GUCCI X MiNi

Gucci is one of the most well leading the fashion industry.

Florence, Italy by Guccio Gucci, The label started off as a luggage ly rose in popularity during high demand in Guccio’s leather no doubt that Guccio Gucci when it came to leather. Having many clients who were ‘horse-riding This gave Gucci an inspiration ic Horsebit icon which became his products. In the mid sixties, locking logo, created by Guccio, was another iconic symbol used in his products and would emblem of his brand. After having been in the business en decades, Guccio Gucci sadly at the age of 71 in Milan, Itay. After Guccio’s death, the business by his four sons, Aldo, Rodolfo,

Whilst the rest of the aged the company in Italy, Aldo York, opening the first outside of Italy. Moving Gucci continuously rose success, branded ‘timeless vative’. The label continued its business far and wide world in places like Tokyo Kong. Gucci even presented ever runway show in Florence in 1981. Moving forward, Gucci major struggles like financial gles, but it always leaped fame and success.

well known luxury brands industry. It was founded in 1921, Gucci, born in 1881. luggage store and slowduring the 1930’s due to the leather goods. There is Gucci had perceptive eyes

Having said that, he had ‘horse-riding aristocrats’. inspiration to create the iconbecame very widely used in sixties, the double G interGuccio, was adopted. This which became widely would go on to become the

business for just over sevsadly passed away in 1953 Itay.

business was taken over Rodolfo, Ugo and Vasco.

the brothers manAldo moved to New first boutique

Moving forward, rose in fame and ‘timeless and innocontinued to expand wide across the Tokyo and Hong presented its first Gucci went through financial strugleaped back to its

£ 1,990

500

£

£ 1,200

£ 2,450

£ 3,600

£ 4,100

The prices for Gucci ranges from £400 up to just over £4000, which helps it define the Luxury of their products. The price range is flexible to those who are high earners. However, in comparison to it’s competitor, Prada and Dior, Gucci is slightly more low cost friendly.

£ 1,250

£ 1,650

£ 1,550

£ 475

£ 3,430

Name: Luna Lee

Age: 29

Lives: Manhattan, New York City

Occupation: She is a a renowned runway model and who owns her owns a small flower shop called “Luna’s

Interests: Luna is someone very grounded so she loves that are relaxing like playing guitar and collecting she has a whole collection of in her apartment.

loves to do things collecting plants, which

Customer Profile

and also a florist “Luna’s Paradise”

The price range for Prada is flexible to those who are high eraners only. In comparison to it’s competitor Gucci, Prada is slightly more expensive. In comparison to Gucci’s another competitor, Dior, Prada falls into the most expensive category.

3,950

2,300

5,600

3,900

3,000

1,050

£

Dior, a high end luxury brand competiting with Gucci, is not too far from Gucci’s price range. In comparison to both competitors of Gucci, Dior falls into 2nd place.

Just like the other two labels, Dior is also a high end luxury brand, mostly affordable by those of high earnings.

£2,150 £4,500 £630 £4,400 £2,300 £1,150 £3,600 £1,750

According to the February 2022 report by Good On You, Gucci’s road to sustainability is going to be long but is off to a good start. They have proved this through some impactful actions such as, having a policy signed by CanopyStyle to prevent deforestation of endangered forests, using scientific approach in reducing greenhouse gas emission caused by their operations and supply chain, reducing the use of some hazardous chemicals like chromium and more from their leather tanning process, using eco friendly and recycled materials and many more.

Sustainability

Last year in June, Gucci introduced olutionary material, ‘DEMETRA’. eco-friendly material made from around vegetable raw materials and renewable es. It is a material of quality, softness durability.

Sustainability

The very month, Gucci launched its first ever sustainable collection ‘Off The Grid’, proving their allegiance to the environment. It was a collection “designed for those mindful of their environmental impact” made entirely from organic, recyclable, bio based and sustainably sourced materials. The Demetra was one of the materials included in this collection.

Gucci’s efforts in becoming more environmentally friendly and sustainable is evident in The Gucci Equilibrium Impact report 2021. It shows Gucci has taken multiple steps across their direct operations and supply chain to ensure their sustaniblity by reducing their carbon footprint whilst also protecting biodiversity and being open to nature positive strategies.

introduced a revAn around 70% renewable sourcsoftness and