Typography and Hierarchy

rhode island school of design fall semester 2012 form + communication workshop #2 JiEun Tina Kim

rhode island school of design fall semester 2012 form + communication instructor, mark laughlin e mail lwmark @ aol.com e mail reply hours: friday-saturday, 5:00pm-10:00am office hours by appointment palette 1 inspiration pallet 5 colors from your potographs using the eye droppe. sequenced from dark to light

palette 2 the control 5 steps creating an even progression from dark grey to light grey (use tints of black)

palette 3 PMS equivalents refine your inspiration pallet to duplicate the value of your gray scale (use the PMS swatch book)

palette 4 5 colors that are more intense (i.e. brighter, saturated) and further from each other in value than the sequence established by your gray scale (use the PMS swatch book)

PMS 7533 C

PMS 7771 C

PMS 7608 C

PMS 134 C

PMS 7499 C

PMS 4625 C

PMS 5743 C

PMS 484 C

PMS 135 C

PMS 7506 C

palette 3

palette 3

palette 3

palette 3

palette 3

PMS 7596 C

PMS 7762 C

PMS 7607 C

PMS 7402 C

PMS 7499 C 80%

palette 3 repeat to examine gradation

palette 5 5 colors that are muted or less intense and closer to each other in value (subtle progression) than the sequence established in your gray scale (use the PMS swatch book

inspiration

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in un instante nuove aspira zioni anche se davanti a me si apre uno scenario di conquiste e smarrimenti nel silenzio reflessi de epoche lasciate via respirando ne avverto il moto circolare e poi il tempo si è fermato per tracciare nuovi confini ed io mi spingerò lontano reccogliendo le mie forza nel vento tra le mani reflessi di epoche lasciate via camminando ritrovo le tracce indelebili I do, I do emergere nel futuro e sorridere

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I do, I do gridare contro gli occhi spenti e gelidi per essere sempre di più I do, I do oltre passare mondi inespugnabili senza temere nulla più

nell’illusione ho creduto alla mia forza inesorabile e inevitabilmente sono diventata debole I do, I do guardare nel futuro e sorridere senza temere nulla più

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in un instante nuove aspira zioni anche se davanti a me si apre uno scenario di conquiste e smarrimenti nel silenzio reflessi de epoche lasciate via respirando ne avverto il moto circolare e poi il tempo si è fermato per tracciare nuovi confini ed io mi spingerò lontano reccogliendo le mie forza nel vento tra le mani reflessi di epoche lasciate via camminando ritrovo le tracce indelebili I do, I do emergere nel futuro e sorridere

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I do, I do gridare contro gli occhi spenti e gelidi per essere sempre di più I do, I do oltre passare mondi inespugnabili senza temere nulla più

nell’illusione ho creduto alla mia forza inesorabile e inevitabilmente sono diventata debole I do, I do guardare nel futuro e sorridere senza temere nulla più

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other selection and best of all, pricing everythingcross that mixed textures - bags with a

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sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

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I &

Bertsch-Gout

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ar ro ll s ay

simple everyday both their she

demanding.

other selection and best of all, pricing everythingcross that mixed textures - bags with a

F

ll

fo r

ar ro

gs ,C

er,

th

ak

ba

nd

ha

ge

to

ol

to

sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

N

I &

Bertsch-Gout

J

ar ro ll s ay

simple everyday both their she

demanding.

other selection and best of all, pricing everythingcross that mixed textures - bags with a

F

ll

fo r

ar ro

gs ,C

er,

th

ak

ba

nd

ha

ge

to

ol

to

sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

N

I &

Bertsch-Gout

J

ar ro ll s ay

simple everyday both their she

demanding.

other selection and best of all, pricing everythingcross that mixed textures - bags with a

F

ll

fo r

ar ro

gs ,C

er,

th

ak

ba

nd

ha

ge

to

ol

to

sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

N

I &

Bertsch-Gout

J

ar ro ll s ay

simple everyday both their she

demanding.

other selection and best of all, pricing everythingcross that mixed textures - bags with a

F

ll

fo r

ar ro

gs ,C

er,

th

ak

ba

nd

ha

ge

to

ol

to

sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

N

I &

Bertsch-Gout

J

ar ro ll s ay

simple everyday both their she

demanding.

other selection and best of all, pricing everythingcross that mixed textures - bags with a

F

ll

fo r

ar ro

gs ,C

er,

th

ak

ba

nd

ha

ge

to

ol

to

sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

N

I &

Bertsch-Gout

J

ar ro ll s ay

simple everyday both their she

demanding.

other selection and best of all, pricing everythingcross that mixed textures - bags with a

F

ll

fo r

ar ro

gs ,C

er,

th

ak

ba

nd

ha

ge

to

ol

to

sa ys fal l 20 12

JESUS

both their everyday needs and their iPad or tablet.

When initial sketches don’t work, there is always possibility for refinemen

really on trend,” she says. Colorful chunky pieces continue to be

MR

will gradually bid farewell to studs and oversized hardware. “We example - will be in-demand. Messenger and cross-body bags (bags

really both their

simple she

great commercially and

everyday and oversized

L ea ch ag

ot to h he an db r s, C

leather and suede cross-body bag,” she explains. While tablet bags are also graduating from simple election and best of all, pricing everything needs and their iPad or tablet.

really on trend,” she says. Colorful chunky pieces continue to be

u

S

EN

s+mem While tablet bags are also

es

m

og

Q G

Make sure we illustrate how in-demand products are more likely succeed

experience

and best of all, pricing everything up graduating from simple

N

I &

Bertsch-Gout

J

ar ro ll s ay