Ideas grow in The WIT Kids Garden

THE EVER-popular Fresh TV sessions from Switzerland-based The WIT, has been adapted for The Future Of Kids TV Summit. During the presentation The WIT Kids Garden: What’s Fresh In The Kids And Tweens Space, al market has not changed that much,” she said ahead of the event. “Change in content is happening mostly on YouTube and TikTok where kids and young adults have taken power and create the content they want to watch. Creativity here is driven by first-person storytelling and short attention span.” But while this content is available globally for viewers, it’s generally not available for international buyers or sellers of kids programming, she said.

12-year-olds wherever they want it — on regular TV, the streamers, social media or gaming.”

But social and technological developments haven’t always affected content. “Production of kids’ content has not changed so much,” Eglau said. “Producing high-quality content that kids love and parents trust remains at the heart. Our values have remained constant. We aim to inspire with fun and responsible storytelling, encouraging kindness, compassion and resilience in the next generation.”

Further sessions include Disrupting The Disruptors: Generation Alpha And Their Media with Dubit; and Adapting Your Business Model For The Future Of Social Media with Totem.

The WIT Kids Garden: What’s Fresh In The Kids & Tweens Space

… on Tuesday, April 18, in the Lerins, Riviera 8, from 14.00 to 17.00

CEO Virginia Mouseler will look at future trends in programming for those demographics.

“The kids and young-adult content available on the internation-

“It’s a kind of parallel universe and the aim of our session is to provide inspiration by showing what’s fresh in this space, from TV streamers to social media and gaming.” She added: “There’s a lot of speculation and anxiety about the future of kids programming. In the session I will try to give inspiring answers by showing fresh content targeted at eight- to