ECAD stands up for distributors in the new TV landscape

A REINVIGORATED ECAD (European Coordination of Audiovisual Distributors) comes to MIPTV seeking to forge relationships between producers and distributors. Delegates who want to learn how ECAD can help them navigate the global content market are invited to attend a public presentation on Tuesday, April 18 at 15.30.

ECAD president Thierry Detaille told the MIPTV Magazine: “The organisation was founded in 2009 but has been revived under new leadership. Now we have around a dozen members, mainly in factual — but we are aiming to expand into new genres. The main criteria for ECAD membership are independence from major media groups and a focus on TV rather than cinema.”

Explaining why it made sense to rebuild ECAD, Detaille pointed to “rapid changes in the TV industry, including consolidation and ever-increasing production budgets. Distributors need a lobby group that can develop a practical response to these challenges while

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Presented By ECAD

… on Tuesday, April 18, in the MIP Lab from 15.30 to 16.00 also helping the industry retain a diversity of culture and point of view.” In terms of trends impacting on distributors, Detaille cited topics ranging from inflation and terms of payment to evolving working practices. He also said firms are having to re-assess their role in the food chain. “We are working more upstream, so we need a new model that brings us sufficient revenue. We carry a lot of strategy, consulting, sourcing financing activities which are not valued as they should be.” During the MIPTV presentation, Detaille and his team will provide tips for producers wanting to team up with distributors. There will also be a gathering with members to discuss the state of the industry and a drive to recruit new members. “We want to welcome more members and create working groups on the issues we are addressing,” he said.

In terms of priorities, ECAD is reaching out to a range of European organisations to discuss a multi-tiered agenda. “We are talking

Sony reveals new camera technology

ON THE same day, Sony will once again host a production seminar, in particular to discuss a number of new technologies that it has developed for visual artists. Sony Group has been a key player in the creative industries for a number of decades, especially in the context of technologies applied to the production of visual media for television and films.

In this seminar, a panel will focus on virtual production services developed by Pixomondo (PXO), and Sony’s Venice Rialto camera extension system.

PXO, with offices in Canada, Germany and the UK, first teamed with Sony in October 2022. It offers award winning VFX and virtual production services for both television programmes and feature films. The Venice Rialto technologies have also been widely utilised for major film and TV productions.

Yoshikazu Takashima, senior vice-president, advanced technolo- gy at Sony Pictures Entertainment, a distinguished engineer and co-ordinator and producer of the session, said: “This seminar presented by Sony will feature real-world examples of how these technologies have been used in actual productions.”

“The seminar will present practical applications of these systems and how they help creators realise their visions. A follow-up discussion with the audience will make the session even more fruitful and useful,” Takashima said.

MIPTV participants who are looking for innovative content creation and are interested in using these products and services for upcoming to Creative Europe Media about creating subsidies for distributors. We are also approaching the EBU about unifying digital standards and the possibility of increased licence fees to cover digital delivery. Also, we’re looking for more indepth surveys from the European Audiovisual Observatory and closer links with markets like MIPTV.” new projects will benefit from attendance at the seminar, where they will be able tol discuss their production needs with experts from Sony and its group partners.

“MIPTV is one of the most appropriate markets for meeting creative producers and business partners,” Takashima added. “As a creative entertainment company, Sony is always excited to participate at MIPTV.”

The Sony Content Production Seminar

… on Tuesday, April 18 in Auditorium K, from 16.30 to 18.00