next level of adventure reality’

BE-ENTERTAINMENT is an international format distributor representing a catalogue featuring some of the most popular content coming out of Belgium. In Cannes for MIPTV the company will be parking its Destination X bus outside the Palais des Festivals to pro - mote its next big hit, Destination X, created by Geronimo Productions for Flanders’ VTM. Described as a “larger-than-life adventure reality competition, Destination X features 10 contestants who embark on a road trip. They board the bus where nothing is what it seems. Not only do the windows on the bus have black-out blinds, reality is regularly distorted to mislead both the contestants and the viewers at home. There are clues designed to help the contestants decide whether or not they can trust what they see — and at the end of each episode they must put an es: “It’s ongoing. Every now and then I’ll get an email that says they want to add some more scenes and change some things,” she said. “That’s what I found so interesting about doing this show; I never read a complete script. I just had to play all my scenes out, not knowing what had happened before or what would happen after. It was fun — it was exciting!”

X on a map to mark where they think they are. The contestant who places their X furthest away from the correct location has to leave the game — and loses the chance to win a cash prize.

“The Geronimo team clearly outdid themselves in creating a mind-blowing and spectacular show with a gameplay that will keep families engaged and playing along, on all screens,” Be-Entertainment managing director Gepke Nederlof said. “This really feels like the next level of adventure reality. The positive feedback we’ve already received is overwhelming and we’re looking forward to placing ‘Destination X’ on the international map.”