Cross cultural brief

Page 1

Cross Cultural Brief THE TREND OF WATCHES


Samsung Galaxy Gear Watch


Product Profile  Samsung Galaxy Gear watch  Launch in the late 2013  Very functional  Target businessmen,

adult 30+ and mostly male.


Design Concept (iBracelet?)


Design Concept (iBracelet?)


Design Concept (iBracelet?)


Design Concept (iBracelet?)


Prototyping  What to test through prototyping  The

average hand size of teenagers  The thickness of the “bracelet”  Type of prototyping methods  3 D printing machine  Materials  Polycarbonate plastic (the coloured part)  Silicone (case)


Thanks for listening

HEI MAN CHEONG 200722184


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