Cross cultural brief

Cross Cultural Brief THE TREND OF WATCHES

Samsung Galaxy Gear Watch

Product Profile  Samsung Galaxy Gear watch  Launch in the late 2013  Very functional  Target businessmen,

adult 30+ and mostly male.

Design Concept (iBracelet?)

Design Concept (iBracelet?)

Design Concept (iBracelet?)

Design Concept (iBracelet?)

Prototyping  What to test through prototyping  The

average hand size of teenagers  The thickness of the “bracelet”  Type of prototyping methods  3 D printing machine  Materials  Polycarbonate plastic (the coloured part)  Silicone (case)

Thanks for listening

HEI MAN CHEONG 200722184