Advertising Guide English

MISAWA FSS

COMMERCIAL SPONSORSHIP & ADVERTISING GUIDE

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Misawa FSS Commercial Sponsorship & Advertising Guide

Misawa Force Support Squadron Commercial Sponsorship & Advertising Guide Index 3. Introduction | Demographics | Commercial Sponsorship 4. Major FSS Events 5. Leisure Times 6. 35fss.com 7. Digital Signage 8. Gosser Memorial Golf Course 9. Outdoor Recreation 11. Advertisement Placement

Reach the Misawa Air Base community today!

Reach the Misawa Air Base community today!

Marketing Department 35 FSS Marketing & Publicity Commercial Sponsorship & Advertising Coordinator Email: samantha.trimble@us.af.mil or Email: samantha.trimble.1@us.af.mil or samanthatrimble.fss@gmail.com samanthatrimble.fss@gmail.com On base:226-9272 226-9272 On base: Off base: Off base:0176-77-9272 0176-77-9272

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Misawa FSS Commercial Sponsorship & Advertising Guide

Sponsorship and advertising are the most effective ways to reach the Misawa Air Base community!

Commercial Sponsorship

Leisure Times Magazine

35fss.com

Digital Signage

Misawa Air Base Demographics Total Population Active Duty Americans JASDF U.S. Civilian Employess Japanese Employess Dependents & Retirees

11,273 2,973 3,400 517 1,093 3,290

Commercial Sponsorship What is Commercial Sponsorship?

Commercial sponsorship is when a business enhances an event or program through monetary support, services, and/or in-kind support (prizes, giveaways). In return, sponsors receive commercial access to the military and civilian Misawa Air Base community and advertising opportunities as laid out in a sponsorship agreement.

Sponsorship Benefits

• Pre-event publicity and advertising • Sponsor logo on signage, posters, digital advertisements, etc.

• On-site presence at events • Verbal recognition at events • Potential for customer activation • Knowing all support goes towards military members and their families

Reach the Misawa Air Base community today!

35 FSS Marketing & Publicity Commercial Sponsorship & Advertising Coordinator Email: samantha.trimble.1@us.af.mil or samanthatrimble.fss@gmail.com On base: 226-9272 Off base: 0176-77-9272

Sponsorship Options

• Monetary support • Prizes (resort stays, overnight accommodations, electronics, etc.)

• Entertainment • Services (photography, volunteers, etc.)

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Misawa FSS Commercial Sponsorship & Advertising Guide

Major Events Club Weekly Sunday Buffet January–December Expected attendance per brunch: 200–500 families Quarterly Bowling Events/Tournaments January–December Expected attendance per tournament: 100 adults and older kids Aerobathon Fitness classes event January Expected attendance: 100 adults Football Championship Party February Expected attendance: 500 adults, single members Fitness Fun Runs April–November Expected attendance per run: 200 adults, single members, youth Brunch with Bunny April Expected attendance: 400–500 families and children Egg’stravaganza Egg Hunt April Expected attendance: 1000 families and children

Misawa Stars Three nights of performances plus finale May–June Expected attendance: 350 per performance / 400 for finale adults, including single members Tour de Ogawara 53K bike ride around base August Expected attendance: 200–300 adults, single military members, Japanese nationals Mother’s Day Brunch May Expected attendance: 500 families Father’s Day Brunch June Expected attendance: 500 families Misawa International Motor Show June Expected attendance: 1000 adults, single military members families, Japanese nationals Red, White & BOOM! Independence Day July 4 Expected attendance: 800–1000 adults, families, single military members

Monthly Golf Tournaments July–September Expected attendance per tournament: 100-500 adults, primarily men, including Japanese nationals Omnicon October Expected attendance: 500 families, single members, and kids Perimeter Run October Expected attendance: 350 adults, including single members, older kids, and Japanese nationals Halloween Ball October Expected attendance: 300 adults, including Japanese nationals Brunch with Santa December Expected attendance: 500 families Winter Extravanganza December 1 Expected attendance: 1000 families New Year’s Eve Party December 31 Expected attendance: 300 adults, including single military members Choose an event to sponsor, contact us for more details. *Event details are subject to change.

Reach the Misawa Air Base community today!

35 FSS Marketing & Publicity Commercial Sponsorship & Advertising Coordinator Email: samantha.trimble.1@us.af.mil or samanthatrimble.fss@gmail.com On base: 226-9272 Off base: 0176-77-9272

A DV E RT I S I N G O P P O RT U N I T I E S

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MISAWA FORCE SUPPORT SQUADRON

THE MOST READ PUBLICATION ON MISAWA AIR BASE! Leisure Times is the monthly publication of the 35th Force Support Squadron Marketing & Publicity Office. The 35 FSS provides recreation, leisure, quality-of-life programs and physical facilities to more than 11,000 residents and employees of Misawa Air Base. We print 2,800 Leisure Times per month that are mailed directly to 1,048+ Misawa subscribers.

1,697 magazines are also placed in nine open public kiosks and at 38 on-base locations such as the Army & Air Force Exchange Service, post office, hospital, 35th Force Support Squadron facilities and Navy Lodging. According to our statistics, the Leisure Times is a top information source of information for Misawa Air Base residents.

ADVERTISING RATES Full Page Terms

Ad size: 7.874” x 11.1024” Full Color

Price per month One month $875 Year $625

¼ Page

Black & White

Terms

Ad size: 3.8386” x 5.4528” Full Color

Price per month One month $280 Year $200

$550 $450

Black & White $175 $150

Bleed option +$25

½ Page Terms

Ad size: 7.874” x 5.4528” Full Color

Price per month One month $490 Year $350

ADVERTISEMENT REQUIREMENTS

Formats: Adobe Illustrator EPS 8.0 or higher, Photoshop CS5.5 or higher, 300 pixels per inch TIFF, JPG, PDF or EPS. Special fonts need to be included with your submission or converted to paths/ outlines when the final ad is saved.

Contact us

Business Card size

Black & White $300 $250

ADVERTISEMENT DESIGN FEE

Terms

Price per month One month $90 Year $65

A design fee of $25 per hour will be added to the monthly fee for artwork that is not publication ready.

Phone: 0176-77-9272

Full Color

Ad size: 3.5433” x 2.1654” Black & White $60 $45

DEADLINE

Artwork and payment must be submitted two months prior to publication date. (i.e. The deadline for the November Leisure Times is September 1) Note: Advertising space is subject to change.

We reserve the right to approve all advertisements.

PAYMENT METHODS Check, USD cash or credit card

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Misawa FSS Commercial Sponsorship & Advertising Guide

35FSS.com 35FSS.com is the official website for the Misawa Force Support Squadron.

It’s the main source of real-time, up-to-date information about all of the FSS activities and programs happening at Misawa Air Base. The site has an average of 23,676 views per month, with an average of 5,337 weekly page views.

Advertising on 35FSS.com is a quick, easy way to reach thousands of current and incoming members of the Misawa Air Base community as well as loyal followers that continue to visit our page no matter where they are in the world! Just like digital signage, ads can be placed on highly viewed, medium viewed or low viewed pages.

Large slider 1920 x 700 px * Medium slider 550 x 318 px * Small slider 285 x 165 px

Advertising Rates Month Annual

Home Page Large slider, top $600 per month

$550 per month

Large slider, bottom $400 per month $350 per month Medium slider, bottom $350 per month $300 per month Small slider, bottom $300 per month $250 per month High Traffic Pages (over 1,000 monthly page views) Large slider, bottom $250 per month $200 per month Medium slider, bottom $200 per month $150 per month Small slider, bottom $150 per month $100 per month

Current Top Five Pages Home Page 4,500 page views per month CafĂŠ Mokuteki 3,000 page views per month Misawa ITT 1,050 page views per month Lakeview Grille 850 page views per month Misawa Club 800 page views per month Page traffic varies with facility and program popularity, we will update ad placement according to our website analytics to ensure your ad is placed on the correct page and your ad reach is secure.

(High traffic pages vary with facility and program popularity, we will update ad placement according to our website analytics to ensure your ad reach is secure).

Visiting Demographics

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Misawa FSS Commercial Sponsorship & Advertising Guide

Digital Signage Digital signage is a dynamic new way to reach the Misawa Air Base community!

Digital signs are stand alone and mounted screens placed strategically throughout Misawa Air Base to reach the highest traffic areas with views in the thousands!

Advertising Requirements Advertisements must be display ready in vertical JPG format. Ads must be sized to 1440 px by 2560 px, resolution of 72 pixels per inch, and the recommended font size is no smaller than 60 pt. A minimum $25 design fee will be added to artwork that is not display ready.

Advertising Rates Per One Signage One month $120 $180 $240

Monthly Facility Headcount Low Traffic Medium Traffic High Traffic

High Traffic Facilites

12,000+ impressions per month

Potter & Freedom Fitness Centers (three signs) Medical Group

Medium Traffic Facilities 6,000–12,000 impressions per month

Outdoor Recreation Center

Post Office Café Mokuteki

Walmsley Bowling Center Grissom Dining Facility Weasels’ Den (two signs) Golf Pro Shop (two signs) Military Personnel Section Lakeview Grille

Low Traffic Facilities

Less than 6,000 impressions per month

Lunney Youth Center Arts & Crafts Center Reach the Misawa Air Base community today!

35 FSS Marketing & Publicity Commercial Sponsorship & Advertising Coordinator Email: samantha.trimble.1@us.af.mil or samanthatrimble.fss@gmail.com On base: 226-9272 Off base: 0176-77-9272

Annual $108 per month $162 per month $216 per month

Pit Stop Garage Overstreet Memorial Library Pet Kennel

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Misawa FSS Commercial Sponsorship & Advertising Guide

Gosser Memorial Golf Course We have brand new advertising opportunities at the Gosser Golf Course! Gosser Golf Course is a unique FSS Facility that attracts both American and Japanese customers. Have your ad printed in English and Japanese on our golf carts, at the driving range, course holes, beverage cart or the Pavilion Grill. Advertising at Gosser Golf Course will increase business exposure and access to the American military, civilian and the Japanese market.

The golf course season runs from the end of March to the end of November (weather permitting).

Advertising Options Golf Carts 101 Golf Carts Ad fee is $150 per season, per golf cart (5x7 ad inside cart), Ad fee is $550 per season for one flag banner (2 foot by 1 foot on top of cart) Your ad will be seen from a far distance by patrons as the cart is driven around the course. Average daily time spent using a cart to play golf is 3–5 hours. If an ad is damaged due to weather or wear, Marketing will replace at no cost. Cart rotation is guaranteed to ensure ad views.

Course Holes 18 Holes Ad fee is $350 per season (8.5 x 11 inches), for hole marker one.

Because of its location, your ad will be seen from all course and Lakeview Grille patrons.

Ad fee is $250 per season (letter-size ad), for hole markers 2–18 Advertising at golf hole markers is unique in that golfers must read each hole marker for par information. Your ad will be seen by each player, every time they are on the course. If an ad is damaged due to weather or wear, Marketing will replace at no cost.

Driving Range (high traffic area) 15 Driving Range Stations Ad fee is $250 per month, (8x11 inches) Average user time is 1–2 hours, the range is Gosser Golf Course’s most popular feature, with state-of-the-art automatic tee dispensers.

Pavilion Grill (high traffic area) 1 Snack Shack Front $2,250 per season (6 foot banner) Year round usage, central area for tournaments and scoring, turns into cross country ski shack in the winter).

Beverage Cart Traveling refreshment cart canopy wrap Ad fee is $2,000 per season (5-foot banner) The beverage cart makes its way around the course, meaning your advertisement will be seen by many whenever they are on the course

Statistics & Demographics • • • • •

The Gosser Golf Course receives 50,000 visitors per year, including golfers, patrons at the Lakeview Grille restaurant, and to events such as the Red, White & BOOM firework viewing.

Most customers are male, ages 35–60 20,000 rounds of golf are played per year (8,000 from military & SOFA play and 12,000 from Japanese locals national play) 11,000 golf carts are rented per year Golf carts are also used at large base events like American Day

Your advertisement will be printed on high quality materials by our professional Print Shop. You can provide us with a print-ready design at no extra cost or we can design an ad for you at $25 per hour.

We can also advertise your business on golf tees, pencils or ball markers and divet tools. Rates apply according to desired product and amount. Discounts may be applied if advertisements on complete inventory of carts, hole markers, driving range season is requested. *10% discounts apply for entire cart fleet, hole or range station season advertising.

Sponsor a Tournament or Program The Gosser Golf Course runs tournaments and programs throughout the season. In-kind or monetary support may be offered in exchange for business exposure during the advertising and duration of these events. Upcoming events and programs include: Wednesday Night Scramble & Skins May 1–Aug. 21 Get Golf Ready May 6–14 and June 24–27 Par 3 Tournament May 18 Red White & BOOM! (firework viewing) July 4 Maintenace Crew Revenge June 15 Junior Golf Clinics June 24–Aug. 8 Red, White & Blue Scramble July 6 Base Championship Aug. 17–18 Two Person Team 6/6/6 Sept. 14 Turkey Shoot Nov. 2

Misawa FSS Commercial Sponsorship & Advertising Guide

Outdoor Recreation Adventure Guide and Disc Golf Course Adventure Guide Advertising The Outdoor Recreation Adventure Guide is a bi-annual guide showcasing all the fall/winter programs and spring/ summer programs that ODR has to offer. The guide includes facility information, rental equipment, hiking trips, ski & snowboard trips, annual events like Winter Fest, Tour de Ogawara, and so much more! This guide is distributed across FSS facilities on Misawa Air Base and on our website, https://35fss.com, to potentially be seen by more than 5,000 military personnel, their families and civilians.

SPRING/SUMMER GUIDE OR FALL/WINTER GUIDE PACKAGE 1: $330* • A full page ad to include initial print of 300 and any reprints that the facility or your store needs.

• Guide will be hosted on https://35fss.com/ for six months.

PACKAGE 2: $190* • ½ Page ad to include initial print of 300 and reprints as needed.

• Guide will be hosted on https://35fss.com/ for six months.

SPRING/SUMMER & FALL/WINTER GUIDE PACKAGE 3: $560* (savings of $100) • Full page ad to include initial print of 600 and reprints as needed.

• Guide will be hosted on https://35fss.com/ for twelve months.

PACKAGE 4: $340* (savings of $40) • ½ page ad to include initial print of 600 and reprints as needed.

• The Adventure Guide will be hosted on https://35fss.com/ for twelve months. *A $25 design fee will be added to the price if any advertisement is not print-ready.

Disc Golf Course League Sponsoring The Misawa Outdoor Recreation Disc Golf Course is the only disc golf course in northern Japan. Nine baskets and a course laid out for a full 18-hole game provides opportunity for branding placement to reach your target audience. Visitors include military members and civilians of all ages, mostly male, and the sport is growing within the community, as well as branching out to the local Japanese community. Outdoor Recreation can feature your brand logos on the course and in-store, in exchange for in-kind and/or monetary support to our programs, and to enhance our weekend minis and league tournament play. To discuss further advertising options, contact our Commercial Sponsorship & Advertising Coordinator.

Other Outdoor Recreation Commercial Sponsorship Opportunities include: Trips sponsored by your company Events sponsored by your company

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Reach the Audience You Want Misawa Air Base has multiple facilities and events, each unique in the audience that frequents them. You can find the best fit for your product or service and place your ad on base, based on your intended audience, to impact the market with maximum efficacy.

Target Audience Placement Arts & Crafts Center This facility provides the perfect placement for planning services, anything art related, beauty or cultural events.

Misawa Club The Misawa Club is the central hub for entertainment and gatherings on Misawa Air Base and could be central to your product or service reach.

Restaurants and Dining CafĂŠ Mokuteki and Lakeview Grille reach a large and diverse audience daily.

Not sure where to place your digital advertisement on Misawa Air Base to reach your intended audience? Call or email our Commercial Sponsorship & Advertising Coordinator, we have various facilities to choose from that extend beyond those listed above. Custom packages are available.

Reach the Misawa Air Base community today!

35 FSS Marketing & Publicity Commercial Sponsorship & Advertising Coordinator Email: samantha.trimble.1@us.af.mil or samanthatrimble.fss@gmail.com On base: 226-9272 Off base: 0176-77-9272 This is a solicitation for commercial sponsorship by a Nonappropriated Fund Instrumentality of the United States Government. (T-1) It does not obligate appropriated funds or nonappropriated funds of the Government.

(AFI34-108, para. 2.5.2.1)