[GR604] Milton Bradley: Visual Standards Manual (student project)

VISUAL DEVELOPMENT GUIDE

Visual Standards Manual

MILTON BRADLEY

3

2

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Visual Standards Manual

2

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

3

4

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

TABLE OF CONTENTS

01 02 03 04

BRAND OVERVIEW

Brand Overview

08

Brand Mission

10

LOGO STANDARDS

Our New Logo

14

Logo Anatomy

18

Logo Clear Space

20

Logo Sizing

22

Logo Usage

24

Incorrect Usage

26

Color Standards

30

Typeface Standards

34

Business System

36

Brand Projections

40

Brand Extensions

48

VISUAL GUIDELINES

BRAND PROSPECT

6

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

01

BRAND OVERVIEW

7

8

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Milton Bradley (1860–2009)

About The Company Founded in 1860, Milton Bradley Company is one of the oldest game manufacturers.

They created board games that were entertaining and educational.

Milton Bradley was an American board game company established by Milton Bradley in Massachusetts. It marketed classic games such as The Game of Life, Candyland, Twister and Yahtzee. Many of the games he produced were primarily for children. He also sold a wide arrange of school supplies and educational games for children and their families.

After some time, Milton Bradley began to lose appeal and was bought out by Hasbro.

With a new approach, Milton Bradley will go beyond inventing games for children. The company will still promote collaboration and other necessary skills to build a better community. Collaboration benefits not only the individual, but also companies and people around the world.

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

9

10

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Key Concept

We define ourself by three keywords which essentially reflect our new identity. These simple words build our characteristics and drive us towards new horizons.

Our mission is to motivate people to work together, develop their intellectual abilities, and build a better community.

To create a meaningful logo, we extracted ideas from our three keywords. These ideas highlight our future direction and help explore a visual system that reflects our mission and soul.

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

COMMUNICATION

Face-to-face interaction with others. It is a good way to learn from those who are similar and different from you.

ENGAGEMENT

Engaging with others who share common goals or interests, which leads to new and lasting relationships.

COLLABORATION

Bringing people together to work towards a common goal. Collaboration can result in something better than usual.

11

12

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

13

02

LOGO STANDARDS

14

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

New Milton Bradley Logo

Based on our mission and keywords, the new logo is a symbol for collaboration and communication. The logo graphic shares a relationship with the word mark.

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

15

16

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Alternatives For the Logo

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

We explored the idea of changing the pinwheel style as well as removing the ascender from the M.

17

18

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Logo Anatomy We have provided the measurements to maintain the overall aesthetic. Keeping in mind that the wordmark and graphic can be used freely on the edge of imagery.

x

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

19

7x

x 2x

8.5x

3x 2.5x x 5x 2.5x 5x

2.5x 3x

x

1/2x

20

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Clear Space Clear space is the term for a specific amount of space that a logo must have on all sides, no matter where it is used. The reason for clear space is to ensure that a logo maximizes visibility and impact. The wordmark and graphic can be used freely on the edge of imagery.

Symbol

Wordmark X X

X

X

x

x

x x

X=the height of the letter O

X

X=the height of the letter O

X

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Signature Brandmark (Horizontal)

21

X

1/2x

1/2x

1/2x

1/2x X=the height of the letter O

X X

X x

x

x

x

X=the height of the letter O

Signature Brandmark (Vertical)

X

22

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Logo Sizing

The following chart is dimension restrictions which show the standard and the minimum sizes of the logo to help with optimal readability. It is important to use the logo with appropriate size in different formats.

VISUAL DEVELOPMENT GUIDE

Symbol+Wordmark

1 inch & above (height)

0.5–1 inch (height)

0.5 inch & below (height)

0.25 inch (minimum)

Symbol+Wordmark

MILTON BRADLEY

Wordmark Only

23

Symbol Only

24

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Logo Usage This is the correct way to use the logo, including the correct colors. It is necessary because there may instances where it has to be used on a full color background.

Primary Usage Use on white or light color background

VISUAL DEVELOPMENT GUIDE

Use on white or light color background

Use on white or light color background

Use on light color background

Use on light color background

Use on dark color background

MILTON BRADLEY

25

26

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Logo Dont's

This is the incorrect way to use the logo, including the correct colors. It is necessary because there may instances where the logo has to be manipulated to fit an area, photo, etc.

01. Do not reverse the colors in the symbol 02. Do not stretch the logo 03. Do not use a drop shadow 04. Do not rotate 05. Do not outline the logo 06. Do not flip the symbol 07. Do not use an unapproved color 08. Do not bevel or emboss 09. Do not use an alternate typeface 10. Do not enclose the logo 11. Do not switch the logo and wordmark 12. Do not overlap

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

01.

02.

03.

04.

05.

06.

07.

08.

09.

MILTON BRADLEY 10.

11.

12.

27

28

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

03

VISUAL GUIDELINES

29

30

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Color Palette

PANTONE P 112-3 U

PANTONE P 115-2 U

PANTONE P 117-16 U

PANTONE P 179-3 U

PANTONE P 99-8 U

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

The Milton Bradley color palette is based on the soul and spirit—working together for a successful outcome. The colors represent collaboration, connection, communication and fun.

C 62 M 48 Y 0 K 0

C 40 M 0 Y 16 K 0

C 44 M 84 Y 0 K 0

C 0 M 91 Y 64 K 0

31

32

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Logo Colors These are the colors that must be used for the log when on a plain background.

Changing the entire logo to black is acceptable only when using the original colors renders the logo illegible.

VISUAL DEVELOPMENT GUIDE

C 0 M 0 Y 0 K 40

C 40 M 0 Y 16 K 0

C 62 M 48 Y 0 K 0

C 0 M 91 Y 64 K 0

C 44 M 84 Y 0 K 0

MILTON BRADLEY

33

34

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

Typography The Milton Bradley typography is based on the soul and spirit—working together for a successful outcome. The typeface chosen, Proxima Nova, is used to show the new, more modern Milton Bradley.

Primary Typeface Use for headers, subheads, and quotes

P r ox i m a Nova

VISUAL DEVELOPMENT GUIDE

Proxima Nova Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+{}[]

Proxima Nova Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+{}[]

Proxima Nova Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+{}[]

Proxima Nova Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+{}[]

Proxima Nova Extrabold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*()_+{}[]

MILTON BRADLEY

35

36

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

37

38

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

04

BRAND PROSPECTS

39

40

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

FUTURE EXTENSIONS

EDUCATION

ENVIRONMENT

SERVICES

EVENTS

PRODUCTS

EXPERIENCES

ED_01

Skill Sharing Center

ED_02

After school Labs

EN_01

Co-work Cafe

EN_02

Milton Bradley Gym

S_01

Teamwork Camps

S_02

Team Building Meetups

S_03

Better Life Campaign

S_04

Life Coach

EV_01

Skill Exchanging Event

EV_02

Game Competition

EV_03

Science Fair

P_01

Brain Training App

P_02

Collaboration Games

P_03

Book Series

P_04

Discovery Journal

EX_01

Discovery Museum

EX_02

Creativity Conference

EX_03

Milton Bradley Festival

EX_04

Milton Bradley Escape Room

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

ED_01

nn Co

S_02

EX_02

pir

e

t

ec

EV_02

EN_01

Ins

S_03

EN_02 P_04 EV_03

S_04

P_02 EX_03

P_01

EX_01

EV_01

S_01 EX_04 ED_02 P_03

Learn Growth Through Collaboration

41

42

MILTON BRADLEY

S_01

ED_02

VISUAL DEVELOPMENT GUIDE

Teamwork Camps

P_01

Brain Training App

A camp that encourages adults to be collaborative, confident and

Empowering a player to train and improve their basic skills.

This a three-day camp to help adults who are working with a new group of people for a project. Adults can learn how to better work with others to achieve a common goal. This camp will also focus on strategic thinking and building trust as well as self-esteem.

Game that challenge the user in a fun way. The challenges will train the brain and enhance cognitive skills. You can check your progress and share with others.

Mission Focus: The Teamwork Camp reinforces our mission of collaboration and building a better community by encouraging adults to trust their team to work on a common goal and learn skills that can help in the future.

Mission Focus: The Brain Training App reinforces our mission of developing intellectual abilities by giving various challenges that encourage players to improve their skills in a fun way.

Analogous to: Ultimate Camp Rescue Contrasting: The teams mix up based on various aspects—skills, interests, etc.

Links to: Team Building Meetups

Analogous to: Elevate, Lumosity, Brain Games Contrasting: You can play with friends to help you improve.

Links to: Creativity Conference,Skill Sharing Event

After school Labs

ED_01

Skill Sharing Center

A place for students to learn and work together with others

Institute for students who want to develop new skills and achieve success

A place where students can do to after school to learn and work with other students. The labs are their to help students find and improve their skills. They can learn important values and show other students what they learned.

An institute where people can go to learn valuable skills in the workplace. There will be programs that help accelerate valuable skills needed to be successful in the workplace.

They will be in groups with one mentor. They will be tested individually and together to determine their strengths and weaknesses.

Mission Focus: The After school labs reinforces our mission of collaboration and improving skills by encouraging students to find and improve on their skills and abilities that they can use in future activities.

Analogous to: Boys and Girls Club, Boy/Girl Scouts Contrasting: The teams mix up based on various aspects—skills, interests, etc.

Links to: Teamwork Camps, Skill Sharing Center

Mission Focus: The Skill Sharing Center supports the mission of working together and improving skills by teaching them ways they can improve, be successful and use what they learn out in the world.

Analogous to: SkillShare, Udemy Contrasting: Believe finding new skills can help in the workplace Links to: Skill Sharing Event

VISUAL DEVELOPMENT GUIDE

EN_01

EN_02

Co-work Cafe

EX_01

MILTON BRADLEY

43

Discovery Museum

Enjoy coffee while playing Milton Bradley vintage games and meet people

A museum where collaboration, creativity and problem solving emerge.

Today's society is becoming more virtual and The Milton Bradley Cafe wants people to know the importance of face-to-face, physical connections with people. It is a place for families, small groups, large parties. You will also find books regarding leadership, creativity, and more.

A museum for young adults and kids to discover their talents and gain the skills needed to become better problem solvers and innovators. You can be inspired by music, art and more. There are also activities that bring people together to help them improve, change and grow.

Mission Focus: The Co-Work Cafe supports the concept of building connections by providing a welcoming space for people to meet and bond, as well as improve on their communication skills.

Mission Focus: The Discovery Museum reinforces our mission of developing intellectual abilities by showing various things that can inspiring attendees to improve skills and become better innovators.

Analogous to: Borderlands Cafe, Friends Bookstore, Half Price Books Contrasting: A mixture of knowledge and connections Links to: Book Series

Analogous to: Bay Area Discovery Museum, Children Creativity Museum Contrasting: Focus on young adults and kids individuality Links to: Teamwork Camp

Milton Bradley Gym

S_02

Team Building Meetups

A gym that enhances brain activity and encourages people to be more active.

A weekly meeting to improve team building skills that are needed in life

A gym that aims to keep challenging you to push harder. There will be a personal coach to give you tips that will help you improve.

You can get an assessment test to determine where and how you can improve. These activities will keep you healthier and more active. The gym is opened to all ages.

A weekly meetup for those who want or need to improve on their team building skills.

People from different places, schools, jobs can meetup and improve their skills. These meetups can give you the necessary tools to move up in life.

Mission Focus: The Milton Bradley Gym reinforces our mission of improving skills and making better choices by challenging people to be more active and use different ways to train their brain.

Mission Focus: Team building meetups reinforces our mission of developing intellectual abilities and working together by encouraging people to improve their collaboration skills needed in work, school, etc by working together.

Analogous to: Brain Gym, Basecamp Fitness Contrasting: Focus on brain activity and discovers your strengths and weakness Links to: Milton Bradley Cafe

Analogous to: Meetup, Slack, Public Spaces Contrasting: You don't need to use it for work related tasks.

Links to: Skill Sharing Center/Event

44

MILTON BRADLEY

S_03

EV_01

VISUAL DEVELOPMENT GUIDE

Better Life Campaign

P_02

Collaboration Games

Help those who may not know how they can improve their life

Rebirth of Milton Bradley games to improve collaboration and communication.

This campaign is there to show people ways they can better their community as well as their life. It is an ongoing campaign that has a series of posters, books, etc. that includes tips and tricks that a person can use everyday.

Bringing all Milton Bradley games that require communication, cooperation and collaboration to a digital platform. Some games that are being re-birthed are Battleship, Simon and The Game of Life. These games will help people communicate

Mission Focus: The Better Life Campaign reinforces our mission of building a better community by encouraging people and showing them how they can better their community and life.

Mission Focus: Collaboration games reinforces our mission of inspiring people to work together by promoting the fun of learning by using cooperation and communication to work towards a common outcome..

Analogous to: Move Your Way campaign, Wellness Programs Contrasting: This campaign shows ways you can work alone and with others Links to: Book Series, Skill Sharing Event

Analogous to: Catan, Tetris Contrasting: Collaboration games that you can connect with friends and family Links to: Milton Bradley Cafe

Skill Exchanging Event

P_03

Book Series

A workshop for people with different skill strengths to make connections

A series of books centered around team building, skill improving and collaboration

A two week event where people from different fields and backgrounds can participate. They come together to work on a project that involves different skills and strengths to complete. They can share their skills and be inspired by others.

These books will help the reader learn valuable lessons they could use in their daily life. Topics covered will be collaboration, networking, team building and well as cognitive skills. These books can encourage them to make better choices.

Mission Focus: The Skill Exchange Event reinforces our mission of developing intellectual abilities and working together by learning new skills and inspiring people to make connections that will help in the long run.

Analogous to: Lynda, Skill Share Contrasting: Working and meeting face-toface Links to: Skill Sharing Center

Mission Focus: The book series reinforces our mission of developing intellectual abilities by building awareness to the importance of making better choices in life.

Analogous to: Self Help Books Contrasting: Talk about successful stories and how they worked with others to obtain success Links to: Milton Bradley Cafe

VISUAL DEVELOPMENT GUIDE

EX_02

Creativity Conference

EV_02

45

Game Competition

Learn from leaders and be inspired to explore your creativity

A friendly competition where people work together to create their own board game

A yearly conference with inspirational speakers. It brings together professionals, and creators. They are there to speak about their success and inspire and educate attendees on why collaboration is important.

A place where people from all over join teams to create a board game. Teams of four or more from different parts of the state and country work together to develop a collaboration game. The will be able to show their games to judges in hope of getting it produced.

Mission Focus: The Creativity Conference reinforces our mission of developing intellectual abilities and collaborating by sharing their experiences and working together to develop creative pieces.

Mission Focus: The Game Competition reinforces our mission of collaborating by forming teams to work for the same outcome.

Analogous to: Evolution Championship Series, Call of Duty Championships Contrasting: This isn't a virtual gaming competition where people play existing games for cash Links to: Collaboration Games

Analogous to: 99u, HOW Design Live Contrasting: Attendees can speak and give demonstrations Links to: Skill Sharing Event

P_04

MILTON BRADLEY

Discovery Journal Empower people to take charge and rediscover passions, hobbies, etc that they may have forgotten A Journal that is designed to improve quality of life. It will be filled with quotes and prompts made to get you brain flowing and help you understand what you want in all areas of your life. It will effectively help you make connections with your thoughts, actions, and feelings. Users can meetup to discuss things they discovered while using the journal.

Mission Focus: The Discovery Journal reinforces our mission of developing intellectual abilities and building a better community by encouraging you to write and reflect on ways you can improve and give tips that you can use.

Analogous to: Mindfulness Journal, Start Where You Are: A Journal for Self Exploration Contrasting: You can discuss your journal entries with others, including a professional coach or therapist Links to: Milton Bradley Cafe

EX_03

Milton Bradley Festival A Festival that encourages people to make connects and collaborate An annual 2-day festival. It brings together professionals, creatives, innovators and entrepreneurs. There will be booths where entrepreneurs can talk about their company/ products and offer advice and guidance on how they started and how they got to where they are now. This festivals is opened to anyone who wants to know more about entrepreneurship and more.

Mission Focus: The Milton Bradley Festival reinforces our mission of collaborating and inspiration by sharing their experiences and encouraging others to work together as well as giving them opportunities to do so.

Analogous to: NYU Entrepreneurs Festival, Silicon Valley Entrepreneurs Festival Contrasting: You will be able to walk around and meet professionals, network and recruit Links to: Skill Sharing Event

46

MILTON BRADLEY

S_03

VISUAL DEVELOPMENT GUIDE

Science Fair A place where children and adults can show their science projects People of all ages can come and show the experiments they have been working on. It is just like your typical science fair, however, every participant will have the chance to work with a professional scientist on their projects and come out of the science fair with job offers, scholarships, and more.

Mission Focus: The Science Fair reinforces our mission of developing intellectual abilities by having people develop and showcase their ideas in hops of being able to work with a professional scientist.

Analogous to: High school science fairs, art shows Contrasting: You work with actual scientists and have the chance of getting a job Links to: Skill Sharing Center

S_04

Life Coach A person who is there to give you advice and motivate you to become a better person and improve your community.

A person who can give you the guidance you need to better yourself and your community. He/She is there to discuss your discovery journal as well as anything that has you concerned. The life coach is there to help you by sharing her experiences and talking about yours.

Mission Focus: The Life Coach reinforces our mission of building a better community by helping you reflect on ways you can improve your community and giving you ways to do so.

Analogous to: TED Talks, A Path That Fits, Inc Contrasting: Helps you understand how developing your skills and working with others are good things to do Links to: Skill Sharing Center, Discovery Journal

EX_04

Milton Bradley Escape Room A virtual escape room where you have to work with others to make it out of various stages in a certain amount of time 4-6 players with various backgrounds team up to try and escape different rooms. They will be locked together and have to work together to find the hidden clues in order to reach the exit. This escape room encourages people to increase their communication and work together.

Mission Focus: The escape room reinforces our mission of working together and communication by asking people to work together to find clues to move to the next room and win.

Analogous to: 365 escape, Addicting Games Contrasting: The rooms are a mixture of categories and may not always follow a theme Links to: Milton Bradley Cafe

"

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

The strength of the team is each individual member.

The strength of each member is the team. — Phil Jackson National Basketball coach

"

47

48

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

ENVIRONMENT

Milton Bradley Cafe

Enjoy coffee while playing Milton Bradley collaboration games and meeting people

EN_01

Today's society is becoming more virtual and The Milton Bradley Cafe wants people to know the importance of face-to-face, physical connections with people. It is a place for families, small groups, large parties. You will also find books regarding leadership, creativity, and more.

Mission Focus: The Co-Work Cafe supports the concept of building connections by providing a welcoming space for people to meet and bond, as well as improve on their communication skills.

Analogous to: Borderlands Cafe, Friends Bookstore, Half Price Books Contrasting: A mixture of knowledge and connections Links to: Book Series

Relaxing and Working Milton Bradley Cafe is a place you can come to for the face-to-face interaction you have been missing

49

50

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

Relaxing and Working You can work with people you know or even meet new people.

Next Page Enjoy coffee or latte while connecting with others

MILTON BRADLEY

51

52

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

53

54

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

ENVIRONMENT

Milton Bradley Gym

A gym that enhances brain activity and encourages people to be more active.

EN_02

A gym that aims to keep challenging you to push harder. There will be a personal coach to give you tips that will help you improve.

You can get an assessment test to determine where and how you can improve. These activities will keep you healthier and more active. The gym is opened to all ages.

Mission Focus: The Milton Bradley Gym reinforces our mission of improving skills and making better choices by challenging people to be more active and use different ways to train their brain.

Analogous to: Brain Gym, Basecamp Fitness Contrasting: Focus on brain activity and discovers your strengths and weakness Links to: Milton Bradley Cafe

Right Challenge your mind and body at Milton Bradley Gym

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

55

56

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

57

58

MILTON BRADLEY

Previous Page The gym is opened to all ages and genders

This Page You can work where trainer and take an assessment to see where you need to improve both mentally and physically.

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

59

60

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

PRODUCT

Brain Training App Empowering a player to train and improve their basic skills.

P_01

Game that challenge the user in a fun way. The challenges will train the brain and enhance cognitive skills. You can check your progress and share with others.

Mission Focus: The Brain Training App reinforces our mission of developing intellectual abilities by giving various challenges that encourage players to improve their skills in a fun way.

Left You are always using your phone, why not use it to improve your cognitive skills?

Analogous to: Elevate, Lumosity, Brain Games Contrasting: You can play with friends to help you improve.

Links to: Creativity Conference,Skill Sharing Event

61

62

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Left Download the Milton Bradley Brain Training App to train your brain and enhance your cognitive skills.

63

64

MILTON BRADLEY

Right You can share with others and even challenge them to beat your scores.

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

65

66

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

67

SERVICE

Science Fair A place where children and adults can show their science projects

S_03

People of all ages can come and show the experiments they have been working on. It is just like your typical science fair, however, every participant will have the chance to work with a professional scientist on their projects and come out of the science fair with job offers, scholarships, and more.

Mission Focus: The Science Fair reinforces our mission of developing intellectual abilities by having people develop and showcase their ideas in hops of being able to work with a professional scientist.

Analogous to: High school science fairs, art shows Contrasting: You work with actual scientists and have the chance of getting a job Links to: Skill Sharing Center

Left Students showing off their projects to judges. They want to make the best impression.

68

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

Right Others can text your projects and see of they can produce the same results.

Next Page You have the chance to work with professional scientists.

MILTON BRADLEY

69

70

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

71

72

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

SERVICE

Teamwork Camps A camp that encourages adults to be collaborative and confident

S_01

This a three-day camp to help adults who are working with a new group of people for a project. Adults can learn how to better work with others to achieve a common goal. This camp will also focus on strategic thinking and building trust as well as self-esteem.

Mission Focus: The Teamwork Camp reinforces our mission of collaboration and building a better community by encouraging adults to trust their team to work on a common goal and learn skills that can help in the future.

Analogous to: Ultimate Camp Rescue Contrasting: The teams mix up based on various aspects—skills, interests, etc.

Links to: Team Building Meetups

Right People from all over come together to learn how to work better with others and achieve a common goal.

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

73

74

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

Left You can make it a friendly competition amongst others and still leave with the skills you need for success.

MILTON BRADLEY

75

76

MILTON BRADLEY

Right Different team building exercises that will have you feeling better about working with others.

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

77

78

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

EDUCATION

After School Labs A place for students to learn and work together with others

ED_02

A place where students can do to after school to learn and work with other students. The labs are their to help students find and improve their skills. They can learn important values and show other students what they learned.

Mission Focus: The After school labs reinforces our mission of collaboration and improving skills by encouraging students to find and improve on their skills and abilities that they can use in future activities.

Left Learn and work with others to create and improve skills

Analogous to: Boys and Girls Club, Boy/Girl Scouts Contrasting: The teams mix up based on various aspects—skills, interests, etc.

Links to: Teamwork Camps, Skill Sharing Center

79

80

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

81

82

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Previous Page Work in small groups and brainstorm ideas and even work on your homework.

Left Show everyone what you learned and developed, while receiving feedback you can use to improve.

83

84

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

PRODUCT

Discovery Journal

Empower people to take charge and rediscover passions, hobbies, etc. that they may have forgotten

P_04

A Journal that is designed to improve quality of life. It will be filled with quotes and prompts made to get you brain flowing and help you understand what you want in all areas of your life. It will effectively help you make connections with your thoughts, actions, and feelings. Users can meetup to discuss things they discovered while using the journal.

Mission Focus: The Discovery Journal reinforces our mission of developing intellectual abilities and building a better community by encouraging you to write and reflect on ways you can improve and give tips that you can use.

Right Milton Bradley Discovery Journal lets you rediscover what you may have been missing and empowers you to improve your everyday habits.

Analogous to: Mindfulness Journal, Start Where You Are: A Journal for Self Exploration Contrasting: You can discuss your journal entries with others, including a professional coach or therapist Links to: Milton Bradley Cafe

85

86

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Left It will be filled with quotes and prompts made to get your brain flowing and help you understand what you want in all areas of your life.

87

88

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Left It is a journal for anyone and you can write in it no matter where your are and no matter the time of day.

89

90

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

PRODUCT

Book Series A series of books centered around team building, skill improving and collaboration

P_03

These books will help the reader learn valuable lessons they could use in their daily life. Topics covered will be collaboration, networking, team building and well as cognitive skills. These books can encourage them to make better choices.

Mission Focus: The book series reinforces our mission of developing intellectual abilities by building awareness to the importance of making better choices in life.

Analogous to: Self Help Books Contrasting: Talk about successful stories and how they worked with others to obtain success Links to: Milton Bradley Cafe

Right A series of books centered around team building, skill improving and collaboration.

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

91

92

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Left You can read them anywhere you want and at any time. They are even available in multiple languages.

93

94

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

Left Learn ways you can improve different aspects of your life

95

96

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

EXPERIENCE

Creativity Conference

Learn from leaders and be inspired to explore your creativity

EX_02

A yearly conference with inspirational speakers. It brings together professionals, and creators. They are there to speak about their success and inspire and educate attendees on why collaboration is important.

Mission Focus: The Creativity Conference reinforces our mission of developing intellectual abilities and collaborating by sharing their experiences and working together to develop creative pieces.

Analogous to: 99u, HOW Design Live Contrasting: Attendees can speak and give demonstrations Links to: Skill Sharing Event

Right Professionals and creatives mix and mingle before the conference breakout sessions begin with the hopes of making lasting connections and learning something new.

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

97

98

MILTON BRADLEY

Right Taking notes from the speaker during the breakout sessions and workshops. It is a great way to take what you learned home with you.

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

99

100

MILTON BRADLEY

Right Different team building exercises that will have you feeling better about working with others.

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

101

102

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

103

104

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

SOURCES

IMAGES unsplash.com pexels.com

CONTENT company-histories.com encyclopedia.com https://www.inc.com/dave-kerpen/15-quotes-to-inspire-great-team-work.html https://www.brainyquote.com/topics/teamwork-quotes https://www.brainyquote.com/search_results?q=collaboration https://www.projectmanager.com/blog/teamwork-quotes-25-best-inspirational-quotes-working-together https://en.wikipedia.org/wiki/Milton_Bradley_Company http://www.fundinguniverse.com/company-histories/milton-bradley-company-history/ http://www.newenglandhistoricalsociety.com/milton-bradley-lifes-checkered-past/

VISUAL DEVELOPMENT GUIDE

MILTON BRADLEY

105

106

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

BOOK 03 VISUAL STANDARDS MANUAL DESIGNER Daviel Byrd INSTRUCTOR Hunter Wimmer GR 604_Nature of Identity

This book is a noncommercial project for educational purposes and is not intended to represent the Milton Bradley Company.

2

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE

2

MILTON BRADLEY

VISUAL DEVELOPMENT GUIDE