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A Public Manifestation that “Together we can Achieve More
by MITA
A Public Manifestation that “Together We Achieve More”
The essence of MITTS Ltd existence is centred on the business philosophy of providing value added solutions to its business partners – its clients. It is needless to say that year after year, the business relationship with its business partners is getting healthier and therefore stronger. The collaborative approach that has now become an established and consolidated relationship between MITTS Ltd and its business partners saw in 2002 various initiatives that spanned even beyond the normal business parameters. As part of a communications strategy that MITTS Ltd launched in mid 2002, the Company established a commitment of living up to the 2001 Annual Report front cover statement of not “…simply delivering ICT solutions”, but of “…partnering with our clients for the successful attainment of their goals”. In this regard, the Company’s communication strategy encompassed the projection of not directly publicising the attainments of MITTS Ltd, but publicly projecting the achievements of MITTS Ltd clients through the assistance of MITTS Ltd.
In this regard, 2002 saw MITTS Ltd use two major mediums in order to project the clients’ accomplishments – fi rstly through the screening of features in local ICT themed television productions, where the Ministry of Education (Internet in Schools), the Ministry of Agriculture and Fisheries (the Integrated Administration Control System), the Ministry for Gozo (Gozo Website) and the Ministry of Finance (Departmental Accounting System) were given full media exposure. Secondly, exposure was also given through the revamped MITTS Ltd website through which late in 2002, the Company started issuing a monthly e-zine named IT Catalyst, which apart from communicating the developments in MITTS Ltd and the ICT industry in general with Public Service users of MITTS Ltd, also featured client success stories of the past and the present.
2003 will see MITTS Ltd continue with these initiatives which are much more than being public relations exercises for MITTS Ltd and its business partners, but are aimed at creating a public awareness of all the efforts that are being made by the Public Service in its change programme. It is planned that MITTS Ltd will project the following Ministries and Departments on local television in 2003:
Exams Department – Exams On-Line.
Inland Revenue Department – Inland Revenue On-Line.
Local Councils / OPM Customer Care System (CCS).
Blood Bank – Blood System.
Ministry of Health – Cardiac Investigation and Patient Record System (CIPR).
Ministry of Justice and Local Government – m-Government, Legal Case Management (LECAM).
Licensing Department – Vehicle Registration System (VERA), Driving Licences System (DLS).
