Mitchell, South Dakota, is an outstanding community of people who outthink, outproduce and outperform, people who believe in possibility and the promise of exceeding expectations. We’re a unique and surprising place, offering the best of smalltown living with bigger-city possibilities. Mitchell is home to the World’s Only Corn Palace, which welcomes over 300,000 visitors each year. For more than 125 years, this icon of innovation has featured larger-than-life murals created with 325,000 colorful ears of corn, all grown and harvested locally. With our dynamic lifestyle amenities, state-of-the-art technology and affordable living, Mitchell is a vibrant place to call home. We are fortunate to have two institutions of higher education – Mitchell Technical Institute and Dakota Wesleyan University – to support and enhance our workforce. We hope our future includes your business. Join our outstanding community, and let’s see what’s possible. We’re sure you’ll find us ... outside expectations.
Mark Vaux Executive Director Mitchell Area Development Corporation 601 N Main | Mitchell, SD 605-996-1140 www.MitchellSD.com
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Population
582,194
Convenient and Connected
Located along U.S. Interstate 90, Mitchell serves as the retail and service hub for a population base of more than 500,000 people.
Mitchell is in Davison County and is located in the geographic Median Age center of North America. Though known as the home of the World’s Only Corn Palace, Mitchell features prominent manufacturing companies, distribution centers and service businesses. In addition to our convenient Interstate location, we have both rail service and an airport.
36.6
Average Household Income
$72,280
Total Labor Force
335,867
Annual Traffic Counts
4,234,000 www.MitchellSD.com | 5
Spend by Consumer Type Mitchell’s primary trade area is defined as 30 minutes. Our secondary (Day Tripper) trade area is defined as 30-140 minutes. In rural America, distance is relative – residents are accustomed to traveling for their day-to-day purchases, and they expect to travel for restaurants and entertainment.
26.3%
25.0%
Hotel Visitor
Local/Resident
48.7%
Day Tripper
Current Retail Leakage Research through the Buxton Retail Study has shown that Mitchell has a potential for $279,219,593 in retail sales in the local market and $8,350,819,309 in the Day Tripper market.
Tot8a1l9,309
Trade Potential*
0,
$8,35
$1,292,512,897
$636,816,570
Furniture & Home Furnishing Stores
General Merchanidse Stores
$201,525,854
$1,247,579,451
Clothing & Clothing Accessories Stores
*Indicates leakage 6
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www.MitchellSD.com
Traditional, carefree, middle-class households
Health & Personal Care Stores
Food & Beverage Stores
$427,01,502
True Grit Americans
Couples, working to enjoy their active lifestyles
Foodservice & Drinking Places $1,191,166,244
Unspoiled Splendor
Stockcars & State Parks
Comfortably established baby-boomer couples with a do-it-yourself mindset
Retail Availability I-90 Red indicates available property
www.MitchellSD.com | 7
Mitchell Area Development Association 601 N Main | Mitchell, SD 605-996-1140 www.MitchellSD.com Mark Vaux- Executive Director MVaux@MitchellSD.com