Three Tips to Build Your Brand in Corporate Wellness Deanna Wolfe, MS, RDN Specialty Group Chair: Corporate Wellness Corporate wellness career opportunities for dietitians are expanding and we need to show up clearly and confidently in this industry. I’m excited to start my position as the Corporate Wellness Speciality Group Leader for the upcoming year. Having worked in corporate wellness for seven years including health coaching, wellness program coordination, account management, product strategy and sales, I have a strong knowledge of what corporations are looking for and how to build your brand in corporate wellness. 1. Focus on building culture. Yes, your goal should be to help improve the health of a population. But a primary goal of many corporations involves
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improving the productivity of employees, retaining top talent (reducing expensive turnover) and building a culture of health. Many corporations are looking beyond health biometrics to aspects of health including stress management, improving work-life balance and “loneliness” for those in work from home positions, and financial wellbeing. Make sure you are focusing your work with corporations on improving not only the health but also the productivity of their employees. 2. Think beyond health coaching. Many dietitians in corporate wellness are health coaches, which is an amazing career, but there are so many other facets of corporate wellness we should be a part of. Whether that be product management and strategizing what diet advice and nutrition resources should look like, or how to market and sell weight management programs, it is key that wellness companies are utilizing registered dietitians in the multi-faceted ways we deserve.
3. Start small. If you are looking to help an organization improve the health of its employees, start small. Start with a focus group or a questionnaire to understand the biggest hurdles to living a healthy lifestyle at this organization. Take the feedback, help implement small changes and keep data. You don’t need to (and it is difficult to) overhaul an organization all at once. These small steps will show others how your brand is truly making a difference. Deanna Wolfe, MS, RDN, is the founder of Dietitian Deanna and helps women drop dieting and learn how to fuel their bodies. Deanna lives in a city but always seems to travel where she can be outdoors with nature, has never met an almond croissant she didn’t like and loves connecting with others in her online community.
