Nutrition Entrepreneurs Membership Issue 2022

Ventures

MEMBERSHIP 2022

EDITOR

Jessica Beardsley, MS, RD, LDN

INCOMING EDITOR

Meagan Nielsen, MS, RDN, CSSD, LDN

EDITORIAL BOARD 2021-2022

Nicole Rodriguez, RDN, NASM-CPT

Amanda Sauceda, MS, RDN, CLT

Cathy D’Orazio, MS, RDN, LDN

Lauri Egan, RDN, CPT

Jessica Oswald, MS, RDN, LD/N

Stephanie Dorfman, MS, RDN

The newsletter pertains to the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics and reproduction rights are reserved

Publication of an advertisement in the Ventures newsletter should not be considered as an endorsement of the product or advertiser by the DPG Viewpoints and statements in this newsletter do not necessarily reflect policies and/or positions of the Academy of Nutrition and Dietetics

© 2022 Nutrition Entrepreneurs

All rights reserved

WE WELCOME FEEDBACK FROM OUR MEMBERS. PLEASE CONTACT THE EDITOR:

Jessica Beardsley, MS, RD, LDN newsletter@nedpg�org

SUBSCRIPTION INFORMATION OR QUESTIONS:

Email NEadmin@NEdpg org

Letter From the Editor

JESSICA BEARDSLEY MS, RD, LDN NEWSLETTER EDITOR

Ready for renewal? I feel a natural sense of renewal in the transition from spring to summer When the schoolyear ends, we all take a collective sigh as we transition into longer days, warmer climates and summer break (and summer vacation?) The word renew means to resume or give fresh life That could apply to your health, your relationships, your business, your license … your NE membership! We can’t keep doing the same ol’ thing Whether it's trying something new in your business or taking time to pour into yourself - consider this my invitation to you to find renewal.

As Ventures editor this year, I’ve had the privilege of serving alongside some amazing members of the NE Executive Committee (EC) I’m excited to pass the baton to your incoming editor, Meagan Nielsen; she is amazing� Please let us know if you feel inspired to serve in NE - there’s a

place for you and your talents Serving (and learning) on the EC helped give me the confidence to start my own private practice a year and a half ago Consider the time you want to invest in your professional life� I promise you, your return on investment in NE is high!

It's time for renewal Renew your commitment to yourself personally and professionally

Jessica Beardsley, MS, RD, LDN, owns a private practice in Chapel Hill, North Carolina, where she specializes in intuitive eating and sports nutrition

Her perfect birthday celebration involves running a half-marathon followed by beer and good food When Jessica isn't running or providing nutrition counseling, she's probably dancing in the kitchen with her kids or jumping on the trampoline

Becoming an Active Investor in Your NE Membership

YVETTE QUANTZ RDN, LDN NOMINATING COMMITTEE

Invest in your education

Invest in your career�

Invest in yourself�

The advice that was given to me as a young dietitian almost twenty years ago is advice I find myself still taking and sharing today�

INVEST.

While the word invest in and of itself is simple, the meaning, application and options can be quite complex Ask any financial investor, and he or she will eagerly present the opportunities and risks for maximizing your investment

The ultimate question is: Do you want to be an active or passive investor?

When I think about my journey as an entrepreneur and my membership in Nutrition Entrepreneurs DPG, the decision to move from being a passive to an active investor was career-changing

As a passive member, I received the benefits of receiving and reading the Ventures Newsletter and being a part of the NE Listserv (back in the day) I learned about the exciting and inspiring work other dietitians from around the country were doing Was I getting the most out of this investment? Probably not�

It was time to start making my investment work for me, which meant I had to become an active member� Not going to lie; it was a little scary and intimidating at first Then I started to remember the words from successful investors:

You have to take chances. Don't let fear hold you back. Take advantage of unique opportunities.

The sooner you start, the better. Remember the long-term goal.

Here are a few ways I started to become an active investor with my Nutrition Entrepreneurs membership:

y Signing up and showing up for live and virtual events

y Putting myself out there, even when I didn't know anyone

y Asking questions on the listserv

y Reaching out to the "nutrition entrepreneur rock stars" who were inspiring me with their amazing work

y Saying yes to joining the NE Executive Committee

y Being open to new professional relationships, friendships and ideas

y Appreciating the different perspectives of my peers

y Accepting that not everyone was going to agree with or like me, but in the same sense, not allowing my own perception of what others might think or say hold me back from being involved

y Embracing the differences in our profession while still encouraging positive movement forward

y Making time for personal, oneon-one calls or conversations

y Being an active listener and learner at networking events

y Aiming to add value, not noise, to the conversation, either on- or offline

y Understanding that most of the members are supersupportive and encouraging

y Sharing my time, talents, insight and experience

y Renewing my membership

Over the years, while I’ve certainly changed and evolved both professionally and personally, the

investment of being an active member of Nutrition Entrepreneurs has continued to come back in return and more� Even when life had me step back into a more passive role, the benefits of my initial investment have continued

If you’ve been asking, “Has my financial investment in my membership been worth it?” I encourage you to explore if you have been an active or passive investor I have no doubt that if you start taking a few of the steps above and become an active investor, you will experience professional and personal growth for many years to come

Yvette Quantz, RDN, LDN, will never turn down an invitation to connect over coffee

Serving as NE's Nominating Committee chair, she's driven to do work that matters� She enjoys the diversity of her career and currently serves as the marketing dietitian for Ochsner's Eat Fit Acadiana, as well as the founder of Customized Nutrition Newsletters, Foodspirations, and a part-time private practice, Food Therapy When not supporting her clients, colleagues or community, she's watching Netflix dramas� After 16 years of marriage, her husband is still perplexed at this irony As a dietitian, she reminds him it's called balance

How to Really Soak Up Summer Vacations

KATE DAVIS MS, RD, CSSD, LDN SECRETARY

As nutrition entrepreneurs, we know that running a business can feel like a 24/7 job So, the thought of taking a vacation may seem stressful at best and impossible at worst However, studies have shown that people who take vacations have less stress, a lower risk of heart disease and an overall better outlook on life with more motivation to achieve goals�1 Having a stress-free vacation comes down to setting and sticking to firm boundaries Setting boundaries is important because they show you are taking responsibility for how you allow others to treat you; they act as filters that permit what is and is not acceptable You have a right to set boundaries 2 Here are some helpful tips to make vacationing with boundaries smooth:

TIP 1: PLAN VACATIONS AS FAR IN ADVANCE AS POSSIBLE.

The more time you can give yourself, the more time you have to re-arrange your schedule and alert clients of your absence Don’t wait until the week before to let a weekly client know that you will be gone Clients will feel less taken off-guard if they are given more lead time

TIP 2: WORK AHEAD TO BE READY TO STEP BACK.

By planning far enough in advance, this allows you to tie up loose ends before you leave In order to achieve this, block off daily time in your schedule in the week before you leave for these “loose-end tasks ” This approach allows you to put up your “away” message with a clear mind and leave work behind

TIP 3: HAVE A CLEAR PLAN IF WORK WILL HAPPEN ON VACATION.

First decide whether you will work on vacation This is a personal decision depending on your personality and the circumstances of your clientele or contracts at the time� Don’t be afraid to completely disconnect; trust that a week or two away won’t result in a complete catastrophe on the business front In my experience, my clients are usually happy for me when I tell them I will be on vacation and love to hear my stories upon my return I typically don’t offer any option to be contacted on vacation� To help with this, I use an “away” message on my email and voicemail for the entirety of my vacation that states I will return all messages after X date

TIP 4: IF YOU CHOOSE TO WORK, HAVE A CLEAR PLAN FOR WHEN YOU WILL WORK. The worst approach to combining work and play is to “figure it out when you get there ” It is healthy and okay to set boundaries about when you will respond to work while on vacation

This work time could be one to two days of a several-day vacation, one to two hours in the morning, over a lunch

break, in the afternoon while the kids nap or in the evening when everyone else is heading toward bed Choose a time and stick to it According to the Forbes Coaches Council, when setting boundaries, prevent issues by clearly communicating in advance the terms of working with clients, including when and how you will be available to them 3

TIP 5: ALLOW THAT FIRST DAY BACK TO BE A CATCH-UP DAY

Nobody enjoys coming home from vacation� So, if you can, go easy on yourself the first day back� Schedule as few clients and immediate tasks as possible Take time to work through emails and voicemails from your time away Taking an easy day upon your return will help you to feel grateful for your recent escape, instead of stressed about the pile of work waiting upon your return�

REFERENCES

1 Importance of taking a vacation Allinahealth org

Published June 15, 2021

2 Why is it important to have personal boundaries? Psychologytoday com

Published November 17, 2017

3 10 pragmatic ways to build healthy boundaries with clients Forbes com

Published May 25, 2021

Kate Davis, MS, RD, CSSD, LDN, is the owner of RDKate Sports Nutrition where she helps athletes of all levels from recreational through Olympian She lives with her husband, three children and dog on a centennial farm in Michigan, where she dabbles in vegetable gardening and canning and dreams about keeping farm animals (but doesn't really want any) She is always up for a good adventure or trying a new activity

Are You Prioritizing Your Success?

KRISTI COUGHLIN MS, RDN INCOMING DIRECTOR OF MEETINGS

With membership renewal season upon us, it brings up a big question: Do I renew my NEDPG membership?

As Nutrition Entrepreneurs, we recognize the importance of assessing our expenses and evaluating the return on investment (ROI) As you weigh your options, I encourage you to take some time and ask yourself three questions:

1) Are you prioritizing your success?

2) Do you need to reconnect with your why? 3) Is it time to recommit?

REFLECT ON YOUR PRIORITIES.

As you assess whether or not you have been prioritizing your needs, be sure to do so without judging yourself or your actions (or inactions)

I don’t need to point out how life’s obligations can get in the way of your bigger goals You likely live it every day As those obligations stack up over time, it can mean we set our dreams or desires aside� (If this is you, you are not alone I’m raising my hand over here!)

There are times life overruns your days and prevents you from working on the things you truly want In the midst of all this, your needs can end up at the bottom of your to-do list At the same time, losing sight of what is most important to you

can be a normal part of life

The key is being able to recognize your pattern and course-correct to get back on track Take this as a reminder to be intentional with your actions It’s time to set your priorities straight and to stop letting life derail your dreams (Please tell me I’m not the only one who needs this reminder!)

RECONNECT WITH YOUR WHY .

You became a dietitian for a reason, just as you joined this group with a purpose in mind� Maybe you were considering taking a leap of faith into entrepreneurship? Perhaps you were seeking CPEUs? Or, you wanted to learn more about how to start (or grow) your business?

When you reconnect with your why, it inspires you to keep moving forward As you think through this, consider some of the lesser-known benefits of being a member of NEDPG that can help you work toward your goals:

y Toastmasters Yes, NE offers this now! You can attend the meetings for FREE� If you want to work on your Toastmasters Pathway, NE will pay 50% of the Toastmasters membership

y Mentor program NE has some incredible mentors who work with members like you to help build and grow your business� Talk about a priceless opportunity

y Book or product review in Ventures

If you have written a book or created product(s) for dietitians, you can submit your work to have it reviewed in the Ventures newsletter�

y Free (and discounted) webinars, including access to past webinars If you haven’t looked through the plethora of webinars we have available on our website, you’re missing out!

y Networking The annual Spring Summit, FNCE® and our membersonly Facebook group Engage with others and make great connections and contacts to help as you build your business�

y Member discounts when you work with NE for sponsorship opportunities

y Spring Summit Our annual event provides continuing education credits and networking opportunities from the comfort of your home (or office) at an insanely competitive rate

y Halfie Hours Just 30 minutes over lunch to ask seasoned nutrition entrepreneurs your questions or you can just listen and learn

Lastly, getting involved with the NE Executive Committee is an invaluable opportunity In the process, you have the opportunity to serve with other entrepreneurs, acquire knowledge and skills from your peers, and learn tricks of the trade to help you thrive as a business owner

RECOMMIT TO YOUR PRIORITIES

Whether you are actively working on your business or dreaming of starting one in the future, take this as a gentle (or not-so-gentle) nudge to renew your NE membership By doing so, it will help you to recommit to your goals Plus, it is a great way to support your business endeavors� You’ll continue to have access to the many member benefits, including those lesser-known benefits, as well as resources and connections to level up your business

FINAL THOUGHT

As executive committee members, we do this because we are here to serve you; we take pride in listening to what you want out of your membership If you have an idea for additional benefits we can offer you and other members, let us know I’d love to hear from you� Send me an email at Meetings@NEdpg org

Kristi Coughlin, MS, RDN, loves spreading happiness with her business

Bring About Happy by creating uplifting products inspired by former private-practice clients In her spare time, she can be found with her family by the lake, traveling or enjoying her favorite food - pizza!

Breaking the Cultural Code: How to Counsel Your Hispanic Clients with Confidence

LORENA DRAGO MS, RD, CDN, CDE GUEST AUTHOR

Imagine your next client session is with a new patient, Ms Valentina Garcia Espinoza You see her main concern on your intake form is managing her diabetes and blood pressure

From her name alone, you might be forming assumptions about Valentina’s food choices and preferences before you meet She probably likes tacos and tortillas and prefers her dishes spicy Right?

These generalizations may be due to the large number of Hispanics of Mexican origin who live in the United States� However, it can get you into trouble during your session� Hispanics are not a monolith – in fact, there are six major Hispanic subgroups in the U S , each with its own set of cultural and culinary preferences These include Mexico, Puerto Rico, Dominican Republic, Cuba, El Salvador and Guatemala

why your Hispanic clients eat what they do requires an awareness of their culture Once understood, this knowledge may be applied to develop appropriate interventions�

For example, did you know:

y Your Puerto Rican client may not eat tacos as part of his or her diet at all – unless she or he is frequenting Mexican restaurants

y Your Mexican client may use nopal not only in cooking but also may refer to it in your session as a way to treat her or his hypoglycemia

y Plantains are eaten in Mexico, Central America, the Caribbean and South America, and there are eight common ways to prepare them Which way does your client prefer?

To be effective in encouraging clients to make healthier food choices and improving health outcomes, you must possess specific knowledge about food habits, preferences and practices (e g , holidays, celebrations and fasting practices) for the Hispanic clients you counsel in your practice Doing so will help your clients feel as if they have been understood and their beliefs, behaviors and values have been respected

Get to know your patients’ culture before they even walk in the door� Search for the food and culinary preferences of your Guatemalan patient, and be prepared to discuss whether a daily mamey shake is advised for your Dominican client

Nopal/Nopales: the pads of the cactus commonly referred to in English as prickly pear

by listening and asking openended questions To develop your cultural competency, consider asking the following:

y What languages do you speak? Do you prefer an interpreter?

y What foods do you commonly eat? What are your favorites?

y Which foods do you eat on holidays or special occasions?

Do you avoid any foods for cultural or religious reasons?

y What foods do you consume when you are not feeling well?

y What do you think are the causes of your health condition? How do you think we should manage your condition?

y Tell me about any complementary medicine, herbal or plant-based remedies that you incorporate into your health and wellness

Your client will appreciate your queries rather than your assumptions All too often, our healthcare system has treated Hispanics as a single, cultural entity

To best serve the healthcare needs of the major Hispanic subgroups in the U S , it is important to understand their cultural perceptions of diet, weight and body image to be sensitive to their beliefs and views Recognizing these cultural constructs will better prepare you to understand your clients’ culture, food and preferences

Come to your session with an open mind and with smart questions to get to know your Hispanic client’s health and his or her unique wellness goals

DO YOUR CULTURAL RESEARCH BEFORE YOUR PATIENT ARRIVES

Culture and food converge at different points to promote and affect an individual’s health and well-being

Understanding and investigating

Mamey: a deep-orange fruit with more potassium than a banana or sweet potato

HONE YOUR CULTURAL COMPETENCY SKILLS

Once your client is in your office (or online), hone your cultural skills

Lorena Drago, MS, RD, CDN, CDE, is a registered dietitian, consultant and certified diabetes care and educator specialist She is the creator of the cultural competency program, Breaking the Cultural Code: How to Counsel the Hispanic Population� Featuring the Cultures and Cuisines of Mexico, Puerto Rico, Dominican Republic, Cuba, El Salvador, and Guatemala

Student Interview with an Entrepreneur

JENNA LODEBOLE RDN STUDENT GUEST AUTHOR

MARISA SWEENEY RDN ENTREPRENEUR

Marisa is a registered dietitian and student in the graduate program in applied nutrition at Northeastern University In this interview, Jenna interviews Marisa, who is a successful business owner, to gain insight into the world of private practice and nutrition entrepreneurship

Q: Tell us about your product/ company/service

MS: My name is Marisa Sweeney I am a registered dietitian and own a wellness center called Be Well Integrative Health Services The center is composed of dietitians, mental health workers, acupuncturists, doctors, nurses, massage therapists and a yoga studio Be Well’s mission is to provide science-based and empirically supported holistic health and wellness services that lead individuals to an optimal state of health and happiness

Q: What made you take the first step to becoming an entrepreneur?

MS: As a new RDN, I was working as a clinical dietitian and decided that job was not for me� Every day during lunch, my coworker and I would plan how we could open a private practice together We wrote everything down about how we thought we could get from point A to point B and compared notes It took us two years to figure out what we wanted to do and we eventually started a private practice� We decided to try it out for six months in a tiny office space as a side gig to start

Q: How did you get your first customer?

Before we even moved into our first office space, we sent out mass introductory letters to all the health professionals in the area to market our services One doctor’s office called us in for a meeting and told us the staff wanted their patients to see us and to block off days on our calendar that they would fill That really launched our private practice

Q: How did you learn about the financial aspects of running a business? Have you worked with a bank, accountant, software, small business association, etc ?

MS: When we first started, we went to a bank to see if we could get a small business loan for $10,000 to cover all our rent The bank advised us to get a credit card and put it all on there instead of taking a loan� We got the credit card and ended up not using the full $10,000, and breaking even much faster than we anticipated In terms of the financial aspects, my mom is a medical biller, so she walked me through how to do the medical billing, which is pretty easy You don’t need a lot of money to start a private practice and can learn about the financial aspects along the way�

Q: How much time do you spend marketing your services and do you have a yearly marketing plan/budget?

MS: Working with insurance companies is like free marketing

When a person wants to make an appointment with a dietitian, he or she visits the health insurance website and finds us there When we first started, social media wasn’t popular, so we used word of mouth and sent out letters� We also used the "Every Door Direct Mail" service through the post office where you pick a particular route for your flier advertisements to be dropped off in mailboxes All you do is pay five cents for each flier, rather than postage, which saves a lot of money We now use social media, but mainly to promote our yoga studio

Never stop learning Jenna and Marisa are both working professionals who sought further education in the nutrition field� There is never one clear path for dietitians

Hopefully this Q&A has been able to instill a new sense of passion for whatever you, the reader, may wish to achieve as an entrepreneur

Jenna LoDebole, RDN is a graduate student at Northeastern University in the appliednutrition program with a concentration in nutrition business and entrepreneurship

Currently working as a clinical dietitian, Jenna plans to pursue her dream of opening a nutrition private practice with the knowledge gained through her career and studies In her free time, she enjoys traveling, trying new workouts and experimenting in the kitchen�

Bringing Your Values Into Your Business

LAURA JEAN APD GUEST

AUTHOR

Your values are like a compass They guide you where you want to go Most dietitians are clear on the core values that guide them in their work with clients

But what about in your business? There may be a disconnect because traditional business practices are based on a different set of values than those held by many dietitians Maybe you've been trying different strategies and approaches, but haven't found the right fit for you The issue may be a values misalignment�

You can build a successful business that aligns with the values by which you practice and live� Here’s how to get started:

GET CLEAR ON YOUR VALUES

What's important to you? What principles or characteristics underlie how you work with your clients?

Start by listing what's important to you Consider the way you want to show up in other areas of your life You can also check out one of the many online tools to get clarity around your values

DO A VALUES AUDIT

Once you know what your values are, you can check where you're starting from Take some time to look at the different aspects of your business and cross-check them with your values

As a personal example, for a long time I had “health” in my values list I thought I “should” because I'm a health professional, right? As I continued to connect to the values that meant the most to me, I realized that I could let go of some values that I thought I “should” have Yes, health is important to me, but it's not one of my core values

What core values might you be acting into because you think you should? Take some time to get curious Compassionately curious

Make a list of the places and spaces where you want to make changes Take your time working through

it – you don't have to overhaul everything at once and completely overwhelm yourself Start with one change at a time and build on it as you have the resources available

USE YOUR VALUES AS A FILTER

When you know your values, you can run future business strategies, tools and opportunities through your own values-filter with a simple question: Does this move me toward or away from my values?

Consider applying this when you find yourself falling into the comparison trap� For example you may see other dietitians starting a TikTok account and feel pressure to start dancing and pointing … but before you pull out the lip-sync microphone, pause and consider - does it move you toward your values and the way of showing up that supports you?

GO FOR PROGRESS OVER PERFECTION

If you find some big disconnects, give yourself grace As you move forward, remind yourself that the goal is progress, not perfection Do your best with the resources available to you

Running a business by your values is a conscious choice, a concerted effort and a daily practice Bringing your values into your business will support the work you do and build the life you want to live�

Laura Jean, APD, is a dietitian business coach passionate about supporting other dietitians to bring more of themselves and their values into their businesses Laura practices (and runs her business) with a non-diet, trauma-informed, social-justice, human-centered approach frontof-mind She's based in Australia and when she's not challenging the status quo, you can find her kicking back enjoying her daily iced coffee or pottering in her permaculture garden�

Product Reviews

Title: Sound Bites Nutrition: Food Pun Tees

Creator: Lisa Andrews, MEd, RD, LD

Date: All

shirts are made to order, “Eggsta” shirt was first created in 2020

Clothing Distributor: Custom Bella Canvas t-shirts; printed in USA

Price: $23 99-$27 99

This shirt is an EGGcellent addition to any nutrition pun-lover’s wardrobe� It is created with a unisex fit and varies in size from XS–4XL Being size-inclusive is EGGstra wonderful so that all bodies can feel accepted The fabric is soft and comfortable and the decal is vibrant enough to stand out without looking tacky This shirt can be dressed up or worn to the gym, which makes it versatile Shipping was very fast Another awesome thing to mention is that each purchase of products from this shop helps to fight food insecurity

Although the shirts are made of pre-shrunk cotton, I still decided to hang-dry the shirt The decal on the shirt seems as though it could begin to crack after several wash-dry cycles, so hanging after washing seems to help the life of the shirt to last longer

Thyme to start rocking this shirt on a regular basis

Reviewer: Meagan Nielsen, MS, RDN, CSSD, LDN

Title: Sport performance dietitian and private-practice owner

Affiliation: Plate to Platform, LLC

Date: June 2021

Title: The Intuitive Eating Journal: Your Guided Journey for Nourishing a Healthy Relationship with Food

Author: Elyse Resch, MS, RDN

Publisher: New Harbinger Publications, Inc

Price: $16 95

As a Registered Dietitian, I have come to realize that all food provides us with emotions The Intuitive Eating Journal provides the self-discovery tools to work toward building a positive relationship with food This journal guides the reader in developing an awareness of not only what her or his body is looking for, but also provides insights on why and when these previous habits were formed One thing that could have made this journal even more helpful would be first-hand examples of how an intuitive lifestyle can transform a person's entire day This can be a great tool for adult clients to use with a Registered Dietitian’s assistance to discuss and navigate intuitive eating together With dedication, this journal can help repair clients' relationships with food and help them develop a fresh start, feeling at peace and in-control of their eating

Reviewer: Veronica Campbell, RDN, CBS

Title: Senior Registered Dietitian

Affiliation: The Charge Group

Title: An Integrative & Functional Nutrition Approach to ADHD Management

Author: Amy Archer, RDN

Date: 2021

Publisher: Skelly Skills

Price: $109�99 printed book and CE evaluation form (10 CPEUs)

Whether you’re working with a general population or specialize in treating attention deficit hyperactivity disorder (ADHD), this book provides useful information on understanding and treating your clients Amy Archer, RDN, writes from her clinical experience and provides nutrition recommendations for both children and adults� First she lays the foundation of the neuroscience behind ADHD and then expands on which nutrient deficiencies to watch out for Archer also discusses treatments such as exercise, mindfulness and pharmacological approaches I found the two case studies Archer includes helpful in illustrating Archer’s treatment approach�

Clinicians should be aware that Archer endorses numerous supplements and tests such as LEAP, MRT, genetic/DNA, SIBO and celiac which may be costprohibitive for clients Also, many of the nutrition recommendations in the book involve elimination diets that can lead to disordered eating and eating disorders in at-risk populations such as those with mental health disorders

While I only have a few clients diagnosed with ADHD, I found this book to be an appropriate resource in navigating the various nutrient recommendations to support mental health�

Reviewer: Jessica Beardsley, MS, RD, LDN

Title: Dietitian and private-practice owner

Affiliation: Jessica Beardsley Nutrition

130 QUESTIONS ASKED VIA WHOVA (NOT INCLUDING THOSE ASKED DURING LIVE Q&A SESSIONS)

10 CPEUS AVAILABLE (DOUBLE WHAT WE EXPECTED)

100S OF VOLUNTEER HOURS TO MAKE IT HAPPEN 6 MONTHS OF PLANNING

10 COMMITTEE MEMBERS

as low as $3.50 each for NE members who registered early

Speakers

Alissa Rumsey MS, RD, CDN, CSCS Andrea Mathis MA, RDN, LD Lisa Jones MA, RDN, LDN, FAND

Enright MS, RDN, RYT

Amy Plano RD, MS, CDE, CDN

A Few Things We Learned by Session

THE POWER OF BLOGGING

y Just start

y Make it easy to read

y Authenticity is important; be yourself�

y Don’t expect to go from zero to a million in a day

A DIETITIAN’S GUIDE TO NAVIGATING TELEHEALTH

y Set clear expectations

y Be adaptable

y Don't get complacent

y Get an EMR that automates your systems

HOW TO GROW YOUR BLOG TO 50,000 SESSIONS (AND BEYOND) WITH SEO

y Check volume, competition score and top-10 results before writing

y Format content properly

y Be patient�

ENTREPRENEURSHIP THE FUN WAY WITH AN ABUNDANCE MINDSET AND AUTHENTICITY

y Abundance means expansion What are the possibilities out there?

y Don’t focus on the gap or the lack

y Stop the comparison syndrome Comparison robs abundance�

ETHICS 101 FOR ONLINE BUSINESS: WHAT DIETITIANS NEED TO KNOW

y If you have a website, you need to be knowledgeable and cautious about how you handle site data

y Nine out of 10 consumers believe that the ways that their data is treated reflect how they'll be treated as a customer

REST AND RESTORE STRATEGIES FOR DIETITIANS

y It's always good to check in with yourself and see if things jive with your boundaries

y Ask yourself: does this bring joy? Is the outcome worth the effort? How does this benefit long-term goals?

ESTABLISHING AUTHENTICITY ON SOCIAL MEDIA.

y Showing up authentically on social media should be easy, though it isn't always so

y Showing your face can be a great way to be authentically you

LEVERAGING EARNED MEDIA AND BRAND PARTNERSHIPS TO GROW YOUR BUSINESS.

y Fully vet your potential partners; make sure your values align with theirs

y Contracts are made to be edited

y The company wrote the contract to protect itself; now you need to go through it and protect yourself

y Never work without a contract�

UP YOUR GAME: BUSINESS GROWTH BREAKTHROUGH.

y Taking your business to a new level is kind of like climbing a mountain Go slowly� One step at a time�

FOOD PHOTOGRAPHY BASICS

y Lighting is key Use natural light as much as possible�

y Group small objects to form triangles

y Center your main dish and design around it

Megan Boitano MS, RD, LDN

Vandana Sheth RDN, CDCES, FAND

Christine Thomson RDN, LDN

Chrissy Carroll MPH, RD

Kim Hoban RDN, CDN, CPT

Tori Martinet MS, RD