My Portfolio

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Advertising w e n l l a the r e h g u o t boy boot cow

www.tougherboots.com


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w e n all

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t o o oy b

www.tougherboots.com

Brand: Tougher Boots Product: Cowboy Boots Magazine: Outdoor Magazine Run Time: July 2014 Target Audience: Active men, that are affluent, educated professionals in their 40s.


Books

Book: Sweetheart Roland Brothers Grimm Tale Task: Recreate a cover based on the story



Brochure Certifications tri-fold brochure panel A

þ þ þ þ þ

BBB Accredited front HVAC Plumbing Electric Wrecking

LGC Contractors, Inc.

Capabilities • Agricultural • Churches • Commercial Offi ce Buildings • Distribution Centers & Warehouses • Financial Institutions • Industrial Buildings • Manufacturing Facilities • Military Facilities • Recreation Centers • Retail • Schools • Senior Living Facilities

Indianapolis, IN

LGC Contractors, Inc. 10620 E County Road 450 N Indianapolis, IN 46234 Phone: (317) 271-9595

Fully Certified BBB Accredited

COMMITMENT TO SAFETY

SERVICES

Pre-Construction

• Site Survey • Geotechnical Exploration • Site Planning • Facility Planning • Estimating • Engineered Construction Drawings • 3D Renderings • Permitting • Construction Scheduling

Construction

• Sub-Surface Correction • Site Development • Project Management • Quality Control Program • Safety Program

At LGC we are proud of our uncompromising safety practices for zero incidents. Avoiding unsafe conditions and lost-time accidents is due, in large part, to extensive training and safety practices. Safety performance is managed, measured and required on a project-wide basis, recognizing and rewarding excellence among our employees, as well as our subcontractors.

COMMERCIAL & INDUSTRIAL SOLUTIONS LGC offers a unified combination of experience and technology, along with a commitment to integrity and the desire to deliver a personal relationship to every project. From light commercial to heavy industrial, from pre-engineered steel buildings to pre-cast concrete, we have a vast experience in all forms of Commercial/Industrial construction. Self-performed work includes steel erection of pre-engineered buildings as well as conventional steel buildings. Concrete work of all types, including laser screed floors and slabs, precast tilt wall buildings and all types of specialty concrete.

Business: LGC Contractors Task: Create a brochure with company information


Two-Page Spread Mexican Red-Kneed Tarantula

UNDERSIDE

The head and thorax are fused into one body part, which carries the legs and mouthparts. The abdomen has openings for breathing and reproduction, and two pairs of spinnerets at the rear.

Brachypelma smithi

EYES

With its stout, furry body, the Mexican red-kneed tarantula might seem more mammal-like than spiderlike. The female can live up to 30 years, which is unusual for an invertebrate, but the life span of the male is only up to six years. Brachypelma smithi is one of a group of spiders that gets the nickname of bird-eater because of size, and although most of their diet consists of fellow arthropods, they can and do take down small mammals and reptiles when the opportunity arises. In its native Mexico this species lives in burrows in earth banks, where it is safe to molt and lay eggs and from which it ambushes its prey. Habitat destruction is now a threat, and, because the species makes a popular pet, it is routinely bred in captivity.

Like most spiders, the tarantula has either simple eyes arranged at the front of the head. Even so, it has poor vision, and relies more on touch than sight to sense its surroundings and the presence of prey.

JOINTS

Like all arthropods, tarantulas have jointed legs. Each leg consists of seven tubular sections of exoskeleton that connect via flexible joints. Muscles run through these joints to move the sections.

H A I RY W E A P O N S

Like many tropical American tarantulas, this spider defends itself by rubbing its hind legs against its abdomen to release the barbed, stinging hairs that grow there. These urticating hairs are tiny and light, and designed to float in a cloud around a predator’s face, getting in its eyes, nose, and mouth. They cause intense irritation when lodged in skin.

FOOT

At the tip of each foot are two claws used for grip as the tarantula moves. As in other hunting spiders, there are also pads of tiny hairs for extra purchase on smooth surfaces.

SPINNERETS

dark abdomen contains most of the animal’s vital internal organs legs are covered in specialized hairs sensitive to air movements and touch

Glands in the abdomen produce silk in liquid form. Using its hind legs, the tarantula pulls the silk from tubes called spinnerets. The silk solidifies into threads used to make egg sacs and line the spider’s burrow.

SIZE Body length 2—3 in (5—7 cm) HABITAT Tropical deciduous forests DISTRIBUTION Mexico DIET Mostly insects

VENOMOUS FA N G S

orange-red patella, or knee

Tarantula fangs hinge forward when attacking prey—unlike most other spiders, whose fangs are angled toward each other. Both fangs inject venom from muscular sacs within the head to paralyze the victim.

padded foot palps are used for feeling, groping prey, and transferring sperm to the female

Topic: Mexican Red-Kneed Tarantula Task: Receate a 2 page spread that would resemble the rest of the pages of the book without looking at the tarantula page


Corporate Identity

Logo

Shopping Bag Business: Miss Chicago Blog Clients Needs: Create a logo that works as a banner for her online blog along with some promotional items and a stationary set


Stationary

Envelope

1234 S Miss Chicago Rd Chicago, IL 60605

Yesenia Roman ďż˝ y_roman90@gmail.com ďż˝ mswindycity.blogpost.com

Business Card (front)

Business Card (back) Yesenia Roman y_roman90@gmail.com mswindycity.blogpost.com


Collateral Front

Project: Restaurant Menus & Promotional Items Business: Whoa! Nelly Diner

Back


Billboard

Specialty Menu

Business Card (front)

Business Card (back)


Collateral Project: Exhibit of our chooseing at a museum. Exhibit Name: Inky Hands About: Exhibit about letterpress printing and fonts located at the Hamilton Wood Type Museum in Two Rivers Wisconsin Exhibit Ad


Logo

Lightpost Banners


Self Mailer Invitation (inside)

G

d n g n i n a r pe O

Invitation (outside)


Front Logo

Drink Menu

Reception

Libations

Saturday, December 13th from 9 P.M. to 1 A.M. 505 N Michigan Ave Chicago, IL

Gin Rickey

Gin, lime, & soda on ice.

Mint Julep

bourbon, sugar, splash of water, & mint leaves on ice

)(

South Side

Specialty Cocktails & Hors d’ Oeuvres served all night

Gin, vodka or white rum, sugar, & mint leaves on ice.

Reception Info (front)

Bee's Knees

Gin, honey, & lemon juice on ice.

Between the Sheets Brandy, white rum, triple sec, & lemon juice on ice.

From 290E merge on to Congress Parkway. Turn North onto Michigan Ave. Pass the river. Destination is on the left.

From 90/94 get off on 290E ramp, follow directions above.

From 55E merge onto Lake Shore Dr East. Take exit towards Columbus Dr. At the light take a right on Michigan Ave. Destination will be on the right.

GRAND AVE ILLINOIS ST

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MICHIGAN AVE

EDY EISENHOWER

Respond by November 10th

ON

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 Yes, I will be able to attend

STEVE NS

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Lake Michigan

D ORE E SH LAK

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ENN

RSVP Card

)( We are located inside the InterContinental Hotel

 No, I will not be able to attend

Reception Info (back)


Self Mailer TI NLEY

Ms. Nelly Herrera 12345 Graphics Dr Tinley Park, IL 60477

M E D I C A L

Preventing Skin Cancer

Skin Cancer

IS THE MOST COMMON OF ALL CANCER TYPES

3.5 cases of non-melanoma skin cancer diagnosed in 2.2 M people, with some patients having more than one diagnosis.

Skin cancer cases don’t just outweigh these four cancers - they outweigh all cancers combined!

skin surface epidermis

Are You at High Risk for Skin Cancer page 2

What Types of Skin Cancer is there?

Anyone Can Get Skin Cancer, But Be Extra Careful If You...

• Have natural blonde or red hair • Have freckles • Are fair skinned

• Spend a lot of time outdoors • Have had skin cancer before • Live in or travel to hot climates or high altitudes • Take medication that makes you sensitive to light • Have had a lot of sunburns and burn before tanning • Have a condition that lowers your immune system • Have a family history of skin cancer, especially melanoma • Have a lot of moles, or large or irregular shaped moles Protecting Youself Is Vital

page 2

Melanoma Signs & Symptoms page 3

• SPF 30... at least! • Water Resistant - 40 minutes of total protection • Be generous when applying sunscreen, and reapply every 2 hours • Wear protective clothing such as hats, glasses, pants, and long sleeve shirts

page 4

What is Skin Cancer Skin cancer — the abnormal growth of skin cells — most often develops on skin exposed to the sun. But this common form of cancer can also occur on areas of your skin not ordinarily exposed to sunlight. There are three major types of skin cancer — basal cell carcinoma, squamous cell carcinoma and melanoma. You can reduce your risk of skin cancer by limiting or avoiding exposure to ultraviolet (UV) radiation. Checking your skin for suspicious changes can help detect skin cancer at its earliest stages. Early detection of skin cancer gives you the greatest chance for successful skin cancer treatment.

Where Skin Cancer Develops Skin cancer develops primarily on areas of sunexposed skin, including the scalp, face, lips, ears, neck, chest, arms and hands, and on the legs in women. But it can also form on areas that rarely see the light of day — your palms, beneath your fingernails or toenails, and your genital area. Skin cancer affects people of all skin tones, including those with darker complexions. When melanoma occurs in people with dark skin tones it’s more likely to occur in areas not normally exposed to the sun.

Sunscreen

• Broad Spectrum protects against both UVA and UVB rays

How Common is Skin Cancer?

SPF 30 blocks 97% of uvb rays

Types of Skin Cancer Basal Cell Carcinoma Signs & Symptoms

Basal cell carcinoma usually occurs in sun-exposed areas of your body, such as your neck or face. Basal cell carcinoma may appear as: • A pearly or waxy bump • A flat, flesh-colored or brown scar-like lesion

Squamous Cell Carcinoma Signs & Symptoms

Most often, squamous cell carcinoma occurs on sunexposed areas of your body, such as your face, ears and hands. People with darker skin are more likely to develop squamous cell carcinoma on areas that aren’t often exposed to the sun. Squamous cell carcinoma may appear as: • A firm, red nodule • A flat lesion with a scaly, crusted surface

Melanoma Signs & Symptoms

Melanoma can develop anywhere on your body, in otherwise normal skin or in an

Both UVA and UVB rays cause DNA damage, which greatly increases skin cancer risk.

dermis fat

existing mole that becomes cancerous. Melanoma most often appears on the face or the trunk of affected men. In women, this type of cancer most often develops on the lower legs. In both men and women, melanoma can occur on skin that hasn’t been exposed to the sun. Melanoma can affect people of any skin tone. In people with darker skin tones, melanoma tends to occur on the palms or soles, or under the fingernails or toenails. Melanoma signs include: • A large brownish spot with darker speckles • A mole that changes in color, size or feel or that bleeds • A small lesion with an irregular border and portions that appear red, white, blue or blue-black • Dark lesions on your palms, soles, fingertips or toes, or on mucous membranes lining your mouth, nose, vagina or anus

Signs and symptoms of less common skin cancers Other, less common types of skin cancer include: • Kaposi sarcoma. This rare form of skin cancer develops in the skin’s blood vessels and causes red or purple patches on the skin or mucous membranes. Kaposi sarcoma mainly occurs in people with weakened immune systems, such as people with AIDS, and in people taking medications that suppress their natural immunity, such as people who’ve undergone organ transplants. Other people with an increased risk of Kaposi sarcoma include

young men living in Africa or older men of Italian or Eastern European Jewish heritage. • Merkel cell carcinoma. Merkel cell carcinoma causes firm, shiny nodules that occur on or just beneath the skin and in hair follicles. Merkel cell carcinoma is most often found on the head, neck and trunk. • Sebaceous gland carcinoma. This uncommon and aggressive cancer originates in the oil glands in the skin. Sebaceous gland carcinomas — which usually appear as hard, painless nodules — can develop anywhere, but most occur on the eyelid, where they’re frequently mistaken for other eyelid problems.

Cells involved in skin cancer

Skin cancer begins in your skin’s top layer — the epidermis. The epidermis is a thin layer that provides a protective cover of skin cells that your body continually sheds. The epidermis contains three main types of cells: • Squamous cells lie just below the outer surface and function as the skin’s inner lining. • Basal cells, which produce new skin cells, sit beneath the squamous cells. • Melanocytes — which produce melanin, the pigment that gives skin its normal color — are located in the lower part of your epidermis. Melanocytes produce more melanin when you’re in the sun to help protect the deeper layers of your skin. Where your skin cancer begins determines its type and your treatment options.

When to see a doctor

Make an appointment with your doctor if you notice any changes to your skin that worry you. Not all skin changes are caused by skin cancer. Your doctor will investigate your skin changes to determine a cause.

Project: Medical Newsletter to send to patients of Tinley Medical. Format: 4 page newsletter. About: Skin Cancer prevention and information


Event Posters


Event Posters

Poster: Chicago's Birthday Format: 11 x 17 poster with event details


Client: Charisma, LLC Logo: Feminine, sparkly, and pretty that says pageantry.

Client: Smooth 90.5fmhd Logo: Feminine, jazzy, with a touch of Christian values.

Logo Design


Peotone, IL

mnherrera89@gmail.com

708.543.1169


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