JLC Apparel Branding Proposal
Table of Contents 4 Concept 1 & Mockups 6 Concept 2 & Mockups 8 Concept 3 & Mockups
Concept 1 This logo has simple outline mountains that represents the area where the business is located. The colors are cooler to represent the snow at the tip of the mountains. The initials are in a sans serif font that are similar in thickness to the mountains. The word apparel is in a serif font that compliments the initials. On the following page are examples of the logo used on a business card and a zip up hoodie.
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Concept 2 This logo uses a tshirt to represent the work of the company. The initals are similar is thickness to the subheading Apparel. The frame surrounding the tshirt emblem and words bring the logo together. On the following page are examples of the logo used on a business card and a womans tshirt (front and back).
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Concept 3 This logo has simple outline mountains that represents the area where the business is located. The colors are warmer and represent the earth more. The initials are in a sans serif font that are similar in thickness to the mountains. The word apparel is in a serif font that compliments the initials. On the following page are examples of the logo used on a business card and a pullover hoodie.
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