Smooth 90.5 Proposal

WGSJBC Radio Proposal Prepared by: Nelly Herrera

anchordesigns.com • 708.543.1169 • mnherrera@gmail.com

Contents

Project Summary 3 Concept 1 4 Concept 2 6 Concept 3 8

2

Project Summary

Rob Griffin is looking to rebrand his radio station. He would like the brand to be vibrant, eye-catching, sexy but with a touch of Christian values.

Being a gospel, smooth jazz, biblical commentary station, his main goal is to not be overly religious, but something that will attract his primary demographic, women.

3

Concept 1 With this concept I combined a microphone with the radio station name in a tall and condensed font. The color feel is feminine with a touch of sexy.

On the following page you will see the look of success.

4

Facebook Cover Photo

Business Card

Van Wrap

5

Concept 2 With this concept I steared toward a typographic approach. The station name and frequency was hand drawn then taken into illustrator. The colors shows the femininity that was asked of.

On the following page you will see the look of success.

6

Facebook Cover Photo

Business Card

Van Wrap

7

Concept 3 With this concept I also went for a typographic approach, but with a little twist. Mashing musical notes with the letter ‘t’ in Smooth. The femininity is displayed in the colors and the style of text.

On the following page you will see the look of success.

8

Facebook Cover Photo

Business Card

Event Tent

9

Thank you for your time!

anchordesigns.com • 708.543.1169 • mnherrera@gmail.com