Style Guide How we look.
Contents Company Mission Guide Usage Our Logo What to do and What not to do Ratio Minimum Size Fonts Color Collateral
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Mission Your host for your everyday afternoon drive, Rob Griffin. I own and operate your new smooth jazz radio. We are Smooth 90.5 FM and we are here to give you a progressive talk radio show with jazz and gospel hits. We feature everything from local churches’ to gospel music from back in the day when your mother was cooking that good’ol meal before church. Our music has a golden purpose. To reach your soul with spiritual shows and sermons like Full Cup of Inspiration, Biblical Work, and Christian Comedy. Our goal is to help you unwind with good music and progressive talk 24 hours a day, 7 days a week.
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Guide Usage The purpose of this guide is to show you the basic components that make up Smooth Radio. Take a look and see what we’re made up of and what the rules for our awesome logo are.
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Our Logo This is our logo. We must all treat it nicely and care for it because it is our identity. A. Our full color logo can be used for all print and web based medias. B. Our black and white logo can be used on web based medias but it is preferable for print orders such as t-shirts.
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A.
B.
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What to do Place it on promotional media such as t-shirts or coffee mugs. Or you can go all out and have it on a billboard. You should use our logo with the proportions it has so that you will always love how it looks. As far as taking the logo apart, the word Smooth can be used on its own. The letter S can also be used on its own, but solely for decoration purposes like it is used on the business card.
decoration purposes only
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What not to do Do not scale it disproportionately. Make sure the ratio stays the same, that way it always looks sharp and beautiful. Never place on items that can reflect bad on us. In other words don’t print on items that are inappropriate. The goal of this logo is to give our audience what we are all about, a wholesome radio station with Christian values. Do not change up the colors of the logo to anything other than the ones listed. In no way should the logo be modified in any other way than what is listed in the ‘What to do’ section.
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Ratio
1.5 in
Our logo must not be disproportionately scaled. The 3 to 1.5 ratio must be maintained at all times.
3 in
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Minimum Size
0.875 in
The minimum size should be no smaller than a 1.75in width and 0.875in height. This allows even the smallest print to still be legible.
1.75 in
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Fonts
Aa Aa Gotham Medium
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
This font is used in the logo.
Smooth Script This font was hand created which makes it unique. There is no actual alphabet that goes with it.
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Gotham Book
AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz
This font is used for copy text in promotional material like fliers
Color Smooth Pink Pantone Strong Red C CMYK: 10, 100, 50, 0 RGB: 217, 27, 91 Hex: #D91B5B
Colors used in the main logo. They are to interchange among themselves only.
Smooth Yellow Pantone 122 C CMYK: 2, 20, 93, 0 RGB: 249, 201, 42 Hex: #F9C92A Smooth Black Pantone Black 6 C CMYK: 75, 68, 67, 90 RGB: 0, 0, 0 Hex: #000000
Substitute color for the black on the business card
Smooth Blue Pantone 7709 C CMYK: 75, 15, 23, 0 RGB: 110, 176, 188 Hex: #6EB0BC
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Collateral The following are examples of collateral that makes us look good, and helps our business. I hope this is helpful and guides you in the right direction.
WGSJBC HD Ra Live Stre Live 3
business card
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promo flier
facebook cover
billboard
van wrap
event tent
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Thank you for taking a look.