Mobile Fashion Week '14 - Press Kit

Mobile Fashion Week

PRESS KIT 2014

Photo by: Kathleen Clipper Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442

Mobile Fashion Week ABOUT MFW “The Bigg est Fashio n St at ement ” -Mob ile Ba y Maga zine

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ringing fashion and charity together. Mobile Fashion Week was started in 2011, with no start up funds a group of industry professionals came together and started a week long celebration of fashion, culture, art, and charity. Founder Richard McGill hit the ground running to find the creative minds along the Gulf Coast that were ready to make fashion history. In August of 2011, the first runway shows of MFW hit Downtown Mobile.

During the first year of MFW, you saw people from all walks of life enter the galleries and show arenas. This was great not only for the fashion designers showing their collections, but for charity. Raising awareness for charity and creating product knowledge and brand awareness for the designers was a success. Our first year was a knock out not only did it boost social awareness for the charity but sales at participating retailers had a nice increase from the MFW shows as well.

MFW is continuing our mission, to promote community, fashion, and awareness for “Fashion...with a Cause”

Matt Gates

the MFW mission To promote our concept which we have named “Fashion...with a Cause” To produce, manage, and organize an annual fashion event based in Mobile, AL. Increase awareness via social media and media outlets for charities, sponsors, retailers, designers, make up artist, and hairstylist.

Be the creative outlet for the growing Fashion Industry along the Gulf Coast, while increasing the economic development for the fashion industry (including designers, retailers, photographers, makeup artist, and our communities youth) Kathleen Clipper

Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442

Mobile Fashion Week

MFW Fashion Facts (From the first show to the present)

Kathleen Clipper

MFW Stats Attending Demographics*       

4,000 attendees 89% female 75% college educated 35% graduate studies 25% full time students Average Age: 28 Age Range: 16-48

We have worked with:  80 hairstylists o 360 cans of hairspray o 10,000 bobby pins o 125 misc. products  60 makeup artists o 650 tubes of lipstick o 420 tubes of mascara  120 models  20 photographers  7 magazines  30 volunteers  3 charities ....and the list continues!

* Average from 2011-13

city-stats.com

Kathleen Clipper

Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442

Mobile Fashion Week

Why Mobile, AL.?

“Situated along the vibrant shoreline of Mobile Bay on the Gulf Coast, our climate is as inviting as our people. We have the country's oldest Mardi Gras celebration, beautiful waterways, fresh seafood and so much more. Founded in 1702, Mobile offers a unique Southern experience you won't find anywhere else. Maybe that's why it's taken so long for the word to get out.

Mobile Bay, Secretly Awesome.”

-MBCVB

THE FUN STARTS HERE! With a vast array of outstanding dining options and exciting nightlife, as well as countless festivals throughout the year—including Mobile Fashion Week, Bayfest, and the original American Mardi Gras, fun is easy to find in Mobile mobilebay.org

DID YOU KNOW? Our VIP list is extensive and distinguished.

Renaissance man Eugene Walter, music legend Jimmy Buffett, and Baseball Hall of Famers Hank Aaron, Willie McCovey and Ozzie Smith are just a few of the famous names that have called our city limits home.

Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442

Frank Roberts

What is Mobile Fashion Week to you?

“Collaborating with such a talented group of individuals during MFW in my eyes is a very passionate experience.”

Kayla Smith – hairstylist

Mobile Fashion Week

“MFW was a great experience for me. It taught me to be more confident. Without MFW I would have never met some of the best friends I have ever had.”

Key Harwell – model 2011/12

“Being involved in MFW was such a great, challenging, and rewarding experience.

Through shooting the campaign and styling the runway looks, I met wonderful people who are involved in making Mobile a flourishing creative community.”

Joelle Rosen – photographer

“MFW was LIFE CHANGING. I met some of the most amazing fellow models, designers, and producers. I believe MFW is going to open many new doors for the fashion industry in Mobile.”

Sarah Blythe – face of mfw2013

“I loved working for MFW shoots because it gives me a chance to work with some of the best talent in the area. Our vision comes together flawlessly because we are very passionate about the fashion industry.”

Mary Green – makeup artist

Mobile Fashion Week is my chance to give back while doing what I love. Being able to contribute to such amazing charities is an honor and I’m proud to be a part of the team.

Kristi Hicks – Lead Stylist/Coordinator MFW

Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442

Mobile Fashion Week Contact Info For media inquires and marketing partnerships: Press@mobfashionweek.com For sponsorship information and questions: Sponsorship@mobfashionweek.com For information about modeling: Model@mobfashionweek.com For Information about participating during Mobile Fashion Week: Vendor@mobfashionweek.com For general information about Mobile Fashion Week or our charities: Info@mobfashionweek.com

Photo Credits: Kathleen Clipper Matt Gates Frank Roberts

Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442