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We bring you barbershop magazine from the lands of the Kabi Kabi and Yugambeh peoples. A very warm greeting to you one and all wherever you are reading us.
We bring you barbershop magazine from the lands of the Kabi Kabi and Yugambeh peoples. A very warm greeting to you one and all wherever you are reading us.
This issue was very interesting to put together, very interesting indeed. From the streets of Melbourne to the mountains of Colorado, the windy streets of Chicago to even windier streets of Glasgow, Scotland and back to the rainy streets of Brisbane’s CBD South Side district.
Something is happening, conversation topics are different…
We are getting on with it, we are pushing through, not just that, but we are bursting out with a new enthusiasm to move forward. Maybe it’s pent-up energy from the last 2 years maybe it’s time to get everything out there that’s been on hold for so long.
Whatever it is, it’s good, its positive energy being put out to the barberverse. I am feeling a shift, a shift in what we may need right now, and what we can use as inspiration and guidance to get us all safely to the other side.
Spiritly…sure, why not… but more importantly, the thread that binds us all together and that’s the love of barbering, and the need to protect our barber businesses to ensure we can sustain our businesses successfully along the road back to normality and keep the doors open.
Education, education, education…
I’m feeling it… and I’m going to be bringing more educational pieces to you and not just hair related, business advise and tips from some big experts in the coming issues will be increasing too. Let’s start this now with a masterclass in customer service from Mario Fallace, owner of New York Barbers Melbourne and winner of the 2021 AMBA Best Barber Shop Business.
There’s a lot to unpack this issue we have covered some ground that’s for sure, but what’s interesting, if you are reading these interviews that I do with these amazing artists in the pages of barbershop from both here in Australia, and from around the world…. and that is the homage they pay to a classic and disciplined background in the craft of hairdressing and especially, hair cutting on their journey to where they are now- no short cuts, they all are grateful they did the long hard yards.
We have a break away approach from last year’s format in that we will not be following international correspondents for a year, this year, we will be covering big names for sure, always, but there’s too much going on. We will be front and centre at all the big shows and Awards, and all the big launches cause’ it’s all on! And there’s so much good stuff comin’.
The correspondent feature is not totally dead, I couldn’t think of anything more interesting than following Australia’s busiest educator for a year so let’s do it. Fraser Forsey winner of the 2021 AMBA Best Barber Educator will take us the road with him, and his schedule is brutal, welcome Fraser our Aus. correspondent for 22’.
Been seeing L3VEL3 everywhere? Their marketing imagery is off tap, we tracked down one of their guest artists and barber influencer super star LOS_CUT_IT for a chat, and a look at his art.
We stay in the States and meet John Carmona aka TITAN Barber, a member of the Wahl Creative Touring Team then we head to Scotland to meet a barber I have been admiring of late for his highly disciplined approach to cutting and that is Mr Simon Harvey.
Back home we chat to one of Melbourne’s busiest operators LAURE and visit one of the countries oldest and most established barber barbershop businesses, Luigi and Son’s on the Gold Coast.
How do you win a competition? Easy, you ask the winners how they do it! We get 3 top winners from the 2021 Australian Modern Barber Awards and ask them about how they go about it… and they tell us!
All the regular contributors are here, and some new, Health, Business, Insights… New Stuff… I hope you find it thought provoking, interesting, and entertaining, is all that and a bag of chips, it’s a goddamn party mix…
It’s issue 11.1 enjoy!!
Rex
A.C. Silver
Editor – Barbershop Magazine
How do read back issues? www.issuu.com search BarberShop
How do I connect with Rex? @rex.a.c.silver
INTERNATIONAL FEATURE
MANIFESTO
BY JULIE BELLINGER-GIBB, GORGEOUS PR, UK
Built on a philosophy of ‘cut technically, style naturally’, Manifesto has established itself as a ground-breaking force in the world of men’s grooming.
Now with salons based in two of London’s coolest districts – Leather Lane, Holborn, and Coal Drops Yard, Kings Cross and a thriving education programme, Manifesto continues to push the boundaries of men’s hairdressing.
Founded by session stylist Mikey Pearson and Corrado Tevere, the man behind progressive salon group Radio London, Manifesto was always going to bring something different to the table. Says Corrado: “I opened the first Radio London salon in 2010, and I brought that experience to Manifesto, so we were able to avoid many of the mistakes that new businesses often make. The biggest challenge for most new business owners is the people management side. This is a real learning process. There are always different situations arising and you need to know how to resolve them. This was something I had a vast experience of. I was also able to help with all the legal and administration side of running a business because I had done it all before. This meant we both had more time to focus on the creative side of developing a brand – creating photographic collections that represented what we were all about for example.” The pair had a clear vision of the brand they wanted to create, and it’s a vision they have stuck to from the outset.
Says Mikey: “We saw a gap in the market for a brand that took a salon approach to men’s grooming. We also wanted to bring our session styling experience into a salon environment, creating styles based on the concept ‘cut technically style naturally’. We saw on Instagram that barbers were doing some great technical work, but often the finish was too product-heavy and over-styled.”
Manifesto takes a salon approach to men’s grooming, offering a relaxed atmosphere for its clientele, with thorough consultations before any service and plenty of advice offered on homecare during every appointment. All stylists are trained to deliver any style of cut, from short to long, with both partners’ session styling experience helping to shape Manifesto’s work from day one.
Word of Manifesto’s work and unique offering has spread beyond the local area, with the salons gaining coverage in national media, including The Sunday Times, GQ, and Wallpaper magazine. It was also featured as a major force in men’s grooming in the New York Times.
Left to right: Rino Riccio; Corrado Tevere; Mikey Pearson
All this publicity helped grow the Manifesto brand, and made opening the second salon a reality, but Mikey believes that the main reason for Manifesto’s success is the ‘cut technically, style naturally’ philosophy that the brand is built on. It’s an ethos that also forms the foundation for the Manifesto education programme, which is delivered to all team members, and is also available in the form of a three-day course to any hairdresser wanting to learn to cut and style the Manifesto way.
With both salons attracting new clients on a daily basis, the education program continuing to spread the Manifesto ethos, and a partnership with Italian haircare brand, Davines, it won’t be long before ‘cut technically style naturally,’ is being quoted and followed in salons across the UK and beyond.
With such solid foundations in place, Mikey, Corrado and Rino are committed to grow Manifesto into a globally renowned brand.
MANIFESTO: EDUCATION
Shortly after opening the first salon, another leading session stylist, Rino Riccio, joined the Manifesto team, helping on the salon floor, while also working with Mikey and Corrado to develop an education programme which would spread the Manifesto ethos far and wide.
Manifesto Education has been well received, with Rino taking the role of Head of Education.
To date they have developed their own platform in both English and Japanese offering two intense programmes CLASSIC NOW – which aims to teach experienced hairdressers how to cut and style the Manifesto way, and ADV – a course covering six different advanced cutting and styling techniques covering disconnection, razor cutting, asymmetric shapes, visual cutting, and editorial styling – tailored to barbers and hairdressers with a strong basic knowledge but who would like to explore new creative techniques.
“We see CLASSIC NOW as a foundation course, introducing our ‘cut technically style naturally’ ethos, incorporating all the essential skills including scissor-over-comb, graduation, long hair, layers and clipper cutting,” says Rino. “We always focus on creating cuts and styles that suit the client, that are based on skilfully created internal shapes, with attention to detail always paramount. There is no pass or fail. The course is about conveying the Manifesto ethos, while passing on knowledge and skill.”
Rino is also immensely proud that leading brand Davines were attracted to the work of Manifesto and invited them to be their Men’s Educators/Ambassadors. This role included devising an educational programme for Davines – which was a total sell out when launched throughout the UK and Ireland pre lockdown. This partnership with Davines is a great opportunity for the Manifesto team to pass on their knowledge, skills, and passion for men’s hairdressing.
The partnership with Davines is a great opportunity for Manifesto to pass on their knowledge, skills, and passion for men’s hairdressing. As with all of their courses they don’t just talk about cutting hair, they cover everything including suitability to the client, internal shape, and attention to detail; and when it comes to styling, they talk about the importance of preparation, styling techniques and finish. Within two months of launching their new education programme for Davines all eight of their courses had sold out.
BEHIND THE LENS
Nothing ticks Rino’s box however than creating a collection under the Manifesto banner – “I love working on a photographic shoot – it’s all about working as a team. I enjoy the creative energy that comes from collaboration and the fact that the hair is just part of the bigger picture. It is all about the complete image, which appeals to me as a creative. Am equally excited either following a brief wearing my session hairdresser hat or working collaboratively with like-minded individuals from the Manifesto team.”
AWARD WINNING
Although just out of lockdown both Mikey Pearson and Rino Riccio received national acclaim. Mikey at the Modern Barber Awards for his award-winning imagery, and Rino at the Creative Head Most Wanted Awards where he was crowned Men’s Hair Specialist.
The AMBA provide the Australian Barbering Industry a much needed and often requested benchmark of excellence and platform to showcase and be recognised for creative and business skills.
IMPORTANT DATES
OPEN FOR ENTRY 4th April ‘22 | PRODUCT ENTRY DEADLINE 6th June ‘22
GENERAL ENTRY DEADLINE 1st Aug ‘22 | FINALISTS ANNOUNCED 12 Sept ‘22
CATEGORIES
PHOTOGRAPHIC AND SUBMISSION
Australian Modern Barber of the Year
Australian Modern Barber Business of the Year
NOMINATED CATEGORIES
Special Recognition + Hall of Fame
PHOTOGRAPHIC ONLY
Best Barber Collection Junior
Best Barber Collection Classic
Best Barber Collection Freestyle
Best Barber Team Collection
CLEAN SKIN
BUSINESS CATEGORIES
Best Director/Owner of the Year
Best Customer Care
Best Men’s Educator of the Year (Individual)
Best Men’s Educator of the Year (Organisation)
Best Barbershop Design of the Year
PROFESSIONAL PRODUCT AWARDS CATEGORIES
HAIR CARE - Best Shampoo and Conditioner pair or 2 in one product
HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste
BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste
Winners Announced at the Awards Event 6th November 2022, Melbourne
All entry criteria and access to entry site via
AN EXCEPTIONAL BARBER
SIMON HARVEY
BY REX A.C. SILVER
Working out of NINETEEN SALON in Glasgow Scotland, Simon Harvey is a Barber with exceptional cutting skills and a great attitude to our craft and profession. His work grabbed my attention with its classic lines and attention to detail but mostly because of its over exaggerated attack on classic styles. I was intrigued so I reached out and I’m glad I did. Great guy, great story and an exceptional Barber.
The following story is put together off a jumble of excerpts from a lengthy zoom call during one the biggest storms in the UK, in decades.
It came as no surprise that Simon is an international artist for Layrite, that explains his blown out over-the-top Pomps and Flat Tops with the 50’s surf and Rock n Roll influences that company has built itself off so perfectly. I love the cultures within our industry and the sub-cultures of fashion that inspire them, it never stops giving…
He’s a long way from sunny beach but he’s most definitely making waves, lets meet Simon:
Your motivation to get into hairdressing is a familiar story, and one that probably gets 50% of guys into this industry…
Yeah, haha. So, I was living in London with 2 models and they took me out with this guy they worked with all day, he was the coolest guy I’d ever met, from Morocco, drove a Jeep. So confident, he was the hairdresser!! He was like this is such a cool job you should dive in.
After starting out in women’s hairdressing with 16 week introduction course with Tony & Guy Brighton, Simon quickly realised that that wasn’t going to be his calling, however, being such a rounded institution, there was an element to his early learnings with
T&G that piqued his interest and was the men’s hairdressing modules, it took a while for Simon to come back around to hair again and after 8 years as a Joiner, a chance encounter changed his life.
I don’t know what possessed me to do this, but I was out with friends and I told this girl I did hairdressing once and she must have thought I was a full blown hair stylist and she asked what I would do with her hair so I ran with it. I was saying, oh I think a pixey cut would really suit you, she had really long hair, anyway she said OK let’s do it!!
I thought what have done, I have not done one haircut in my life! I watched a couple of YouTube videos, and she came over and I actually nailed it! She loved it, I did a very reasonable job, looking back I know I could do so much better but really, still… not bad. The thing is though, I had a life changing experience doing it. It was insane, my gut said, this is you, this is what you need to do... cut hair!
I had been lost most my life trying to figure out where I belong and this was, like I said, life changing.
Simon became a qualified Barber around 8 years ago and is now 43.
Why do you love Barbering?
It’s a very OCD sort of part of the whole hair and beauty industry. It’s because it’s all about clean blends and clean shapes and you know, really nice flowing shapes
and styles from the classics. That suits me to a T!! The OCD part. I am very meticulous.
It just clicked with me. I mean, with barbering and grooming men, it’s like a set procedure, isn’t it?
I really stick to hoping it’s suitable and maintainable for the client. To me it’s important to be maintainable. I just love the classics. I love how flattering it is for the client, because hair should never be a barrier between the wearer and the people around them.
Let’s talk about educating, you have been to the US, Mexico, South Korea and Europe with Layrite…Nice! It’s been amazing, a dream obviously, New York and Japan and other places are just amazing, but I really don’t like working on a big stage.
I don’t think Barbering is a performance like that. I lot of people tell me it is, but I don’t buy it, it’s not me. I don’t like shouting. All the big hair shows, the attitude, always having to be on.
I just love the actual physical act of cutting hair, making nice shapes, and styling. I think Barber education is better suited to small intimate classes. That I love. I think video tutorials would be really interesting to try.
Words of Inspiration to pass on…
Trust your gut, it will rarely let you down if ever!
@mrsimonharvey
TITAN BARBER
BY REX A.C. SILVER
John Carmona is an American Barber on the move. I first met John in 2019 putting together my first issue as editor of barbershop, it was just a couple of comments on the fly about a tour he was doing with our dear friend Nieves Almaraz and the senior Wahl Pro Creative Team at the time. I started following him intently from that moment and have observed and witnessed the rise of a truly gifted artist.
His work now, as I mention later in this piece, is instantly recognisable as “his”, you may have heard me say this before, you will hear me say it again, I think it’s a testament to that of a great talent when you identify the creator on first sight of an image of someone’s work.
He is a Barber Shop owner, he is a Global Educator and member of the current Wahl Pro Creative Touring Team, he’s a photographer, stylist-cutter and colourist he is a ONE SHOT winner and he is… TITAN BARBER
Please tell us about yourself and your entry in the hair world.
I grew up in a small town outside of Orlando Florida. I always tell people that from pretty young age I was a jack of all trades but a master of none. I had a very short attention span and because of that had a ton of hobbies. However, I lacked the follow-through, so once I would decently be good at one thing-I would just jump to the next thing. With hair, I went to school because I found I couldn’t concentrate on anything that I didn’t enjoy. I failed out of 2 classes in college and decided to try out hair school because it always was something in
the back of my head that I thought I might enjoy. I began my career as a hairdresser and worked for John Paul Mitchell Systems. Then after 6 or so years of doing colour and long hair I decided to get my barbers license and found myself much more motivated in my career. I bought a camera to start promoting myself and several years later I’ve been fortunate enough to travel the world doing what I love to do.
You’re a passionate educator please expand on that. No matter what you aspire to do in life, I believe education is at the forefront of progress. Once you stop learning, that’s when your career starts to die. This has rung true for me because learning has always kept me engaged in my career. I want that feeling to be passed on to others who may have struggled like I have with jumping from thing to thing and not knowing where they fit in.
Can you tell us a little about your amazing shop “Barber Theory”?
My shop is in Denver Colorado. This brand is near and dear to my heart but even more, so my incredible staff and amazing business partner are the ones who really deserve the recognition. A shop is nothing without a strong team and I never would have been able to do it without them. We believe that a barbershop experience shouldn’t be limited to the “traditional” approach but should be customizable for every individual.
I love the statement “Bridging the gap between Salon and Barber Shop” on your website. Can you explain this? Education is at the forefront of our philosophy and bridging the gap between barbering and cosmetology means that cutting hair is cutting hair… and having an all-encompassing understanding of how to cut hair is way more important than just “learning how to do a haircut”.
Your work envelops many modern hairdressing and cutting techniques and classic barbering, tell us about that?
While the finished result is the goal, I think people underestimate the power of the process. Whether it be classic barbering or modern hairdressing, the important thing is to be able to recreate predictable results. My personal style stems from a very precision “Vidal Sassoon” type of hairdressing, applied on short hair. What helped me gain a better understanding of what I was doing, was realizing that things like layering, graduation, etc. do not change based on the gender or length of hair in front of you. What does sometimes change is the tool of choice. For instance, a graduated bob, and a fade are fundamentally the same thing which is a build-up of weight moving from short too long. However, the technique used to achieve both are where the difference lies.
Gaining an understanding of how to use your tools is incredibly important but gaining an understanding of hair and how it is affected by bone structure as well as technique is just as important.
For my colour work, a lot of what I do is just to enhance or compliment the haircut that I’m working on. I used to be a colourist for years and just like haircutting fundamentals never change. Some of my work you see I have done the colour on but not everyone. I have been fortunate enough to be surrounded by awesome hairdressers that either do their own colour or are willing to collaborate from time to time. I always try to make sure that I give credit where credit is due. Ultimately my passion is hair cutting and not colour, but artistic expression sometimes calls for a little extra something to bring an idea to life. cont’d from page
cont’d from page 17
Your photographic work is crisp and clean and vibrant!! You are producing work that is instantly recognisable. Do you do this yourself?
First off, thank you so much. It does mean a lot to be recognized for something that I enjoy doing so much. All my work is photographed by me unless otherwise credited. I think it’s important to always grow and find inspiration outside of your own industry.
For me I always loved taking photos from the second I bought my first camera. Through the years my style has evolved and changed based on my tastes and what I’m into. I’ve gained a ton of inspiration lately from people like Haris Nukem, Kai Boet, and Brandon Wolfel who are all professional photographers not barbers. Additionally, I’ve gained a ton of inspiration from someone who I admire and can happily call a friend Roman Solo (On Instagram as @clipperkillah)
It’s so important to feed your mind in the right ways and find opportunities to be inspired by others. The more you venture outside of your comfort zone the quicker you will grow and the more you will love your own work. Always remember there is a difference between Imitation and inspiration. Always stay true to yourself and put your own spin on things but the greatest artists in the world would be nothing without their muse.
Can you please give some inspirational words to the Barbers here who aspire to be the best they can be and the how to get the mindset right?
Always remember that comparison is the thief of joy. Telling yourself that you will never be this person or that person can be a very self-deprecating process and we are mostly all guilty of it. However, realizing that you, not being that person is your greatest weapon will retrain your mind to be your own personal best. Most great artists have gone through the experience of trying to imitate others and ultimately the thing that made them so successful in the end is that they failed every time. This led to the realization that they were unique and had so much more to offer themselves than they ever thought.
60 SECOND SPEED DATE WITH JOHN CARMONA AKA TITAN BARBER
Favourite Destination in the World: Hands down its Tokyo Japan. Everything about this country and city gives me life.
Favourite Food: It would have to be ramen every time.
Favourite Movie: Easy. Stepbrothers
Favourite Book: Red Rising
What/Who are you reading right now? Currently I’m on
The second book of the Storm Light Archives called Words of Radiance by Brandon Sanderson
What/Who are you listening to right now? A couple bands/artists that are in my rotation right now are Kublai Khan TX, Trapped Under Ice, Polyphia, and Frank Ocean
What are you watching right now (TV)? Just finished up Archive 81, Demon Slayer, and Ted Lasso to name a few
“Always remember that comparison is the thief of joy.”
LOS CUT IT!
BY REX A.C. SILVER
Carlos Estrella is a huge Barber Influencer in the United States with close to 250k followers on his Insta. He also has is eyes on the rest of the world. He hails from Chicago and is a L3LEL3 shareholder, ambassador, and presenter. He is a global educator for BaByliss and is now also branching out with his own education platform. He is flamboyant and his work is LOUD! He designs, barbers, colours, and photographs his creations himself.
When you see his amazing art and ask, “who did that?”
THE TRUTH IS…….LOS CUT IT!
Please tell us about yourself, your entry in the hair world, where and when it all started, your early influences and mentors.
I am a 23-year hair veteran, someone who’s never worked a “real job“ in his life or has ever been interviewed for a 9-5pm. Everything I am and what I do all came from a pair of clippers and following my vision to become a hair artist like I am today.
My early influences came from anyone and everyone I’ve had a chance to learn from. By the time I turned 18 I worked at Mr Official Cuts Barbershop “Official Cuts” and there I was able to grow my character and learn so much about building a strong foundation so when you make it to the top you don’t crumble fast.
Please tell us about L3vel3, your involvement with them and the ethos of the brand
L3vel3 is what happens when talent meets trust! Being able to work with L3vel3 has been one of the best experiences, being able to levitate the industry in hair products. After years of working together, we have been able to develop such a great workflow relationship.
“You’re only one haircut, one colour and one video away from the entire world knowing you.”
L3evel3 has exploded onto the world stage and has instantly merged high level hairdressing skills and barbering together with its incredible imagery in the marketing of the range, from the likes of yourself, Robert Braid and Abass Ahmadifard to name just 2 other ambassadors. This is such a bold move and one that has been embraced by L3vel3 fans as users of the product have jumped straight on board with the colouring of hair and the precise lines in the architecture of the haircuts and beard work you guys promote.
I think it’s safe to say that like most influential athletes or superstars, the public seem to support or purchase any sponsored products they promote, but I think it’s also important for us to believe in what we promote so the combination of both will lead to a successful outcome.
“Focus on being the best version of you because being you is the biggest superpower you have.”
You seem just as at home with women’s cuts as you do with men’s, especially with the use of colour. Can you tell us about the added dimension to your art, hair colour gives you, and how colouring hair inspires such intricate detailed creations in some of your latest work.
So, after mastering barbering for so long, I decided to finally get licensed, but instead of going to barber school I wanted to test my skills out and attend cosmetology (hairdressing) school, where I could expand my knowledge in hair.
Grateful that I got to learn both, I wanted to work with woman who only wore short hair simply because to me, it will get the attention of the male audience quicker than a male would.
It was the sex appeal for me, it would be easier to draw a crowd cutting up a woman, giving her some type of art design rather than to just cut a guy.
It was a way for me to stand out from everyone else.
When did you get behind the camera, and how has that influenced and contributed to the evolvement of your art?
I got behind a camera almost 3 years ago simply because I started realizing that social media was a way to truly promote my work and promote it with quality. So, I decided to invest in myself by hiring a few professional photographers. The thing about professional photographers, is that they mainly focus on the entire photo, unlike us, who’s eyes focus on strictly the haircut & hairstyles.
So just like anything else, I master anything I touch. I went on YouTube and started studying photography and photo editing for the next three years, eventually capturing most of my work, but most importantly it allowed me to know what to look for when I hired help.
You’re a passionate educator, please tell us about the joy you get from sharing your knowledge.
I love educating! I didn’t know that until had to do it for the first time. To me life is all about impactful experiences. How things and ideas make you feel when your light lights up in your head, that is a memorable experience. Watching others educate from all platforms, not just in hair has allowed me for so much growth. I know what I’m doing and what I’m currently doing with it, so it’s an indescribable feeling when you’re able to share that knowledge with others who can do so much more with it.
I work with BaByliss Pro; an amazing company to work for, their educational training seminars are some of the best when it comes to Barbering, at the same time allowing us to be ourselves is what make this team one of the greatest forces out.
My online Academy was created during the Covid pandemic. It was a simple way to stay connected with my audience, make an income and it allowed me to continue educating all while maintaining my distance and following protocol.
My 2022 Double Impact tour will take place this summer, this will be my first ever tour in 23 years in the industry. I think I’m finally ready to share with the world how it’s done! The Los Cut It way. I’ll be sharing this tour with my great friend @PapiBlendz from Miami who shares the same visions
Do you have any words of inspiration you would like to share with our Australian Barbers?
Yes. Any one of you have the power to take the lead in this industry. You’re only one haircut, one colour and one video away from the entire world knowing you. Focus on being the best version of you because being you is the biggest superpower you have.
60 SECOND SPEED DATE WITH CARLOS ESTRELLA
Favourite Destination in the World: Hawaii
Favourite Food: Sushi
Favourite Movie: Limitless
Favourite Book? Rich Dad Poor Dad
What are you reading right now? Rich Dad Poor Dad lol!! Who are you listening to right now? Everyone and anyone who shares knowledge, Gary Vee, Joe Rogan, Nell Boys Elon musk
What are you watching right now? Power, Billions, OZARK
@los_cut_it @lv3pro @lv3australia
Fraser Forsey
WITH REX A. C. SILVER AUSTRALIAN CORRESPONDENT 2022
Life throws us a few perplexities now and then, like how can this guy have just turned 30 when it seems he’s been around for so long. Simple, he has been around for ages!
He started barbering at 13 and was qualified by the time most of us are still in school. Already a 17-year career veteran, this guy is just getting going. He owned an inner-city salon in his early 20’s and has carved himself a niche as one of Australia’s most sort after educators in the Barber and Men’s Hairdressing sector.
While most of us were navigating our businesses, lives, and families through Covid these last 2 years, this guy was navigating himself around the country juggling flights and entry conditions to different cities, towns, and states to deliver educational presentations to over 150 salons.
His hard work has earned him Winner of the coveted 2021 Australian Modern Barber Awards Best Educator of The Year, he is Tommy Guns national inhouse educator, founder of Barber Education Australia and a Director of the newly launched Barber Temple. We are going to follow him over the next 3 issues, but I will admit now, it’s going to be hard work keeping up with Fraser Forsey
Let’s start with when you started barbering and why?
I am one of 9 kids (7 boys and 2 girls), so by the time I got to high school the teachers were already not so fond of me or my surname! I really struggled through grade 8 with becoming a teenager and I always felt so out of place. At this time, it was my dream to become a doctor, but I soon realised the sight of blood or wounds made me feel sick, so I knew this wasn’t the ideal career path for me. It was about 4 days before grade 8 finished that I was expelled and ask to find another school to go to.
At this point I was so over school, so I reached out to my Barber at the time, Rory Marheine, who owned one of the most popular Barbershops in Redcliffe called “The Barbers Den”. I always thought Rory was so cool being covered in tattoos and he did amazing haircuts, so I figured this was my ‘out’ from school. I begged and pestered Rory for an apprenticeship. He finally gave me an opportunity, and 3 months later I was on the floor cutting
and absolutely loved every moment of it. I was the first at the shop cleaning and setting up all the senior barbers’ stations and the last to leave with Rory at night. It was my life, and I was obsessed. I qualified after 2 years at the age of 16 and Rory pushed me to get my hairdressing qualification. I then worked and was trained by some amazing hairdressers, but my main inspiration was Emma who taught me a huge amount about women’s hair.
I qualified cert 3 in Hairdressing at the age of 17 and was then approached by Culture Kings Brisbane to kick off their Barbershop. I was the first Barber employed with Culture Kings. Culture Kings barbershop grew to be one of the most sought-after barbershops. It was an incredible experience, and I had the opportunity to work in a unique environment with huge exposure, cutting celebrities hair and working with a great team from the ground up. I became the National Barber Manager of Culture Kings at 19, running their 6 shops with about 70 barbers working within them. After 4.5 years I realised my dream of opening my very own barbershop.
In 2013, at the age of 21, I opened Fraser’s Barbershop on the corner of Albert and Mary Street in Brisbane City with my business partner and brother-in-law, Grayson. 2013 and 2014 were massive years of growth for the business. At Fraser’s we prided ourselves on appointment-based services and focused on delivering a great experience.
It was incredible to be able to realise my dream at such a young age, and I’m so thankful to Rory, and the owners of Culture Kings, Tah-nee and Simon who shared their amazing knowledge which I drew upon to reach that position. Back then, In the barbering world social media was only just starting to become a thing so there wasn’t much awareness or profile around some of the big names in the industry. Locally, Steve Purcell, Owner and Founder of Uppercut was a good friend and inspiration for me with his very busy and popular shop, Barebones.
Also, the Barbers I worked with over the years all had a positive impact of inspiration and motivation for me. Too many to name here, but they know who they are!
You started educating early, tell us about that.
I was approached by a college in Woolloongabba in 2014. The student coordinator came into my shop and asked me “Do you ever do guest education workshops?” My reply was “What’s that??!!”.
It really wasn’t something I had ever considered before, but after looking into it I figured it might be a good opportunity so that was the birth of what was to become Barber Education Australia. My very first workshop had 35 attendees, and I was blown away. Over the years following I worked with TAFE Qld, salons, and barbershops all over the country to deliver education. It was an incredible opportunity to share my knowledge and experience with some amazing people and give back to the industry I love.
Watching your career progress over the years you really have carved your own niche in the education sector. Can you tell us more about that.
I sometimes must pinch myself. I’m aware of how lucky I’ve been to work with some amazing people, but that’s also come off the back of 17 years of hard work and dedication! It’s in my blood, I’m still excited and I’m still hungry and I’ve always tried to remain humble and open to new ideas, new products, and new opportunities. I’ve been so fortunate to have so many opportunities as an educator and barber.
Working with the Tommy Gun’s crew has been incredible, and the whole team now feels like part of my family. Managing the education for a network of that size and balancing this with my other education commitments has been a challenge, but my view is when you love it, it doesn’t feel like hard work. Brands like Delorenzo, The Bearded Chap, Norris, Andis, Modern Pirate and more have also provided me with some amazing partnerships and connections. I’ve travelled around Australia and the world doing what I love!
You must have honed your format well; you just took out Educator of the Year at the inaugural 2021 AMBA. How was that for you?
I was blown away to be honest. I never expected it, and it’s not something that was even on my radar. To be competing against some incredible educators and academies around the country was enough for me, but to win was just incredible! It really did feel like the stars had aligned, particularly as it coincided with the launch of Barber Temple. To win that award right before opening one of Australia’s largest Education Academies is a moment in my life I will never forget, it was a pinnacle!
Can you tell us more about Barber Temple.
For years I’ve dreamt of a space that would be a true destination for Barbers and reflect the amazing industry I’ve been lucky enough to be a part of. For too long, Barbering has taken a back seat to hairdressing, whether in education, product supply or just industry connections and career pathways.
Again, the stars aligned and with our amazing partners we had the opportunity to make the dream a reality! It’s genuinely a destination for Barbers. We have some incredible educators on board, a full barber academy, a supply shop with the biggest range of tools and equipment… and an event space we can use to have some fun and express our creativity.
I’ve also been blown away by the support from our suppliers like Wahl, iCandy, Andis, Uppercut and more. They’ve gone above and beyond to help us make the supply space in particular, a reality, and I hope the results speak for themselves! It’s been the biggest challenge of my life but also the most rewarding thing I’ve been a part of, and I can’t wait to share it with everyone!
60 SECOND SPEED DATE WITH FRASER FORSEY
Favourite Food: Love a good steak or authentic Italian
Favourite Movie: One of my favourites as too many to choose from The Pursuit of Happiness
Favourite destination: New York was incredible
What are you reading right now? An oldy but a goldy Barefoot Investor
What are you listening to? My son watching Fortnite on YouTube lol
What are you watching? Just finished OZARK on Netflix…. amazing
@barbereducationbyfraser @barbertempleaus
Upcoming Education and events at Barber Temple include:Fades & Shades Workshop 22nd March (men’s colour and fade workshop)
Mark Rabone Shape & Structure Workshop 14th March
UPPERCUT look and learn Education Event March
Melbourne Barber SHOWCASE in Melbourne CBD ApriL
3 WAYS TO SKIN A CAT!
AWARD WINNERS SHARE THEIR TECHNIQUES AND APPROACH TO ENTERING COMPETITIONS.
Submitting photographic collections can be daunting; where to start and what to do?
We ask 3 winners of our 2021 Australian Modern Barber Awards Leigh Winsor, Johnny Georgiou and Eoin McCarthy the same questions and get 3 different approaches to attack this very task. Along the way we get invaluable insights into how they each achieve realising their creative visions from their imaginations to a finished product ready for print and submission.
Leigh Winsor, Winner of Australian Modern Barber of the Year and Best Men’s Collection “Classic” takes us through his method from a solo artist perspective.
Johnny Georgiou, Winner of the AMBA Best Men’s Collection “Freestyle” takes us through his method from an artist’s, stylist’s, and photographer’s perspective.
Eoin McCarthy, Winner of the AMBA Special Recognition Award and team member Winner of the AMBA Best Barber Team Collection takes us through his method and that also of a team members perspective.
WALK US THROUGH THE STEPS YOU USE TO ENTER A COMP
LEIGH: I find that concept inspiration comes to me in many ways. My 2021 collection ‘The New Normal’ was a concept idea first, inspired by and designed around the shift in haircuts and colours I was seeing firsthand as we emerged from our lengthy lockdowns here in Melbourne. My other 2021 collection ‘The Upside Down’ was a creative editing decision. I had a bunch of cool, strong silhouette haircuts, almost ‘Other Worldly’. I wanted the edit to compliment that, so I sent my inspirations to the photographer. He showed me the proof copies and it immediately reminded me of the popular TV show ‘Stranger Things’. This collection went on to win me the AMBA Modern Barber of the Year award that year. I’ve never been great at ‘following’ the rules so a lot of my concepts can be a little abstract. Whether they hit the mark or not, I’m always proud of them.
JOHNNY: I always look at the category first before deciding anything from a shoot perspective. Men’s categories traditionally tend to be a little more open with regards to what you can and can’t do. AMBA moved to separate into Classic and Freestyle which was great from a styling point of view. Once I get the category, I look at what’s happening in hair fashion currently and what clothing fashion has been set by fashion designers for the upand-coming season. Using both it’s easy to predict where hair will go and create a collection from there. I will choose my looks and start with about 15 to 20, I find photos of similar styles or hand draw them then lay them out and start to look at what “theme” is the most prominent in my styles.
Leigh Winsor
Eoin McCarthy
Johnny Georgiou
From there I will narrow down my looks and refine my theme which allows me to then look at styling for the clothes. The hardest part of this shoot was sourcing a real Vietnam War parachute for the background.
EOIN: When preparing for a specific competition we most definitely use the brief to see how far we can push our limitations. There is a different process used depending on whether the competition is photographic or live, however they both have similarities in structure. I find our best work stems first from an idea, a concept or vision that comes to us at random times of inspiration. For example, my “Unity in Diversity” collection was an idea of mine prior to matching it to a competition’s criteria. Once the concept is in place, we can then start to brainstorm looks & models that fit our criteria. This is how the process starts. This year & 2021 I didn’t enter any of the individual competitions as I didn’t have a strong enough concept in which I wanted to invest in. We do find competitions as a good deadline for your creative ventures also. It’s good to set parameters & a specific time & date to aim for. Otherwise, you could spend your whole career with endless ideas stored in your head.
WHAT SORT OF PREPARATION DO YOU HAVE TO DO FOR THE STYLING AND MODELS?
LEIGH: I find it best to get all the models’ measurements and have them handy for the stylist. A prior fitting is ideal for each model so you really know you can nail the look on the day. It’s always nice to try other options too. On the actual shoot day, time is money! So, it pays to have minimal fuss time when it comes things like styling.
JOHHNY: Styling for the shoot is decided when the theme is. I tend to choose my vibe then go shopping for clothes. A lot of the clothes are my own as I have styled men’s shoots for 10 years now so my wardrobe is a bit insane as far as variety goes. I know the boys’ sizes as I use quite a few of them regularly and will always buy free fitting clothing. Fittings don’t normally occur as men’s clothing as a bit easier to deal with than woman’s and makeup doesn’t really need trialling. It’s important to have a team that work with you on the day that know what they are doing
EOIN: This depends a lot on your budget for the shoot. We’ve done most of our shoots on a very limited budget therefore we have taken all the styling into our own hands thus far. Once we have matched & sourced our models to the concept of our shoot, we then invite them into the studio for a free pre-shoot haircut a few weeks out to discuss the vision & idea of the shoot. This gives us an understanding of them as a person & gives us feeling of their hair prior to shoot day. This leaves nothing to chance. In terms of lighting, we leave that to the professionals. Our go-to photographer has been Sean Higgins (@shotography). He’s the genius behind all the lighting design in our shoots.
DO YOU DO ALL OF THE HAIR ON THE DAY OF THE SHOOT?
LEIGH: I like to use hair colour in my collections and competition work, so I make sure that’s done in advance. Usually, a few days prior depending on vibrancy and regrowth. I do this because it’s so time consuming! If I leave this to the day, it will make for a very rushed and restricted experience. A lot of the cutting and styling is done on the day, especially geometric looks or looks with sharp finishes. I tend to find these looks best on camera immediately after cutting.
JOHHNY: The only hair that happens on the day is styling, all cuts and colours are done prior to the day to eliminate any unforeseen disasters and reduce shoot times. There’s nothing worse than cutting on the day and ending up with hair on the models faces that I then must edit out afterwards. That has happened to me with other stylists shoots so it has become a general rule.
EOIN: Sometimes yes, sometimes no. Depending on the haircut we’re executing, how many models we must shoot & how much time we have with our photographer, we will do the hair either the day before or on the day. When working as a team, we do the hair on the day & rotate our time with the photographer to keep things efficient.
“Having limited time can sometimes push you to do your best work. Too much time can be a curse as it leads to overthinking. “
DO YOU SHOOT ALL MODELS AT ONCE OR IN SEPERATE SESSIONS?
LEIGH: I like to shoot my models in volume. I find I work quite well under pressure. In the past I have worked on shoots and only done 1-2 looks for the whole day and I feel like I have so much more to give. In my 2021 competition season I shot 13 models over 2 days, that really emptied the tank!
JOHHNY: The day I shot this collection I also shot 2 others. There was a total of 6 models with 10 different hair looks on that day. Originally there was going to be 8 models but 1 pulled out at the last minute and another was going to cancel but I convinced him to come in the next day for his 1 look. Working this way is a bit crazy but men’s hair is so much easier so you can get through more looks in one day than women collections.
EOIN: Historically I’ve broken my personal shoots up over several sessions not to overwhelm myself, but we have also done everything on one day. Both works well, when organised well.
PLEASE SHARE SOME ADVICE AND TIPS TO ENCOURAGE AND INSPIRE OTHERS TO UNLEASH THEIR CREATIVE TALENTS AND ENTER SOME COMPS.
LEIGH: Live Competitions and Photographic Competitions have always been an anchor point for me in hair. Whenever I feel bit uninspired by the industry, I think back to what I’ve always enjoyed all along and its competition work. It’s a way for me to get all the creative ideas out of my head and into a tangible form. It’s almost like wiping the slate clean for the year, making way for new ideas to flow through. This acts as a great remedy if you are feeling like the day to day is becoming a little mundane. There’s really nothing to fear when jumping into competitions. The way I get around this is to think of it as a direct representation of where your art, skill, ideas, and concepts are at right now. Some people will love it and some people not so much and if they like it enough you might just win an award. It’s all subjective in the end anyway. Let it be a marker in time or a gauge of where you are at, to where you might want to be. This will keep you motivated and inspired to push and reach new heights. All you must do then is reverse engineer the process of attaining the new information you need. Finding great mentors will help tremendously with this. Photoshoots and competition wins are a great look for you too. It shows you are active in the industry and have a keen sense for development. This is extremely handy when looking to work with brands and magazines as you have high quality work that represents you, this has worked wonders for me over the years!
JOHNNY: Shooting doesn’t have to be an epic ordeal if you are prepared. I have some simple steps for shooting that serve me well.
- Choose your category and stick to it
- Do your research, look at upcoming fashion, you don’t want your collection to look dated when it gets released
- Choose your looks and practice them well before shoot day
- Choose your models based on your looks not the other way around
- Pick your team well, they really make a difference. You need 3 key people, your clothing stylist, your makeup artist, and your hair assistant.
- Choose a photographer that you are comfortable with, they will make or break your shoot and should direct the day for you to allow you to do your job, which is hair!!
I generally have one simple rule though: Don’t shoot to win, shoot to grow, and if it’s not fun…. don’t bother.
EOIN: Entering hair competitions is one of the best things you can do as a hairstylist. It is a way of pushing what you believe to be your creative limitations & documenting your best work. It teaches you a hell of a lot & you will gain respect for a whole different side of the industry.
To even enter an award, you will learn a completely different set of skills in which will add to your overall development as a human, not only as a barber or hairstylist. In terms of dealing with the fear of it. What’s the worst that can happen? You’ll never know until you try & if you need some help, be sure to reach out for some advice! We’re always a message away… @area_academy
Luigi and Sons Barbershop
BY LINO D’ADDERIO
My journey started in this incredible industry of ours officially in 1989 under my mentor, and the man who inspired me - Luigi D’Adderio - my father.
I started my apprenticeship at a time when it was all about women’s hairdressing. We only spent about 10% of our time at college on men’s cutting. Everything else was long hair cutting, colouring, and perming ladies hair. My brother Joey and I did our apprenticeships together under our dad Luigi, an incredible barber trained in old-school skills that he had mastered in Italy.
He taught us everything there was to know about barbering, and I honestly can’t thank him enough… Dad had many barbershops on the Gold Coast over the years, and he had the reputation as one of Australia’s best barbers for sure!
He won countless Queensland and Australian Barbering Championships throughout the 70’s and 80’s, and those comps were hectic!
All scissors, razor, and a blow driers, not a set of clippers in sight! You had to be so skilled to do well, and Luigi was. We followed in his footsteps and have won many Queensland competitions over the years especially in the 90’s and 2000’s.
Fast forward some years (maybe too many to giveaway ha ha) and I have been running the Luigi and Sons Barbershops since Luigi retired and my brother went into a fantastic new venture with his wife which I’m very proud of them doing.
I have always been super passionate about our businesses and the legacy dad gave us and the legacy I hope to leave to the awesome barbers I’ve had the pleasure of working alongside over the years, and hopefully the industry too.
The success we have enjoyed from our hard work has afforded me to venture into photographic competitions which has been incredible. I entered the American Crew Face Off (now All-Star Challenge) and made the Top 20 in Australia a few years running, as did some of our team. At that point I was recommended to try out for the American Crew Allstar Team and I made it!
To this day it is still one of the most incredible journeys I could ever have been on - what an amazing ride. One of the highlights was working alongside my
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Aussie All-stars and a small Global Team prepping hair for American Crew Show at Revlon Style Masters 2016 in Paris alongside some of the greats in our industry and headed up by David Racuglia, founder of American Crew.
This particular year our team presented the ELVIS Campaign and the hair, culture, music and especially the grooming of that time. We always do shows showcasing Sport, Classic and a Collection.
I am finally allowed to share this as the Official Trailer has just come out. I was asked to put a team of barbers together for the soon to be released ELVIS by Baz Luhrmann. We did the hair for all the extras and some of the stars too. What an incredible experience and one to hold tight to, forever.
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An absolute highlight in my life and that of my team too, who couldn’t wait to go for it - an iconic movie about ‘The King of Rock n Roll’. We have also worked on 13 Lives, the new film that was filmed in Australia by Ron Howard. Both were very different but very cool.
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ABOUT OUR SHOPS
Our barbershops started way back in 1961 by my father Luigi. I wasn’t even a twinkle in his eye yet as he was only 21 when he migrated from Italy to Australia and started what was known as Luigi’s Men’s Hairstylist.
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It has evolved into 3 smooth looking barbershops. Our fit outs are nice and masculine with lots of black timber, steel, concrete, and copper… they are the very current and hold their own amongst the bestlooking shops in our industry and there are a lot of good-looking shops!!!
We also have on display, and clients use them for waiting chairs, Luigi’s original barber chairs from when he started. They’ll be in my bar one day when I hang up the scissors…
We have an amazing culture where the focus is all about our clients and our team… they’re all very special humans and we love looking after them and spoiling them and making them feel amazing with the best haircuts every time. We specialise in all men’s grooming from long hair to short fades to shaves to colour. From young to not so young. We are family oriented and that’s exactly how we like it!
DIGGING A BIT DEEPER
With 34 years in the industry, we have had the pleasure of some great successes. As we mentioned earlier, many floor competitions and photographic competitions, myself and my team have worked hard but also have had some great wins.
I have had a handful of my team make the Top 20 on many occasions. We have had a National and Global Winner in the All-Star Challenge.
I too, had success in this competition which has given me approx. 14 Years as an American Crew International All-Star Educator and I’ve been blessed to travel the world educating and inspiring and sharing my craft. I hold my American Crew family as super important to me and love the opportunity I have been given and the skills I have learnt as an AllStar. I always say that it put ‘Method to the Madness’ that is barbering and sharing this is pretty special.
I have recently joined the Barber Temple Education Team as an American Crew All-Star along with my American Crew Queensland team-mate Mark Rabone. This is a super exciting opportunity that we are looking forward to and working alongside Fraser Forsey, Steve Purcell, Tim Hutton, Clipper Kayne, and a fantastic team of barbers who are too many to name, we are there sharing our skills to other barbers and the better we all are the better our industry will be…
THE TEAM
They are our business! I honestly give them every ounce of myself in whatever capacity they need. If our team are skilled, if they are rested, if they are happy, then their work is exceptional and our clients are super happy and therefore, so is the business!
We all learn from each other every day. No one is too proud or too good; if you have a question or feel the need to grow then we are all there for one another and I am 100% there for them. I’m still learning everyday too.
Gallery wrapping you lose around side and back
Lino D’Adderio
Luigi D’Adderio Father & Son
We love a good a time, so it doesn’t take much to get something fun happening and after the last few years we’ve all had, there’s plenty more good times coming!
PRODUCTS ANDS TOOLS WE LOVE
As an American Crew All-Star, I have a huge connection to and affiliation with American Crew, it is my go-to brand. I know the products inside out and know exactly when and how to use them. When we did the ELVIS gig for Baz Luhrmann - American Crew was in our hands 95% of the time.
In our barbershops we also recommend and use Uppercut, Layrite, Reuzel, Mr Muk, Nak, King Brown, Bearded Chap, Milkman and Slick Gorilla. They’re all excellent products too and our clients have all got they’re favourites.
I am also the founder of my own brand KING LOUIS IX; it’s a Styling/ Finishing Tool and is available in store and we also wholesale to barbershops and salons around Australia. It’s a Styling Rake like no other. It’s a bespoke styling tool made from stainless steel and finishes hair off perfectly. My entire global American Crew team have one in their kit, and we are getting interest from around the globe so I’m a bit excited for what’s around the corner for King Louis IX.
The story behind the brand is really cool, maybe a story for another time. We are about to launch 2 new Styling Tools which is really exciting as well, one for hair and one for beard. I say to clients the King Louis does what your hands want to do!
We draw our creative inspiration from all round the globe and every style of barber, that’s the beautiful thing about our industry, we’re all so very different yet all the same!
WHAT SETS US APART
The biggest thing that sets us apart from our everexpanding industry is we genuinely have and ooze authenticity, depth, integrity and have the skills to back it up.
We were barbers before barbering was cool. We are blessed to have been brought up as barbers. Dad started his apprenticeship aged 9 back in Italy and we have this amazing shot in all my shops of dad aged 10 with his best mate with their barber coats learning the craft… it’s as authentic as it gets.
As kids we would be there sweeping up, helping dads team, doing whatever was needed to be done
for our father and his business and now I do it for mine!
My team love all types of men’s cutting, we specialise in it all. We have clients booking in for shaves and cuts for their special day, we give our clients kids their first haircuts and we even look after our VIP’s when they’re not well enough to come in. It’s what we do, isn’t it!!!!
We have a beer fridge in all shops and offer all the usual refreshments but we also have a Cocktail Trolley in each shop where a client can select a something a little more refined.
FUTURE ASPIRATIONS
I have 3 fantastic barbershops which I’m very proud of. We have an amazing team of 15, of which, 4 are apprentices working their way through and I am really proud of them all. Our clients are extraordinary, and I feel we are all really fortunate. For me I still very much love my craft, its truly not work, so I’ve got ‘plenty in the tank.’ I would love to get my team another movie to work on, that was epic! My team love doing photo shoots so that’s definitely coming up in 2022.
Way more education - that’s my way of giving back - I honestly love it!
For the barbershops it’s me doing my dad proud and touch wood, I have to this day! He is humble, skilled, kind and giving; and that’s how I roll too, which is why some of our team have been with me nearly 20 years and others only a few months but I give them all the respect they deserve, and Lisa and I are blessed we get it back from them too. I love it that we have clients that expect the best from their barbers and that’s why they come to us…
Something that I live by and hold true about our industry - Always do amazing work, be nice to people and hold your head high, treat people how you’d like to be treated… and it will all take care of itself!
It’s pretty simple really!
Who: Lino and Lisa D’Adderio
What: Luigi and Sons Barbershop
Where: Shop 4, 58 Brooke Ave, Chirn Park, Southport
Shop 5, Crestwood Plaza Shopping Centre, 458 Olsen Ave, Molendinar
Shop 39, Southport Park Shopping Centre, Cnr Benowa and Ferry Rds, Southport
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LANGANIS
Simone Presta & Michael Langanis
173 BOUNDARY STREET, WEST END, QLD 4101 10/110 MACQUARIE STREET, TENERIFFE, QLD 4101 9/243 EDWARD STREET, BRISBANE CITY, QLD 4000
Now a trailblazer in the styling business, MICHAEL LANGANIS, originally from Adelaide, moved to Brisbane in 2004. Whilst in his early teens he left on a family holiday to Europe for three months and after experiencing a family friends hair salon in Italy, Michael’s artistic nature came to life with his love of styling and music fusing into a unique profession which allowed him to master his own future without the confines of school.
Upon Michael’s return he promptly dropped out of school whilst in grade 9 in pursuit of hairdressing and his new formed yet strongly sought-after passion. After returning to Brisbane, Michael scored work in a salon in Mount Gravatt called Truc Lee Hair Design which allowed him to leave school and pursue his ideal creative future.
A short six months later, Michael was working in award-winning Brisbane City salon, Vogue Nationale, which broke him into more advanced hair styling methods and encouraged his venture working with prestigious, industry-leading institutions like Sydney Fashion Week, Sydney Hair Expo, and an abundance of hair and fashion shows at an elite level.
This is a kid who’s still very young yet hustling to be the best –cutting his friends hair for free after work to build his skills. This prompted Michael to shift his focus to barbery – a business model which would offer unique services tailored to each client and with
a price tag substantially less than an upmarket hairdresser. After all, it’s a faultless concept, where mates of mates come in for cuts. Michael gained some experience working in a barbershop while also keeping his styling hustle from home on the side, and once he got busy enough, he went full time all himself from home.
In 2014, at only 17 and as an apprentice, Michael opened his first barbery in Brisbane’s Sunnybank called Langanis Cuts. The end goal though, was to make it to West End. In 2016 he accomplished his goal he had been passionately working towards and he opened the first ever Langanis Barber. What started as a three-person operation – Michael, his sister and an apprentice – Langanis now employs over 30 staff brand-wide.
THE STORES AND THE BRAND
Store openings: West End – 2016, Teneriffe – 2019, City – 2020. The brand name is a representation of Michael and everything his work stands for, which is why it is his family name, ‘Langanis’.
The stunningly unconventional Langanis studios exceed traditional expectations of a barbershop, featuring avant-garde spaces teaming with edgy neon lighting, unparalleled urban décor and a lively and memorable atmosphere. Not only is it an energetic and inviting place that is inviting for passers-by, it also features important
elements for financial success as well as aesthetic planning which is immersed in meaning. The unkind dimensions of Langanis required a compartmentalisation that would promote the entrance and front café as appealing for pedestrians in a busy thoroughfare; a central abdomen that features enough client chairs for styling; and functional washing and styling zones towards to the rear. The precision and sharp angular characteristics of scissors are formed for each space’s unique geometry which is further fortified with vibrant lighting that pours onto industrial exposed brick walls, signifying the ever-evolving world of fashion.
The culture of the brand is inclusive, energetic, stylish and creative. Langanis innovates and is consistent, but always evolved. There are no limitations for Langanis, from the studios to the product range, clothing and more. You can expect revolutionary style which boasts a uniqueness that is amplified by the confidence our clients carry our brand with.
As for each studio, they have all been expertly customised to appeal to the unique nuances of the demographics in those inner-city pockets, including staff and scenery. West End is proudly alternative with outstanding hipster/ psychedelic vibes; the city is ultra-modern and ideal for the urban clientele; and Teneriffe features a more luxurious ambience. No matter which location you choose, Langanis always offers a welcoming and immersive experience.
DIGGING A LITTLE DEEPER
Langanis is proud to cater to a huge scope of clients - some even visit the studios twice a week for styling. They really welcome everyone from influencers to creatives, entrepreneurs, doctors, lawyers, artists and creatives in the music industry, fashion and more and love their clients as much as they love them. Langanis are proud to have styled so many repeat customers consistently for years now and it’s pretty epic to see the creative fusion twist and change as fashion and trends emerge being able evolve with that as a brand, which is certainly invaluable.
Langanis are proud of their loyal LGBT community, especially in West End. Store manager, Massimo Faccioli, has spearheaded fashion shows in tribute of Langanis support to the community and is always rolling out awesome alternative trends there and in the city. In terms of sponsorship, they have sponsored international staff from overseas for years to join the group in managing stores, styling, and so on. In fact, Langanis now co-owner SIMONE PRESTA was initially on a working holiday visa when he started as a barista. Award-winning team member, Lotus Mouginous originally from Nimbin, started at the age of 13 and is now managing the newest location in the CBD after just recently turning 18!
The design of the Langanis Brisbane City studio is currently shortlisted as a finalist in the Interior Design for Excellence Awards (IDEA). The outcome will be confirmed in the coming weeks. Langanis have partnered with Red Bull, Jameson, Teeth Too Fresh as well as a variety of local artists, musicians and top male models and influencers to name a few. In addition, they have sponsored and hosted charity events including; World’s Greatest Shave, Men’s Mental Health Awareness and the Leukaemia foundation. They are also proud to support World Vision since the opening of West End sponsoring children overseas.
THE ENGINE ROOM
Langanis Barber employs over 30 staff in house and has an outside team working very closely on a constant basis including videographers, photographers and marketing creatives. Langanis dedicates an extensive amount of time to in house training to uphold the highest standard of quality in their barbers. There is an in-depth training program with yearly curriculums set out and tailored from the first years to the premier stylists. This is an absolute priority being crucial to upholding the level of skill and keeping ahead with the fast paced and innovate industry.
PRODUCTS AND TOOLS
Langanis’ also have their own range of Premium Men’s Hair products. Hair wax which offers salon-fresh styles at home, for clients who want to keep their new styles as sleek as possible until their next visit. Granite - created for a strong and gritty textured finish. Sandstone - built to give hair an effortless, and volumed finish; extremely valuable and easy to use. The Langanis Hair product line is currently stocked in the Unites States, United Arab Emirates, New Zealand and Australia.
WHAT SETS LANGANIS APART
Langanis is known for its well-known “Langanis Cut” which is recognised as their signature look. It’s a textured choppy cut ultising advanced scissor work either wearing the fringe up or down with hair hanging over the sides of the undercut coming into a heavier natural crown at the back to create an effortless and chilled look. Keep an eye out, you’ll spot it around.
WHAT’S NEXT FOR LANGANIS
The original salon, starting it all - West End studio is currently undergoing a $150,000 refurbishment which will transform the space and align it more accurately with the brand and existing stores whilst maintaining its originality and representing the best elements of the quirky superb. A fourth Langanis is also in the works with the exact location yet to be confirmed, however, it will be in one of South East Queensland’s bustling metropolitan locales. There are also plans for a clothing line which is launching sometime this year.
@langanisbarber_studio
TO THE LETTER OF THE LAURE
WITH REX.A.C.SILVER
Laure Faddoul knew at an early age it was always going to be hair. School didn’t tick all the boxes for her and at 15, as soon as she could leave school, a career in hair began and there was no looking back. Now leasing space in a ćhic Melbourne salon, Laure has built herself an enormous following of clients and a massive Insta audience just shy of 30k.
Her work is super clean and on point, her customer service is good ol’ fashioned and her approach to business as a solo operator leasing space in an established salon is super successful for her. She will soon be offering education in order to assist others in the industry to grow.
Let’s start at the beginning, tell us about your hair journey… So, I literally always knew I was going to do hair, I naturally had a knack for it and would spend my recess and lunch breaks in primary school doing girls hair. I found it so much fun. Once I was able to leave school, I began my apprenticeship and luckily ended up with a boss who threw me right in the deep end, which challenged me and taught me to trust myself. Due to a shoulder injury I eventually had to quit hairdressing, and for a year I worked in an office and hated every second of it. I missed hair. Thankfully this was around the time barbershops were becoming more mainstream and my brother who is also a barber, helped me get my foot in the door. This was a way for me to keep doing hair without having to lift my shoulders the way I did with long hair. Entering the barbering world was a game changer for me, I felt like I found my place in the industry. It hasn’t been easy, but I really do think we have the most fun job in the world. We cut, we banter, we create looks. We give people confidence and that’s what I love most about it.
Barbering presents such a procedural approach to the craft of hairdressing; your work is so precise and clean and the attention to detail is remarkable. Can you tell us more about this?
It was never a conscious decision to make attention to detail my point of difference, it just naturally happened because I’m such a harsh critic when it
comes to my own work. As all barbers would know, to be a profitable employee you need to be doing 3 fades an hour. So, my bosses would often tell me to go faster but I didn’t listen to be honest (sorry if any are reading this.) I never cared about being the fastest, I cared about the client being happy with the finished result. The thought of someone not liking what I’d done would keep me up at night, literally. So, I took my time, knowing I’d be better for it, rather than taking shortcuts and developing bad habits.
How has this transferred to the ‘service’ you offer your guests? Firstly, I start every appointment with a chat, I ask questions, which in my first couple of years some clients would complain about but again, I didn’t listen, what mattered was making sure I always got it right. I make sure my client and I have the same image in our heads before I start. A service isn’t finished for me until I’ve cleaned the neck, made sure there’s no hair left above the ears, trimmed the brows, if need be, and cleaned up any hair below the beard line. It’s these little things that clients really notice and appreciate, so I book myself some extra time to do so. Working this way has helped me attract the right clientele for me, I think by now people know not to come to me if you just want a quick cut.
Tell us how colouring has changed the scope of your services and added another layer to your creativity in the process. Incorporating colour into my barbering career was one of the best things I ever did and is now my favourite aspect of it. I really appreciate the science behind the colouring process and love being able to get creative with it and transform my clients’ appearances so drastically. It has also kept me engaged in my work as doing fade after fade can get repetitive, colours break up my week.
You have started to educate now with one-on-one tuition and small classes, tell us all about that.
For the last few years, I’ve been getting requests for education and initially planned on kicking it off in 2020 but of course the pandemic happened and living in Melbourne, things went on a lengthy pause due to lockdowns. I offer 1:1 training for hairdressers looking to transition into barbering, this is a great way to build confidence around fading and learn how to navigate a career in a male dominant industry. I also offer hands on workshops or look and learn nights for salons wanting to upskill their staff.
What products do you use, love and on sell to your guests? I love any products that create texture! Matte pastes, sea salt sprays and powder are my favourites!
What tools do you choose to use?
I’m unbiased and use machines of all brands. I have so many clippers but my top 3 go-tos at the moment are Wahl Seniors, BaByliss Skeleton Trimmer and the Silver Bullet Foiler.
And finally, what’s next for Laure?
For now, I will continue to lease the space I have and will start to focus more on building the education side up and am currently looking for the perfect studio space to do the classes from. I also am working on an education program to assist solo operators in running themselves as a business, and leasing space in established salons and barber shops, especially hairdressers that want to cross over to barbering.
@laure.barbery
Changing lives one hairline at a time
Barbers are often the only ones who know ‘the true cost’ of hair loss in Australia.
Although around 85 percent of men experience hair loss by the age of 50, most suffer in silence: they don’t tell their wives, girlfriends, mates, parents, siblings or colleagues how they really feel about their thinning hair.
Many do however tell their barber.
So, although hair loss is a ‘normal’ part of life, barbers know it often has a devastating impact on men’s self-esteem – and every other aspect of their lives.
But despite knowing this, until recently barbers couldn’t do much to help such men other than offer them the best cut, colour and styling to hide their ‘bald patches’ as much as possible for as long as possible.
Fortunately, barbers can now direct their balding clients to www.thefuedoctors.com.au and www. australianhairrestoration.com.au to find out everything they need to know about NeoGraft hair restoration.
NeoGraft is a ‘minimally invasive’ FUE (Follicular Unit Extraction) hair restoration procedure that is transforming the hairlines of men (and women) around the country.
Although it arrived in Australia just two years ago, the NeoGraft Hair Restoration System has already proven its effectiveness in the US for over 10 years with an average ‘Worth It’ rating of 95 percent on RealSelf.com.
Distributed by Venus Concept, NeoGraft uses
semi-automated follicular unit extraction and implantation technology to restore a patient’s hairline without leaving a visible scar.
According to Venus Concept practice development manager Whitney Stronach, the device eliminates the inefficiencies of manual extractions and implants so doctors can “perform fast, effective and safe hair transplants that are comfortable for patients and produce superior clinical results”.
Each NeoGraft Hair Restoration procedure is performed in two steps – harvesting and placement – under light sedation:
1.The doctor (or technician) numbs the patient’s donor site (usually at the back of the scalp) with local anaesthetic and then uses NeoGraft’s semi-automated handpiece to gently extract hair follicles in naturally occurring groups of one to three hairs.
2. After sorting the follicles by size, the doctor (or technician) numbs the recipient sites and strategically implants individual follicles (grafts) in balding areas to create a naturallooking hairline.
Despite its relatively recent launch, NeoGraft is already proving popular with leading plastic surgeons such as Dr Lisa Friedrich, Dr Michael Zacharia and Dr Anh Nguyen and cosmetic doctors such as Dr Nik Davies, Dr Matthew Holman and Dr Ricky Sia – and their patients.
And Whitney believes NeoGraft will inevitably increase not only its market share, but also the total size of the Australian hair transplant market in the next few years.
“There is no doubt that most people are not happy going bald, and now they finally have access to a minimally invasive hair restoration procedure that really works.”
“In addition, as the procedure is performed without any surgical incisions there is minimal pain and discomfort so patients can go home immediately afterwards and return to work and work and their normal routine just three days later.”
Whitney concludes that although individual results vary (depending on the patient’s age, stage of hair loss, donor-site, number of grafts, etc.), NeoGraft has proven its effectiveness on thousands of men and women in the US since its launch in 2009 with its average 95 percent ‘Worth It’ rating on RealSelf.com.
“Hair loss causes so much emotional pain and distress to so many men and women, but fortunately, thanks to NeoGraft, we can now treat it effectively without surgery or scarring.” Dr Nik Davies
“We can, therefore, confidently say that NeoGraft creates a full natural-looking hairline for the vast majority of hair loss patients.
“Most of our patients also report that they ‘look more like they used to’.”
And best of all the results of a NeoGraft hair restoration procedure are permanent.
“During a NeoGraft transplant terminal hair extracted from the donor site is implanted into balding areas, where they gradually regrow as healthy, fully functioning hairs,” explains Whitney.
“These new terminal hairs are highly resistant to hair loss and therefore grow permanently at their new site (unless they are negatively impacted by external factors such as major health issues and accidents).”
For more information visit www.thefuedoctors.com.au and www.australianhairrestoration.com.au
LETTER TO MY YOUNGER SELF with FARZAD SALEHI
If I read this letter in 1987 in Abadeh, Iran, to a young barber named Farzad I would say to myself, this is not your life and you are out of your mind! As I still go to my shop every day from 6:30am to 7:00pm to cut my clients’ hair and shave their faces, I can honestly say I am still loving every minute of it. Even writing this letter to my younger self today it looks like a made-up story!
Dear Farzad,
You will sell your barber shop here in a couple of years, then leave Iran to make your way to Rotterdam, Holland through Turkey, Bulgaria, Yugoslavia, Hungary, Austria, Germany with two different names and passports, where you’ll live and cut hair there for two years.
Then you’ll fly to Vancouver, Canada with another fake passport, this time an Israeli one, and meet the most amazing woman in the world who will become your future wife, on the first night you arrive, not knowing any English or having any money.
You will work hard beside some great barbers for many years before opening your own shop in 2006. Some years after that you will receive invitations to travel the world to teach your craft.... Holland, Sweden, Italy, Brazil, Japan, Mexico and many US cities, end up on the cover or featured in barber, motorcycle, business, travel, and fashion magazines from around the world, including GQ Mexico and GQ Germany.
You will be featured in a TV commercial for American Crew, and be a fashion model for an international clothing brand.
Don’t ever take any of this for granted or become full of it.
Life is good!
Farzad Salehi
@farzadthehappybarber
Farzad’s Barber Shop, Vancouver, Canada
BARBERSchairs
It starts with sitting in the perfect chair. Something that looks sweet, comfortable and makes it easy for you, the stylist, to create with pride.
WHISTLER
HARLEY TEXTURED BLACK
CROW
BLACKBIRD TEXTURED BLACK
P O
Power is a collection made for the most up-to-date and daring men. It’s full of color and possibility.
This collection is a tribute to color in its purest essence, pigment, a vibration that infects the entire image until it merges with the rest of the body.
Power claims the power of color that goes beyond hair. Its energy expands beyond certain limits, like a fluid that manages to escape from the margins. The result is a creative, original and vibrant work.
W E R
Hair: Olga García @ Olga García Estilistas
Photography: David Arnal
Make up: Jose Luís Blasco Styling: Visori Fashionart
BACKTOTHE PRESENT
Future is based on our past and our essence. What we are is dressed up with all these details. But what are we? We are the present, with a mixture of longings with which we look at the future and all the experience that the lived identity offers us.
Back to the present is inspired by the Baroque, the climax of our culture and our way of being, but it does not recreate it, but brings new nuances of colour and haircut to it, it updates it, because we will no longer be what we were nor will we be what we are. We are only certainty, present.
Hair: Roberto Dallo Lafuente @ Roberto Peluqueros
Hair Assistant: Eva Fernandes and María Carmona
Photography: Estudio Kentaro
Makeup: Eva Fernandes
Styling: Francisco Javier Moral
Designer: Roberto Dallo Lafuente
Products: Revlon/American Crew
Instagram: @robertopeluqueros
20th Century Boys
CRUISE
DEPP
DICAPRIO
DE NIRO
Hair: Anthony Edge & Gloria Edge
Photography: Natalie Warr
Brand NEW collection by EDGE ACADEMY, SAN DIEGO, CA
MARTIN
SUTHERLAND
SWAYZE
PITT
REEVES
BLOG SPOT.
HUMAN HAIR IS AN UNTAPPED RESOURCE FOR SUSTAINABILITY with PAUL FRASCA
Hair clippings have been viewed as waste for too long. Their untapped potential is absolutely staggering, and here at Sustainable Salons, we’re changing the way we view and use hair clippings.
How many uses can you think of for hair clippings? None? You’re not alone. In hair salons and barbershops across Australia and New Zealand, hair clippings are swept up and thrown into landfill.
Here at Sustainable Salons, we’re on a mission to change that. We’ve created the first recycling program for hair clippings.
We dug deep into the history books to see how hair has been used over the past thousand years. What we discovered was both unexpected and incredibly fascinating.
Farmers in drought-stricken parts of Africa used to mix human and animal hair clippings into the soil. They did this because hair acts like a sponge and can hold up to eight times its weight in liquid. This strategy meant that the soil was much more resilient, and even small amounts of water went a long way.
My grandfather, a rose farmer in Northwestern Sydney, put human hair around his roses. I never understood why, but when I dug a little deeper, I learned that this technique deters pests; the human smell of hair scares them off.
At Sustainable Salons, we’re looking to revolutionise how we see and value hair clippings. It’s time we properly acknowledged this valuable resource.
So, what does the future of hair look like? As one of our most sustainable and renewable resources, hair’s potential is almost limitless.
Human hair is going through a similar revolution to wool. Once upon a time, wool was a by-product of the mutton industry. It was convenient to have but certainly not the main reason people kept sheep. Today, the market value of sheep is all about the wool - think about how many wool-lined boots you see keeping feet warm in winter!
So, what’s the human equivalent? What’s the fur-lined boot of the human hair industry?
We’ve worked with both the University of Technology, Sydney (UTS) and Queensland University of Technology (QUT) to study the potential of human hair.
One significant achievement is the use of hair clippings to create booms. Sustainable Salons worked with UTS science student Rebecca
Pagnucco (pictured with me) to research the hair boom’s ability to absorb oil. As you can see, they look like big sausages full of hair and can soak up oil from oil spills. Each boom can soak up up to four litres of oil!
Not only does hair soak up oil extremely well (think about how regularly you need to wash your hair), but it’s also possible to remove oil from the boom as well. Over five billion dollars worth of oil spills into the oceans every year. Using these booms, some of that oil could be removed and put back into circulation. Better for the oceans and the economy!
In fact, Sustainable Salons has 28 tonnes of hair stockpiled from over 1000 shopfronts. Should there ever be an oil spill on the Great Barrier Reef, for example, we’ll be ready to help.
It’s essentially the reverse of what we do as hairdressers. We take the oils off our client’s hair, and that client’s hair clippings could, in turn, soak up oil in an environmental disaster.
It’s not just their amazing ability to soak up water and oil that makes hair clippings so valuable.
The QUT team is working on producing light from hair clippings. Hair is made up of several different organic compounds, the biggest part being carbon. The researchers at QUT have melted away the other compounds until only the carbon is left, added some extra agents to make it luminescent, and there you have it - light made from human hair!
It’s pretty mind-blowing stuff.
We don’t know the full extent of hair’s potential in technology yet, but it seems promising that we might have human hair components in our smartwatches and TV screens one day. It’s cheaper and more sustainable than the components currently used in these devices.
Some of this incredible hair technology is already in use in solar panels. It’s pretty amazing to think that the hair clippings you sweep up from your floor might go on to stabilise solar panels, but there you have it - the potential of human hair really is limitless.
Human hair is organic matter, and in our experience, most types of organic matter have a TON of uses. Hair is gentle on the planet and more sustainable than you could ever imagine - it just keeps on growing!
The good news is it’s not just the hair nerds at Sustainable Salons that care about this stuff - your clients do too. Next time you’ve got someone in the chair, have a chat to them about this stuff. I guarantee they’ll be fascinated. And, if you tell them you’re part of this incredible community of hair savers, you’ll have made a client for life.
Keen to join the movement? Find out more at www. sustainablesalons.org!
Rebecca & Paul
BLOG SPOT.
Building A Business
WITH Sam Squires
Throughout my Blog Spot series with Barbershop Magazine, I’d love to give an insight into what it takes to build a barber business, within the industry, in an honest way. Moving away from motivational speech and moving into the real-life challenges and successes you can get within the industry by being professional and thinking outside the box. The first part in this series will cover a brief intro to my background and myself.
I am the owner of the Backbone Barbershop Group. We have two store locations on the Gold Coast Queensland and run a Backbone Barber Education alongside these businesses. I got into the industry later in life after going to university in the UK to study Business and Marketing and travelling Australia, Southeast Asia, and South America with my now Wife. Whilst in Brazil cutting another backpackers hair my wife pointed out how much I enjoyed it and after a stint of hating my current situation I decided to get qualified in barbering and hit the ground running.
My mother was a highly trained hairdresser and so hair was a part of my life since I can remember. For some reason growing up although it put food on the table afford my mother and I a comfortable life, I never saw hair as a viable career choice for myself. Looking back, I wish I had started at 16 years old.
After our travels I went back to Wales and got qualified worked for a little while and headed back to Australia. In the space of two years, I had worked my way up to a management position in a business and had my heart set on opening my own shop. I learnt a great deal from working for other people even how NOT to do things and like a lot of businesses Backbone was born out of an attitude of I’ll do this my way.
We built a brand based on quality and professionalism in a trading estate in Currumbin Queensland. The clientele we have grown hadn’t received a service like ours before, but the area had so much potentially and when looking for a location I could tell it was going to change dramatically. Balter Brewery had opened in the area and the coffee shop scene was so good, three rears on and it’s a busy little area full of cool creative small businesses and cafes.
When starting out I literally did things on a shoestring, no major money fit out, the shop was 28square metres enough for three chairs, all the marketing was organic with myself scouring the internet and podcasts for free and effective marketing tips. I
went door to door and introduced myself in the area handing out business cards and got as many businesses involved from the area I could to build awareness. I would review local businesses that I knew lots of clients would go to like the Surf Clubs and RSL’s under the Backbone Barbershop business account and give them 5 Stars with “Great food and drinks. So handy that’s its so close to Backbone Barbershop”. Even when the shop was not close at all. At the beginning we did everything to get people through the door.
I was lucky enough to have my long-time mate and team member join the business and within 6 months of opening and the business grew from strength the strength.
Along the way as a Barber, I began training and educating starting with apprentices and moving on to private education for wholesale companies and tool brands, got sponsored by Osaka and Andis Clippers as an ambassador and travelled Australia teaching barbering techniques.
I’m looking forward to sharing how I went about getting product sponsors, cutting on stage at expos, writing for barber magazines, expanding into two locations, and building the education arm of the business in future Blog Spots. I can guarantee it wasn’t through being the best barber in the industry, to put it simply… If You Don’t Ask You Don’t Get.
Sam Squires @samthebarberman
BLOG SPOT.
A Different Kind of Wealth with Collette Saunders
Cheers to everyone for coming back out for another crack at another year (background applause). I made it into the shop after a 7-week hiatus following Christmas and I’ve really got to say how shocked I am. Shocked at how normal and same same everything is. Same pace, same people, same music, same styles. I’m same but different. Well, I turned 60 in January so that’s different. Thank God for equality and the abolishment of ageism?!
So, with everything looking so same, it’s no wonder that everyone is looking for something different. What we’ve endured and been force fed these past couple of years has us either begging for it to stop, screaming for change, or we’ve found that we’ve adapted. For those who have found themselves adapting, or should we say evolving, tweaking or even morphing, I’ve noticed so many happier people. Internally so much more focused and envisioned. Creating the environment and conditions that suit them and ditching what stops them from being who they want to be. Becoming full of gratitude. Our feelings are our creation and I for one am hell bent on being alive to the joys of living and creating.
If there is one thing that will get you more creativity and wealth, it’s education! We have a wealth of brilliant opportunities with online platforms and live education calendars. So, if your diet has been a bit lacking then feast yourself on the likes of Area Academy. If there is one thing that Eoin McCarthy and Leigh Windsor have, it’s the ability to cover every angle. Their fresh, sharp, agile minds (God I’m so jealous). It’s all polished to perfection and it’s not just the craft itself that gets all the attention. It’s you, the craftsperson, that also gets the opportunity to dig deep, refresh and evolve. Podcasts and guest artists to inspire. Pillars of support that open you up to well-being, mindfulness, even what you consume. Is there anything I’ve missed? Then you’ll have to sign up for their newsletter and access their Facebook group to find out. Honestly there’s no stopping this dynamic duo.
Area Studio team took out the best team collection at Mocha Groups AMBA’s. Eoin received the Special Recognition award for Contribution to the Industry and Leigh took out the coveted AMBA Barber of the Year Award. There’s every reason to trust and be mentored by this group of inspiring people. One collaboration we are very grateful for is their commitment to community through
their
opened doors, eyes, minds and brings in that energy that pushes us forward in motion.
This year sees the completion of the Jack Reed Foundation educational barbershop offering apprenticeships for disadvantaged and at-risk youth in our community and a chance for them to bring wealth into their lives. It has been a huge collaborative effort and there is much more in the pipeline this year. Right now, we need your help in finding a location for the shipping container facility in Brisbane. All options and suggestions are most welcomed and the more input the better. Please give a follow and get in touch as we love hearing from you. Or just reach out and say hello. We love that even more. There will be planning for more RE: CONNECT events and fundraising this year with Area Academy. Last year was a huge success and we are looking forward to more great times socialising and learning, bringing our Industry together in a spirit of goodwill and building long lasting connections.
We all love the kinds of positive emotions that the “socials” thrust at us on the daily. We are Energy! Everything is energy… so the viral tik-tok tells us. We attract it. This year one of the realities I aim to attract is wealth. My business is creation. I create joy. And unless you are standing there mindlessly doing what has mechanically been trained into you, I’m sure you create joy for people as well. The wealth I get from that is more than monetary. It’s more than economy. These days I take a breath when people ask, “what do you do?”. I prefer “I do” to “I am” because I am more than what I do to pay the bills. Conversations around occupation are generally the litmus test for how much “cred” someone feels they can assign you. This year I encourage everyone to realise security in your life. Abundant fun, travel, adventure, joy in creating, being organised, learning, allow possibility because you are the creator of your own wealth. Whatever that word means to you.
involvement with the Jack Reed Foundation. This has been a happy, invigorating journey. It has
BLOG SPOT.
with Don De Sanctis Creating Careers
Without a doubt the COVID-19 pandemic has really shaken the hair and beauty industry. As a business owner I was faced with many complications when this pandemic arose such as unwell and quarantining staff and loss of customers due to the fear of the virus. This pandemic brought a lot of disappointment to many business owners across all industries. All this disappointment led me to start thinking outside the box- how can I bring something into the industry to lighten things up? With this thought process progressing and, in conjunction with Barbery the Craft of a Barber, we came up with an extraordinary idealets create free careers.
Many people lost their jobs and had to upskill and find other career options to make ends meet. We wanted to help this group of people and offer them a pathway into a barbering career for not even a cent.
We approached the State Government and were granted funding to allow us to deliver a ‘Pre-Apprenticeship’ 6-week program, as well as mentoring and all the tools a barber needs. Yep you read that correctly- they get absolutely everything for free!
We were given this funding on 1 condition; these upcoming barbers need to be guaranteed an employer after they complete the course. So not only were we educating people new skills that could take them globally, but we were also securing them a job with employers from all over South Australia.
This program is offered to anyone over the age of 16, not currently enrolled in school and in both metro and rural
areas. Our metro class runs from Barbery the craft of a Barber’s school, located 7km from Adelaide CBD. Our rural class will run from Moonta Bay, however, is offered to anyone in rural South Australia!
When creating this program, we decided to extract 7 units from the Certificate III in Barbering course and intertwined these units into our program. We did this to ensure the success of the students in this program once they are in a salon. They will be more proficient because they will be up to speed with cutting standards. This also makes them more appealing to future employers as they are viable to the business owner with these skills learnt in just 6 weeks.
We were given a limit of 25 students to take on in total.
25 careers created.
25 new opportunities.
25 new faces bought into the industry.
I couldn’t be more excited for this program to begin; I will be mentoring the students alongside Barbery’s highly skilled lecturers and staff.
The program begins on the 28th of February 2022 and dependent on its success, we plan on offering this program multiple times throughout the year to keep the industry growing and help get the unemployed –employed with a newly acquired skills.
TRACTION ALOPECIA
BY DR RUTH BENJAMIN MB BS LTTS
Traction alopecia (TA) is caused by excessive tension or hair being pulled too tight in the same direction. It occurs when hair shafts are extracted from their host follicles due to tight hair styling techniques e.g., ponytails, top knots, hair extensions, chignons, pleats, plaiting, tracks, cornrowing etc. Hair follicles do not tolerate these traumatic potentially injurious activities well and many are destroyed thereby. Needless to say, this can cause significant regions of permanent baldness.
Sites affected can be anywhere, however the anterior and occipital margins, parietals and auriculars are frequently seen areas of such needless injury.
EPIDERMIOLOGY:
• This is the most common form of alopecia seen in black community because of traditional method of hair styling.
• It is also seen in Asian Sikh boys who twist their hair and turbans very tightly on the scalp.
• However, it can affect any ethnic background or age.
PREDISPOSING FACTORS AND PATHOGENESIS:
This type of alopecia can be caused by:
• Chemical relaxers.
• Regularly wearing tight cornrows, dreadlocks, chignon, and braids
All the above methods can cause mechanical damage of the hair follicles. Thus, in area of traction inflammatory response is seen which presents as perifollicular erythema with pustules and papules. In case of chronic and repeated traction, atrophy of hair follicles occur which causes permanent hair loss.
Early Stage:
• Itching
• Redness
• Folliculitis or perifollicular pustules and papules
• Multiple short broken hairs
• Thinning
• and hair loss
Late stage:
• Scarring alopecia with decrease hair follicular marking occurs.
• Generally, traction alopecia affects the hair line. Thus, the most common sites of hair loss in TA are frontal and temporoparietal areas but any area of the scalp can be affected because it depends on an individual’s hair hairstyle.
• “Fringe sign” is present, that means some hair is retained along the frontal and temporal rim of the hairline.
TREATMENT:
Self-care is very important in traction alopecia. Thus, changing hair styles is a useful method to protect baldness for example: -
• Terminate tight hair styles
• Cuts long hair
• Avoid braiding and hair extensions.
• Avoid chemical relaxants and excessive heat from hair straighteners and so on.
• Protect your scalp from sunlight especially bald areas.
Medical treatment:
• Topical minoxidil solution: may stimulate hair growth.
• Topical corticosteroid: may improve symptom of itchiness or redness of the scalp.
Surgical treatment:
• Hair transplantation: In case of permanent hair loss
Other methods of treatment:
• Hair pieces and wigs
• Cosmetic camouflage: this is a small, pigmented spray that may help to hide the hair loss areas, but these are not waterproof. Thus, they are easily washed away if the hairs get wet.
PROGNOSIS
It can be cured but it depends on the stage of the hair loss. So, if traction alopecia (TA) is identified earlier and the person stops his tight hair styles, then the hair can re-grow again, but longstanding TA can cause permanent hair loss.
Editor’s note: As Barbers we are often the first point of contact with our guest’s scalp and hair issues, and our guests themselves. A lot of the time we are the first and only people to point out these issues in the first instance. You should always refer your guests to a doctor or hair specialist however, I think we should all have some knowledge on the most common issues we see quite regularly in the chair. This gives us a better understanding of what our guest is going through, and we can give support and comfort to them by being equipped with some knowledge on these subjects.
Professor Barry Stevens is one of the world’s foremost experts in Trichology. He heads the Trichological Society in London, and his papers are internationally recognised as a leading source of accurate information on scalp and hair disorders by Doctors and Trichologists alike. He has been a consultant to the BBC, The Thermal Hair Appliance Industry, Unilever Hair Cosmetics and has been awarded for “Outstanding Services to Hair Sciences – Worldwide”
Dr Ruth Benjamin is also a member of the Tricholgical Society www.hairscientists.org
How an engaging social media presence will make you stand out!
BY NICK BENDEL
The best way to think about social media marketing is to look at it as a courtship rather than a one-night stand. If you do that, you’ll naturally create content prospective customers enjoy, and win them over. That will help your barbershop stand out from your rivals, who will generally be posting self-centered content.
HERE ARE 7 THINGS YOU CAN DO TO KEEP YOUR AUDIENCE ENGAGED:
1. Decide who your target audience is. Don’t be afraid to narrow it down – a lot. As marketing guru Seth Godin said, “Everyone is not your customer.” If you try to market to everyone, you will reach no one, because your content will be so vague as to be meaningless. The narrower you go, the more effective your content will be.
2. Get to know them better.
Research your business niche and read the comments on your rivals’ social media accounts. This will help you understand better what your future customers want. What are their pain points? What do they need? Where do they hang out (i.e., what social media platforms do they use)?
3. Design all your content especially for them. Solve their problems. Fulfil their needs. Hang out with them on the platforms they use.
4. Work towards establishing a long-term relationship. Want to build a long-term relationship with your customers? Then be attentive, by paying attention to and acting on what people are saying. Be approachable, by responding helpfully to comments and queries. Be consistent, by posting targeted content regularly. Be natural, by using everyday language. Prove that you are trustworthy, by being all of the above.
5. Add value to their lives.
Your posts should contain a mixture of education, news and analysis, with the occasional offer thrown in. Humour can work well, as long as it’s not offensive. Use keywords and hashtags that are relevant to your message and audience. Before you publish anything, ask yourself this question: “Does this post add value to my audience?”
6. Remember the big picture.
Social media marketing never works in the short-term. That’s because it takes time to build trust, credibility and brand recognition. So, play the long game by consistently publishing
content your clientele cares about. If you do that, you’ll gradually establish a reputation as a trusted authority figure.
7. Get help if you’re struggling.
Don’t let your social media engagement become a ball and chain. If you find social media management a bind, outsource it to a reputable agency. Done right, marketing will cost you money in the short-term but make you money in the long-term.
5 of the best places to engage with potential customers
You don’t need to post on every social media platform, only the one or two most popular with your customers.
Here are some quick tips to using five social media platforms to your best advantage:
1. LinkedIn is for business. It’s like Facebook with a necktie. Use LinkedIn to share content relevant to business owners. Short posts, videos and infographics work well.
2. Facebook has the most reach because it’s used by 25% of the world’s population. But avoid the temptation to try to appeal to everyone. Stick with your plan to engage your target audience.
3. Instagram photos need to be eye-catching to attract people’s attention. Also, you need to make sure the first few words of your post are interesting enough to get people to click ‘more’.
4. YouTube is a great place to share tutorials, ‘how-tos’ and DIY videos.
5. Pinterest can work well for businesses in a creative field.
Again, the best way to approach social media is to think of it as a long-term courtship.
When you’re really into someone, you put a significant amount of effort into making them feel valued. Apply the same principles to your relationship with your prospective customers, and you’ll stand out from your selfcentered rivals.
Nick Bendel is the director of Hunter & Scribe, a copywriting / content marketing agency that writes social media posts, blogs, eBooks and other content for businesses.
BUSINESS OLD SCHOOL!
WITH MARIO FALLACE, NEW YORK BARBERS
Welcome to the first in a 4-part series highlighting some of the finer aspects of running a successful barber business. Here we will be treated to some invaluable advice, tips, and insights on how to run your barber business to ensure your business is around for years to come.
Mario Fallace, a 36-year industry veteran and owner of New York Barbers, 2021 AMBA winner of both Best Barber Business and Best Design categories will be our author, guide and host. Mario has seen it all, he started when Barbering was not even recognised as hairdressings poor cousin, it just wasn’t rated as a skill or trade at all. Nowadays, we get treated like Rock Stars and go straight to the front of the que. It’s a recognised profession and respected… but what about business knowledge to make sure your business’ is kickin’ it and payin’ da bills, not just now, but for years to come. Button your shirt up, sit up straight, clear your desks, push your chairs in and pay attention!
Mario: Customer service is one of the most important pillars to a successful barber business. After all, there is no barbershop without your clients! Ask yourself the question: “Who am I here for?” - Yes, this is your career and business, so of course you are here for yourself, but you are also here for your clients.
To create and offer them a service that will keep them coming back and growing your business. Here are some important points to consider when it comes to customer service in your barber business:
EFFICIENCY & CONSISTENCY
Here at New York Barbers, we are walk in only. This means it is very important that we are working efficiently and implementing time management to ensure we don’t leave our clients waiting too long. This also would apply to an appointment-based barbershop, as a lack of time management can result in running behind and delaying your clients.
Most people these days are time poor. There is never enough time in the day to get everything done. So, if clients are having to wait excessive amounts of time to get a haircut, this serves as a great inconvenience to their day. Sure, sometimes as barbers it can be out of our control. We can get incredibly busy and no matter how hard you are working, there is a long wait. Some days you may be short staffed and there are only so many customers you can serve at a time.
However, by ensuring you are paying attention to time management, this can allow you to decrease the time clients have to wait which will improve their experience overall. Improving efficiency can come from implementing simple actions such as sticking to a structured process when it comes to delivering your services and being consistent with that process. This reduces how long it takes you to complete
Mario Fallace
a service because you follow a structure and step by step process with every client. Using the same process will ensure consistency with every visit which is one of the most important factors in customer satisfaction. Clients want consistency, the same service and results every time they visit. Offer them this and you will find yourself with a very loyal clientele! We have found this consistency has also made our clients comfortable with seeing any of our barbers, because they know they are going to receive a quality service from any of us.
We also open quite early in the morning (8am Monday-Friday, 7am Saturdays) which gives our clients more of an opportunity to fit in a haircut during their day. This has proven to be very effective, as we already have customers waiting before we open the doors most mornings. It brings convenience to the clients - which they are attracted to. This is our way of helping them manage their time.
CONCIERGE
The word ‘concierge’ and the concept of having one in a barbershop may sound a little outlandish. However, it is one of the best things we have implemented in our business. It especially works for walk-in based barbershops who have a high volume of customers coming through the doors each day, especially on the busier days. We average around 600 clients per week. It can sometimes be absolute chaos!
These examples below may be more geared towards a walk-in barbershop but makes sense for appointment-based shops as well. We have a full-time concierge, Shannon, and part time, Mariah. Having a team member, whether it is an apprentice, or dedicated concierge/receptionist, manning the front desk, greeting clients, and checking them in & out, eliminates the chaos and improves your clients’ overall experience. The
concierge also manages the barbers, and their break times, as well as ensuring the right customers are matched with the right barber when a specific request, or expertise/style is required. Here are some benefits in more detail:
1. Allowing you to focus on what you do best: cutting hair. If there is someone at the front to answer the phone, greet customers, put their name on the list, advise of the waiting time, and answer questions - it allows the barbers to focus purely on the customer in their chair and give them their full attention
2. It makes clients feel more comfortable and looked after. For a client, it can be daunting walking into a barbershop full of people. “Where do I sit?”, “How do I know if it’s my turn?” are just a couple of the things racing through their minds. However, the concierge will be able to put their name on the list, whether that is through a check in system (recommended) or keeping track manually, tell the client how long until a barber will get to them, and that they will call up their name when it’s their turn - this makes the experience much less stressful for the client, in turn improving their overall experience.
3. Extra Benefit: Increasing your retail product sales. Our concierge is very knowledgeable on the retail products we stock and will ask the right questions to the client on their way out to see if they need any hair, beard, or shaving products and are able to make recommendations tailored to the client. This is something barbers can easily forget to do when we are just trying to get to the next client as soon as possible.
@newyorkbarbers
INDUSTRY NEWS.
BARBER TEMPLE LAUNCHES IN BRISBANE
Some big news breaking out of Brisbane Queensland this month with the launch of Barber Temple located in the city’s trendy and very accessible South City district at 50 Cordelia Street. Headed up by some big names including Uppercuts Steve Purcell and Fraser Forsey The Temple, as it is already getting coined, is a barber shop, supply store, event and educational venue specific to the barber industry. Expect a full story on this new and amazing space next issue. @barbertempleaus
HENKEL ANNOUNCES THE LAUNCH OF STMNT
Henkel ANZ’s Beauty Care Professional business has officially launched STMNT (pronounced statement), a new brand offering a range of effective, high-performing grooming goods with superior formulas and prestige packaging – designed to be accessible to all regardless of gender or style.
A team of disruptors in the barbering industry, creators Sofie Pok aka STAYGOLD (@STAYGOLD31), Julius Arriola aka JULIUS CVESAR (@JULIUSCAESAR) and Miguel Gutierrez aka NOMAD BARBER (@NOMADBARBER) collaborated on the new collection to not only contribute to, but rewrite the standards of grooming.
Made up of four lines, one specifically curated by each creator and a general care line, the STMNT collection features 14 products ranging from shampoos, conditioners and all in one care products to pomades, sprays and powders for both long and short styles.
“There is so much we can do in a free-form art as barbering. It’s helped me elevate in so many ways as I connect with different people and inspiration from around the world.” STAYGOLD
“Finding your own statement is super special. It should be something that comes from the heart. Be yourself. Make your statement. Manifest greatness.” JULIUS CVESAR
“Traveling the world inspires me in my craft and creation. Embrace the unknown and let the journey become part of you.” NOMAD BARBER
STMNT goes beyond the product, this is a brand with purpose. STMNT is grounded in the idea that everyone has an authentic statement to make and people should stand up for what they believe in.
@STMNTGROOMING
CHEREINE WADDELL JOINS MOCHA GROUP AS THE NEW ONLINE EDITOR
Well known makeup artist, educator and published author will be joining mocha group across the hair beauty and barber industries as the new online editor. As the media channels of mocha grow, this will be an exciting move for the group to evolve and enhance their online offerings to readers and advertisers alike through, social media, blogs, email marketing and more.
Chereine’s background is in fashion design, fine arts, makeup and more recently graphic design. With a variety of multidisciplinary skills in her tool belt, she now has a very holistic approach to her craft, oscillating between commercial and editorial work, working alongside epic Hair, Fashion and Beauty photographers, with work published in Elle China, Vogue Italia online, Culture, Oyster, Peppermint, Laud, Lucy, Factice, Vulkan, Schön and the list goes on.
“My happy place is delving into a concept and creating unique imagery that tells a story and makes you feel something,” says Chereine.
This will also be her 10th year working in education, across various private and public makeup colleges. I feel very honoured to be in a position to mentor and inspire these young creative minds. We have much to teach the next gen, and they have much to teach us.”
In 2021 Chereine kicked her biggest goal yet, publishing her first 150-page coffee table book called Beyond the Face, a highly personal story book with over 60 Makeup images, inspired by her childhood, parents and unconventional upbringing.
L-R The Senior Education Team: Lino D’Adderio, Mark Rabone, Fraser Forsey, Steve Purcell, Clipper Kayne, and Tim Hutton.
NEW GEAR.
INTRODUCING THE BAT MAN BY COMFORTEL.
He is the night. He is the Bat man. Inspired by the dark crusader, the bat man is a super strong and sleek barber’s chair for the dark knights who love everything black. With all Matte Black Metal details, the design features horizontal stripes upholstery while the comfortable and supportive seat is firm and well supported.
Available from Comfortel Salon Furniture. www.comfortel.com.au
THE BEARD OIL. MINT COCONUT AND BUSH LIME MOJITO. GARAGE BARBER
This exquisite Beard Oil is formulated with a high viscosity composition enabling the wearer greater control without resorting to using a beard balm. It keeps the beard soft and hydrated for 24 hour and smells fresh as a summer day at the beach.
Made by a barber with a beard.
Sign up and request a free full-size sample bottle no catches. www.garagebarber.pro
L3VEL3™ SHAVING GEL - AQUA & ICE
Upgrade your shaving routine with the L3VEL 3 Transparent Shaving Gel for greater shaving comfort. The non-foaming transparent formula delivers clear shaving gel for easy visibility so you can see where the blades from your razor have already passed. This shaving gel provides a faster and more precise shave with less amount compared with shaving creams. The L3VEL3™ Clear Shaving Gel creates a protective layer between the blade and your skin, shielding it from cuts, nicks, and, most importantly, razor burns.
• Transparent gel for easy visibility
• Non-irritating formula
• No hot towel necessary
• Promotes a smooth, clean shave
• Moisturizes the skin
• Refreshing fragrance www.lv3pro.com.au
L3VEL3™ OIL SHEEN SPRAY
The Level 3 Oil Sheen Spray adds a beautiful shine without weighing down the hair. A great product to use after styling hair to add shine. A non-greasy sheen enhancer created to balance the hair’s natural moisture. Infused with Vitamin E, Olive Oil, Coconut Oil, and herbal extracts that help all hair textures.
• Adds shine without weighing down the hair
• Balances hair’s natural moisture
• Infused with Vitamin E, Coconut and Olive Oil
• Non-greasy formula with herbal extracts www.lv3pro.com.au
STRONG HOLD • NO SHINE • WATER SOLUBLE
Reuzel® Concrete Hold Matte Pomade adds definition and thickness, leaving hair with a matte finish. The pomade provides a strong hold without weighing the hair down.
The Breakdown: This formula is ideal for finer textured hair Non-sticky formula
Water based formula washes out easily from the hair Subtle vanilla cola fragrance
Key Ingredients: Beeswax: Promotes and encourages moisture retention Castor Oil: Encourages moisture and manageability www.barbiereco.com.au
H AV ANA IV ORY FRAME
Ivory Frame Code : 4 3351
Features
• Ivory / Chrome Frame Disc H ydraulic
• Reclining Backrest
• Adjustable Footrest
Measurements
Min
H
Barber Chair
ANA CH ROME FRAME Barber Chair
Features:
• Upholstery only available in Black
• Chrome Frame
• Disc H ydraulic
• Reclining Backrest
• Adjustable Footrest
Measurements
Min Length : 120cm Max Length : 145cm
: 67 cm (Arm to Arm)
IMPORTS
GOLDEN DELIGHT
A match made in heaven. HH Simonsen Compact Dryer with Diffuser is ultralightweight and ergonomically balanced to create blow-drying bliss. Powerful 2100 watt motor. Limited edition Golden Delight.
CUSTOMISE AND OPTIMISE
Three interchangeable body kits, one mightily powerful clipper. With a high speed 10,000 rpm rotary motor, Silver Bullet Speed Demon embodies the powerful speed of customisation.
LAYBACK BUT NOT LAIDBACK
Let Silver Bullet Layback Clipper do the hard work for you. This conscientious clipper features 3 blade speeds of 5,500-7,500 rpm, superior ceramic cutting blade and layback charging base.
GO FAST, GO RED
The red hot favourite for 2022. Red is the newest colour for the Parlux Alyon Air Ionizer Tech Hair Dryer. Ultra-lightweight, ergonomic and perfect balanced with 2250 watts of potent power.
PRECISION PERFORMANCE X 2
Introducing new BaBylissPRO Outliner Trimmer and Shaver Duos in SilverFX and RoseFX. High torque, high performance for extraordinary precision. Experience the combined power of Barberology.
POWER PLAYER X 2
New for 2022. BaBylissPRO LimitedFX Gunmetal Clipper & Trimmer Duo is double the power and double the performance in limited edition gunmetal grey. Powered by Ferrari-designed motors.
THE CLOSEST SHAVE X 2
Excel with BaBylissPRO LimitedFX Gold Double & Single Shaver Duo. Brand new to the Australian market, the single foil shaver compliments the double foil shaver for ultraclose cut performance.
EXCEED YOUR SPEED
With Silver Bullet, seconds count. Silver Bullet Sonic Speed Clipper is ultra-efficient, ultra-fast and ultra-high performance. 9,000 rpm AC linear motor with lithium-ion polymer battery for 2 hours cordless runtime.
