ANDIS DEBUTS BARBER THEMED MURALS IN ATLANTA AND VENICE BEACH ANDIS® recently celebrated its centennial year with the debut of a barber-themed mural in the trendy Little Five Points neighborhood in Atlanta, Georgia. The 11ft x 30ft sized, hand-painted mural pays homage to the brand’s heritage with its iconic Gold Master Cordless Clipper on full display and embraces the brand’s new positioning with its new tagline. – Create Your Way
The barbering scene, organic shapes, and bold colors in the company’s brand palette encourage locals to be inspired to create their way. This mural was the first implementation of the Andis® Brighter Community series, expected to roll out through major cities in 2022, and is part of the brand’s strategy to employ unique visual storytelling that highlights those at the center of their business – creators. “The Andis® Company believes creativity makes the world a better place and we are thrilled to bring that spirit to Atlanta with this inspirational mural. We always put our customers at the forefront in all we do so it was a natural decision to ensure that each element of the mural centres and celebrates the vibrancy of those creators, especially barbers. We have such a strong community here in the Big Peach and we are excited about giving residents a burst of color and inspiration in these times,” said Angie Vlasaty Peterson, the company’s Vice President of Marketing. “The mural has been months in the making, and we are happy to share it with Atlanta during our centennial year. We hope that residents come and experience it in person. We want them to see themselves represented and sincerely hope that it inspires and encourages them to go on creating their own works of art, in the barbershop or salon and beyond.” “Our customer is our priority, and our community is crucial,” added Vlasaty Peterson. “We view these murals as a natural part of Andis® Company’s reimagined end-to-end experience. Atlanta is already beautiful, but we wanted to give back to our customers, to connect with them in non-traditional, unexpected ways and really live our core values as a brand. We are 100% about championing the creative spirit and encouraging creative thinking and expression.” The first mural was designed and hand-painted by the team at Mural Art & Consulting, partnering with Overall Murals, who work with clients like Andis® Company to bring their artistic vision to life. 2nd cab off the rank can be seen at Venice Beach, a city steeped in surf, sport and car culture located on Venice Art Walls at 1800 Ocean Front Walk, Venice, CA 90291 from March 29 – May 24, 2022. 54
Hair Biz Year 16 Issue 3
