5 Blunders that can Cost Your eCommerce Store Heavily
Even the greatest of the warriors and titans gets defeated in the battle field inspite of their impressive track record and falls flat in front of their arch rivals. There is no guarantee that a company which is currently the ace name in its particular business segment will still be at the top inspite of the ever increasing competition. The world is full of uncertainities and eCommerce is no exception to it. You might be the “king” in particular domain but there are equal chances that you might be suddenly at the “bottom” of this brutal competition. Failing in a business is simply an inevitable act but you can seamlessly save your company from performing various suicidal business activities. Here are some of the common mistakes that may kill away your eCommerce business if they are not handled in an appropriate manner. Presence of tiny fonts on your site-
Font size and style makes a tremendous impact on the readability of your eCommerce site. You need to ensure that you are using a legible font style and size for your site content in order to facilitate a trouble- free reading of your site without any need for zooming. Apart from this, you need to understand the fact that browsing behavior and devices of customers are changing with time. Due to this, the number of mobile surfers are more than the desktop or laptop web surfers for browsing a particular eCommerce site. Adhere to a font style and size that can make mobile browsing experience really engaging and rewarding for your online shoppers. If your customers are struggling to read your site content, you could face a significant decline in your eCommerce conversion rate optimization efforts. Absence of shipping details on your site-
Any online shopper making a product purchase is always eager to learn about the type of shipping services available, possible product delivery time, shipping charges and other such crucial information. It may sound to be strange to you but this is one such area where most of the eCommerce stores are lagging behind. You need to specify the shipping related details clearly on your store for improving customer engagement and sales chances among your rivals. You could also track the onsite behavior of your site visitors through a notable heat map tool like Mocking Fish for adding the popular shipping options on your online store. In addition to this, store owners can also take advantage of OpenCart Shipworks module from Knowband site for optimizing their shipping services for faster product delivery. Don't ignore this crucial component as it can prove to be game changer for your store in this cut throat competitive business scenario. Unappealing graphics and website design-
Website design and seamless navigation facility are the first things that grabs the instant attention of any site visitor and encourages him/her to make further business engagements. You need to have an eye catchy and appealing web design that has the potential to keep visitors hooked to your particular eCommerce site. You can utilize web development platforms like HTML5, CSS3/JS, PHP, metro design, lightweight graphic elements and other such components for achieving the desired website for your business. However, make sure that you are not compromising with the loading speed of your site while making your store more navigation friendly, engaging and visually appealing for your visitors. Ineffective handling of broken stuff-
User experience is greatly affected by the number of broken links, missing pages, dead pages, redirects and other such site elements. If you are unable to handle them properly, they can have severe consequences on your customer engagement, conversion rates and product sales. Store owners need to fix these broken elements one by one and should retest them in order to provide a superb user experience. This will also help in improving the online rankings of your store on major search engines as broken links affects the proper indexing of web pages by crawlers or spiders. Not leaving any room for blogs on your site- There are multiple reasons for a customer to remain engaged with an online store. It can be your appealing product pages/categories, current shopping offer or even the website blogs that provide exciting new information to your customers as per their interest. You need to track down the browsing behavior of your consumers through insight heat map tool of Mocking Fish for getting a clear idea about the interest or engagement areas of your clients. Once, you are well aware about what your customers are looking for, you can add engaging content on your site in order to keep them engrossed on your site. People will definitely arrive on your store again and again if they are getting helpful information apart from the products that are simply outstanding in terms of quality, performance and price. This strong engagement and bonding can be achieved with the help of informative and appealing blogs, so do include them in your site. With a close look on all these mistakes, you can be sure of an infallible eCommerce store that can effortlessly drive your sales and conversion rates. You need to remember that by removing these common mistakes, you can be an undefeated champion in your particular eCommerce segment. So, be a little vigilant in these areas and stay immune to all the harsh business conditions that could prove to be devastating for your eCommerce store.