Optimze your conversions using the ab testing

How to optimize your conversions using the A/B testing One of the important task in order to be sure that the website is performing well and producing expected conversions is to optimize it. The process of optimization reduces many factors which may lead on to low productivity of the website. If we take a better look at the performing aspect of the website than we can see that almost every website starts to perform low after a certain period of time, it may be caused due to multiple factors. Thus, the optimization becomes an important factor which can bring back the website back to the better performing track.

One of the way to optimize the conversion rate of your website would be by using the A/B Testing method. The method is quite practical and takes into concern the preferences of the customers. The website may select a particular group of customers and present before them with two variants of the same feature. The response of the customers is then noted and based upon the results the owner decides which if the variant is best suited for the website in terms of optimizing the conversion rates.

It is a very god approach to know about the failing factors of the website.

A/B testing is one of the best way for conversion rate optimization of the website. As most of the time the website needs to look into the customer’s part by not being a seller but being a customer.

It will give them a better insight of how they want the website to be. Thus, A/B testing is the fundamental tool which will make sure that the website owners are aware about the customer’s requirement and they work together in order to provide them with the expected.

In order to understand better the concept of conversion rate optimization using the A/B testing method, let us give a brief look at t under discussed points.

What is A/B Testing?

Talking in a nutshell, A/B testing is one of the criteria which takes opinion of a general portion of the customers and based upon their hypothesis provides the result to the owners. IN the A/B testing method, the website owner selects certain number of the customers and presents in front of them a specimen of the feature with multiple variants which they think will best suit the website. Now, the customers need to take a look at them and according to their references they may select to use one of them. After making a choice the website owner records the response of the selected customers and according to the response rate they select which of the variant is to be included in the website for future use.

Where do we need to use it?

The A/B testing method or the Split testing is quite a common practice for the website owner. In order to be sure that the different aspects of the website are performing well the website owner can use the A/B testing method. Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its "conversion rate". Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers. Thus, the website can make use of this method to use it anything which can be a concern

for the website owner and may not be producing the expected results as predicted by the website owner.

How can it help in CRO?

The Conversion rate optimization is the process of following the customer’s right from their entry in the web store to the moment they make a positive exit from the website. Thus, it is a long process and the customer’s passes through several stages and experiences various features. The customers may not be always turn into a positive conversion and opt to exit the website. Thus, A/B testing is one of the method which can be used at various points where he customer wished to opt out. Thus, getting the customer’s side of view on the following aspects. The website can collect response and data depending upon the results of the test, the website can make different changes to the website features. It helps in eliminating the facto which are a conversion killer and may lead the customers to exit the store. Thus, making sure the conversion rate are optimized in the web store.

What parameter are included in A/B testing?

The A/B testing can be used to test almost every aspect or the parameter of the website. It can be run down on the basic elements of the website and at the same time the bigger attributes an also be checked using the A/B testing.

1. Headlines 2. Sub headlines 3. Paragraph Text 4. Testimonials 5. Call to Action text 6. Call to Action Button 7. Links 8. Images 9. Content near the fold 10. Social proof

11. Media mentions 12. Awards and badges

Are the results reliable?

The results obtained from the A/B testing are quite general and if we look at the common traits then the results may fulfill the purpose to a very large extent. They are quite reliable as the website makes us of the response as generated by the customers. Most of the time, the results will be effective but the behavior of the customers varies according to the situation, therefore there may be some differences while making a general assumption for making the results applicable for all the customers. In genera the results are likely to yield a better results than the previous results because they are mostly customer approved and the thinking of the customers go hand in hand up to certain extent.

OVER TO YOU The A/B testing is one of the most widely used method for checking the feasibility of multiple aspects I the website. Thus, considering the various A/B testing features will surely help the website to gain some positive results, it has become a must for every eCommerce store.