5 Social Media Optimization tips for Better Conversions
Social media has become an inseparable part of day- to- day life and has affected the various walks of personal and professional lives of numerous people around the world. With a massive fan following that has surpassed ethnicity, geographical boundaries, linguistic barriers and other such restrictions, these social media sites have emerged as the new “growth engines” for various business entities. If you are still unable to tap the full potential of this global promotional medium, you need to check out these social media optimization tips for getting optimum business results. 1) Make effective utilization of social buttons on order confirmation page- “Proper timing” is the key component that can drive conversion rate optimization on your site to a great extent. Don't use your social media buttons randomly on any part of the site as it can prove to be distraction rather than seeking the required attention from your targeted customers. The ideal place to use these social sharing buttons will be the order confirmation page which is displayed once the customer has completed the required formality while making an online purchase. Further, in order to decide the best place for showcasing the social buttons, you can take the help of an effective heat map tool like Mocking Fish that is affordable in price, consists of a user friendly dashboard design, provides reliable test results and lifetime free account facility. 2) Put focus on product sales first and social engagement as second- Always keep in mind that you are dealing with your social customers with the sole intention of making product purchase. So, retain focus on that aspect only and keep social engagement with your targeted customers as your secondary purpose without sacrificing your product sales. 3) Utilize the services of A/B testing tools- In the online business environment, it is important to analyze the customer grabbing potential of your site components to make the desired impact among your targeted customers. For increasing the effectiveness of your social media posts, you need to perform A/B testing on the images, text, posting time and other such parameters. Based on the conversion rates achieved by them, you can decide the
winner posts for your social media customers for grabbing maximum customer attention and product sales. 4) Don't go overboard with your button size- Keep your button size as simple, relevant and of a proper size only to get the required attention without diverting the focus of your targeted customers on your site. Moreover, the large size buttons may affect the design and navigation of your website which could drastically affect your eCommerce conversion rates. 5) Make your social registration process much simplified- If you want to make the most of your social media engagements, you need to strive towards making your social registration process as much simplified and faster. Eliminate unnecessary fields from your registration forms to ensure seamless account registration and login facility without any trouble. For making your registration process more engaging for your customers, do visit this helpful link. With a global user base of more than a billion, neglecting these social media sites can be termed only as suicidal for your eCommerce site. So, don't be a loser but make the most of this opportunity by focusing on these social media optimization tips that can transform your business fortunes effortlessly.