Are you Missing the Conversion Factor on your Website? 7 Ways to Deal with it The success of a website large depends on the effective number of conversation made. Every website owner wants to get the maximum conversions. If this is not the case with the websites and they are failing to get effective number of conversations than the situation demands extra attention. According to a survey about 75% of the companies want to optimize their website in order to improve the conversion rates. These facts show that the problem is quite large to be neglected and one must take care of it timely else it may affect the growth to a very large extent. At this point, the website owners needs to understand the concept of Conversion Rate Optimization. If the website is unable to produce the desired output than there is something missing in the website or the users are not able to connect with the website contents. In this case, a brief study of the various aspect of the website needs to be made and the website owner must try to reduce the elements which may be the possible cause of low conversions. This requires a thorough study and the use of certain tools. The process of optimizing the website may be time consuming but the results are surely going to bring a smile back on website owner’s face. The optimization of the website in order to get better conversions may not be the regular concept for every website owner. Thus, making use of the Conversion rate optimization factors which find a great suitability in the industry may help you in improving the conversion rate of your website. Some of the better practices which can be implemented by the website owners to improve the conversion rate are discussed below-:
1.Use what best suits your visitors
The website needs to take the visitor’s preferences in mind. If the website is not getting satisfactory conversions than there is a strict need to study the visitor’s behavior. This will help the website owner to know the areas where the website is lagging and how are visitors actually responding to different contents on the website. Heat map tool are one of effective way to monitor the visitor’s interaction with various elements on the website. The owners can read the pattern and try to work on the areas which have a low rate of interaction and may be the cause of low conversions.
2.Remove the unwanted elements
The visitors need not to be asked for any unnecessary information through the form fields or registration pages. The websites must stick to the very
basic fundamentals and try to provide the easy access to the visitors with minimal required information. Doing this helps in making sure that the customer is not annoyed or felt that the website has been too demanding. These unnecessary form fields are a conversion killer and if they are not made precise and limited than the chances of visitors escaping themselves before filling out these forms is quite predictable.
3.Use attractive titles The customer doesn’t have the required time to go through each and every product in the website. The picking of products is more often a random choice that the visitor’s make on the basic of better looks. Therefore, the website must try to divert the attention of the customers on their products. One of the easy way to do this is by using attractive title tags for the products. Headline is one of the most catching thing on the landing page and getting it right can boost your website conversions to a great extent. See how Movexa made its headline more clear by adding one word, which increased their conversions by 89.97%.
4.Create an urgency
One of the best way to get better conversions would be not following the customers but making the customers follow you. It can be easily done by the websites by the website owners by creating an urgency for the situation. One
of the important aspect of conversion optimization that makes the use of customer’s psychological instincts to get conversions. The customers when shown with a time limited offer than they tend to make a decision which is more favorably website oriented. This is one of the most common hack where the website can use various urgencies such as one day delivery, only ‘n’ left. It will fetch better results for the website conversions.
5.Provide freebies and offers
There is a very old relationship between customers and the freebies. The customers are always in search of products which they can get at least possible prices. Thus, the website must use this information as an advantage and try to lure the customers on the basis of freebies and appreciable discounts on various products. The word FREE has contributed a lot in the conversion rate optimization of multiple websites and it is very likely to lure the customers to make a purchase after reading the word. So, drag the customers to your website instead of asking them to come to your websites.
6.Enhance the CTA’s
The call-to-action on any website hold a key role in determining the behavior of the customers. The website need to design the CTA’s that are able to attract the customers to the web store. The CTA’s must be designed with a clear meaning, such that the customer is sure about the consequences about their action. The CTA’s must be distinguishable and the websites can make use of the A/B testing tools in order to determine the feasibility and positioning of the call-to-action triggers on the website. It helps in improving the conversion rate by a large factor.
OVER TO YOU The idea of improving the conversion rate may require the website owner to test different aspects and make use of various tools in order to optimize the website for best results. The easy and simple conversion optimization practices are sure to reap better results for the websites and get them a good and improved conversion rate.