6 Steps towards a mind blowing product descriptions for your E-Commerce Store
Online shoppers are in a habit of checking out the product descriptions and other details before finally making a purchase. People become convinced for making a product purchase when they feel that the product details specified are exactly as per their expectations and requirements. These few lines of product descriptions are often a major “attention seeker or detractors for your site visitors and can influence your product sales to a great extent. If you feel that your product descriptions are disappointing your targeted customers, it is time to make a short analysis on your eCommerce store. Here are the amazing tips that can help in achieving the product descriptions that can effortlessly entice your site visitors. 1) Convey your product message in a language that is easily understood by your customers- Always remember that you are writing your product descriptions for the common site vistors and not for some scholarly people, so keep your message tone simple. If your site visitors are unable to apprehend the message about your product, you will surely experience low sales no matter how good your product may appear to you. Write your product descriptions for the general masses and not for the higher educated people. Don't let your visitors scratch their head while trying to understand the meaning of your product details. The key to bumper product sales and conversion rates is to keep the language simple for your customers. 2)
Write your descriptions according to your customer interest-
It is no surprise that “What grabs the attention of your mind is what gets out of your store shelf”. You need to find the right words that can get your customer attention instantly for improving your product sales and conversion rates. Try to connect with your targeted customers first before making the sales pitch regarding your advertised product. You can also take the help of Mocking Fish heat maps such as attention heat map and mouse move heat map for getting the detailed customer information in order to create engaging product descriptions for your targeted customers. 3) Provide information about the utility of your products- Explain to your targeted customers about why they need to buy your advertised product and what is its USP. If you are able to convince your site visitors about the importance of your product in the day- today life, it will not take much time to declare your products as “out of stock”. There are numerous competitors which are giving a tough fight in your particular business segment, so you need to portray your customers about why your company should be their ultimate choice through simple and engaging product descriptions. 4) Try to strike a chord with your customers and not just blatant product promotion- “Excess of everything is bad”, similarly too much of product promotion can deviate your customers from your store. Use a language that resonates with the mindset of your site visitors and simultaneously encourages them to purchase your advertised product without going overboard. Keep the interest of your customers in the centrestage as they are the criteria that decides the success or failure of your advertised product. 5) Keep your writing realistic and not for the angels- Customers are now a days much more aware and knowledgeable than before. Due to this, they do an extensive market research before finally settling down for a particular brand, product or company. You need to be realistic and not use those hyperbolic words that seems to be fooling around your targeted customers. Understand that you need to be near the real world business scenario and not some fancy and unrealistic situations. All this simple tips can help in boosting your eCommerce conversion rate optimization efforts to a great deal. 6)
Share real life stories about your advertised product-
Real life stories about your product tends to make a strong impact on the minds of your targeted customers than those promotional words. Provide a chance to your customers to share their real product stories on your site for getting instant customer attention and conversion rates. This will give your visitors a sense of feeling valued and will keep them engaged to your eCommerce site inspite of several competitors. Further, they will feel that your store gives more importance to its customers and will improve your site traffic automatically. It is actually high time that you need to start paying increased attention towards the product descriptions on your eCommerce store. Who knows that those few lines of product descriptions can actually bring sales, site traffic and can make significant improvements in your eCommerce conversion rate optimization efforts. Sometimes, trivial things can make a big impact on the performance and working of your store, so don't ignore it.