7 Key factors for a successful holiday sales The holiday season is filled with joy and happiness. In order to share the joy, most people prefer to gift each other with something. Thus, a tradition of buying the presents starts. Most of the people will choose the easy path, visit the online web store, select a product and gift wrap it to their dear ones. This is a general trend and almost followed by majority of the people. Due, to this the eCommerce website are almost over crowded during the holiday season. Visitors just take a look at different stores and choose the best suited products for their known ones. The web traffic during the holiday period is so much that the web store would like to utilize every opportunity and would like to make maximum conversions out of the visitors. In order to do so the web stores must be ready to provide all the necessary features that the visitors are looking in a web store. Therefore, the pre-holiday marketing strategy is one of the important things that needs to be discussed. The web store needs to be ready for the incoming traffic within time and covered with all the products that the visitors may demand. Let us discuss some of the important factor that must be kept in mind before giving the web store a final thumps up for the sales for holiday sales.
1.Easy access
One of the important feature that must be provided by the web store is the easy access to each of the visitors. The visitor maybe the first time customer of the web store, therefore they must not be forced to sign up for the web store in order to make a purchase. The web store can offer the social login feature for easy and safe access to the web store. The visitors must be provided by easy and simple access to the web store and provided assistance in making a purchase from the web store.
2.Product availability
As, the holiday sale is witnessed by the introduction of a large number of customers on the web store, thus the web sore must make sure that they have the popular product available in bulk. As, the current trend follows, most of the customers follow the same pattern and wish to make a purchase on a single item. Thus, the web store can use the information and make the availability of certain items in plenty, so that they may not run out of stock too soon and majority of the customers get to purchase the trending product.
3.Website theme
If the website is customized as per the holiday theme then it helps the customers to relate better with the products. The chances are that the customer might make more purchase from the store. It also fills the customers with emotions regarding the holiday season and this generates a feel of being friendly towards the web store. The web store also appears quite good and create a positive impact on every visitors. It’ the theme and the layout that influence majority if the customers to make a purchase from the web store with an added pinch of the holiday season.
4.Discounted sales
What could be a better idea for the customer to receive products on a discounted price during the season sale? The web stores must try to lower the price at the same time also keep margin further profit while making the sale during the holiday season. This delights the customer and encourages him to make more purchase from the web store. This way the web store owner gets to earn better and more profit on the products. Therefore, providing the products in lower price is always a better idea.
5.Help and support
The increased web traffic may also create confusion in lot of visitor’s mind regarding the products. Thus, the web store must be ready with a support team where they can provide a complete assistance to the visitors. The visitors may have query regarding the availability of the product or some other web store related stuff. Having a support team is always helpful, as the visitors get their problem solved, meanwhile the web store can assists them in making a better and a good purchase from the web store. A satisfies customer will return back to the store in order to make another purchase.
6.Easy Checkout options
The visitors should be provided with the option of easy checkout. As, the web traffic would be very large and the customers might have to wait in order to get their purchase done due to the website performance. In this case the web store must provide the customers with the feature of easy checkout. It would include enabling the user to make a guest checkout as well as the option of ne page checkout will also help the visitors in getting done with their purchase as soon as possible. The easy checkout ensure the happy customers and better sales.
7.Shipping assistance
One of the problem with the web store during the holiday sales is shipping. Most of the time, the product orders are in bulk, thus the chances of delivering the order to the customers may take a lot of time or extra money. In this case, the web stores must step forward and provide a better shipping assistance to the customers. The web stores can use the Prestashop Shipping manager to manage their orders. The shipping assistance helps the web store to make a good bond with the customer and at the same time ensures the web store to see the customer in the near future to make a purchase.
OVER TO YOU The holiday sales is filled with people coming to the stores and making a lot of purchase. Thus the web store owners may use various tools in order to be ready for the holiday sales. The customers must be provided with all the features so that their shipping of the holiday sale is special one and they may like to re-visit your store to make future purchases.