A/B Testing tips that can shape your business fortune- Volume 1
Uptill now almost every big or small online business entity must have heard about the importance of A/B testing in the online business environment for the growth and progress of their company in the competitive business scenario. As, everything has its share of ups and downs, so this web testing approach is no different from the lot. Business entities need to take corrective steps and measures for making the most out of their split testing strategies. Let us take a look about the same. Implement A/B testing on your product images and models- Appealing images have the potential to grab the instant attention of your targeted customers towards your product and company. Particularly, in case of eCommerce companies, you need to have an optimized and high quality product image for providing a better insight about your available products. Further, make sure that your images are near to the original product so that your targeted customers should not feel deceived at the end. At the end, do not forget to implement A/B testing on your product images for getting maximum conversions and product sales. A/B test the related products on your eCommerce store- There are times when customers on an eCommerce store are often disappointed when they found out that the products in which they have expressed interest is currently unavailable or “out of stock�. In these scenarios, the recommendation of related products on an eCommerce site comes as a much needed respite for online shoppers. This recommendation not only compels your targeted customers to make the online purchase but also improves your conversion rate optimization efforts to a great extent. You can try A/B testing on related products like their position and placement on the site, above or below the fold, image quality of products and
other such parameters for that optimum impact. Apply testing on the column swapping- The placement and position of site elements makes a tremendous impact on the engagement and attention of your targeted customers. Although, you believe that you could place your important site elements on the left or right side of the website but it certainly matters a lot and can affect your conversions in a big way. There are eCommerce sites like BabyAge, one of the top 500 e-tailer company experienced a surge in the conversion rates by upto 22% when its left column was swapped by the right column of its website. A/B test the various shapes of your CTA buttons- Gone are the days of simple and ordinary call- to- action buttons which could grab the attention of your targeted customers. In this age of innovation and customization, you need to make your CTA buttons more interesting and appealing. To accomplish this crucial task, you can take the help of A/B testing for testing button size, color, position and shapes for getting maximum conversions from your targeted customers. Implement testing on the social login options of your site- Social media has become an integral part of business marketing and promotional activities as it gives the opportunity to connect with a huge global audience at a common platform and thus improves your chances of conversion rate optimization and product sales. Implement testing on which social media sites are actively used by your targeted customers for getting effective social engagement and customer attention. It is the last chance for you to grab your share of conversion rates, site traffic and product sales by implementing these A/B testing tips. If you are unable to make it even this time, you are sure to lose a big business fortune among your rivals. For more information and updates about this field, stay tuned to the second installment of this article- A/B testing tips that can shape your business fortune- Volume 2.