A/B Testing tips that can shape your business fortune- Volume 2
If you think getting customers and sales on your eCommerce store is like “digging a well in the desert”, you need to think twice as A/B testing has changed the complete business environment in a short span of time. It is now wanted everywhere and has become the most dependable tool to drive the conversion rates and business growth around the world. If you think, we are making “larger than life” claims, do check out these helpful tips that can help you in achieving a significant business lead among your rivals. Test the effectiveness of your search bar- In an eCommerce store, you need to have a highly productive search bar that can help you in getting your desired product effortlessly. Remember that the ease of getting products on your site is directly proportional to the product sales achieved on your online store. Your search results should be smart enough that can provide results based on the preference and choice of your customers. To make it more productive, you need to employ “do you mean”, smart search results, “search instead for” and other such technologies for getting instant search results. Implement testing on the category and sub category pages- Category and subcategory pages in an eCommerce site helps in providing an easy access to the desired products by customers. Moreover, it helps in improving the site navigation and customer engagement on your online store. Try out the different variations of your category and sub category pages on your eCommerce site for better conversions and product sales. By organizing your category and sub category pages, you can perform effective navigation and
conversion rate optimization for your business entity. Apply testing to make your pricing more appealing- Product pricing can be a major “turn on/off” for your targeted customers, so work towards making them more appealing and presentable. You can test the different variations of your product pricing in order to grab the instant attention of your site visitors. You can apply attractive discounts, shopping offers and other such schemes for improving your eCommerce conversion rates and product sales. Apart from this, you can apply A/B testing on your product pricing for determining the most effective pricing strategy that can increase your customer engagement and attention. Check the effectiveness of your shipping options through A/B testing- Shipping options are often perceived as unimportant part of an eCommerce site but they are in fact important as they tends to influence the shopping behavior of your targeted customers. You need to understand what are the most favored shipping options for your targeted customers and should give the options accordingly. This can help in optimizing your conversion rate optimization efforts to a great extent. A/B test the checkout process of your online store- Whether you believe it or not, checkout process is the most critical process for any online store as it helps in the instant customer engagement or deviation. A lengthy checkout process is always an eye sore for the eyes of your site visitors, so work towards keeping your checkout form relevant and of appropriate size only. You can implement split testing on the different variations of your checkout page for determining the interest and behavior of your targeted customers for maximum conversions and sales. Don't keep on neglecting these valuable A/B testing tips for getting immediate returns in terms of eCommerce conversion rates, site traffic and product sales. Always remember that “Make hay while the sun shines”, so take proper attention towards all these points before implementing split testing on your eCommerce site.