Achieving Conversions and Product Sales with your Emails- Part 3
Emails are one such marketing mediums that have surpassed the linguistic, geographical and diversity in nature of business due to their unmatched features and customer acquisition ability. They have the lowest cost- per- customer (CPC) when compared to other marketing and promotional mediums which makes them the perfect marketing choice for all types of business entities be it small, medium or large. If you are still unable to tap this pocket friendly marketing medium for the growth of your business, you need to adopt the following valuable email marketing tips for higher conversion rates and product sales. Make your subject lines more engaging and appealing- In this busy lifestyle, nobody has time to open each and every email and most of them went unnoticed by your targeted customers. Considering the high volume of email bounce rates, it is important to make your email subject lines more engaging and customer oriented for better conversions. To make the optimum usage of your email subject lines, you need to take the help of click heat map tool like Mocking Fish for understanding the interest and choice of your targeted customers in order to get maximum customer attention. Include an effective images, graphics and visuals- A simple ordinary text is not enticing for your customers and you need to include optimized images, graphical elements, infographics and visuals as and when required. An engaging image helps to spread your message and brand identity in an effective manner and thus helps in grabbing the most out of your conversion rate optimization services. Don't ignore this crucial aspect while preparing the promotional emails for your targeted customers. Don't overload your mailing lists with irrelevant email addresses- Just as the “Right key can only open the lock”, similarly targeting only the right customers will provide you the desired business results. It does not make any sense if you are just sending your promotional emails without filtering out your mailing lists. The key to email conversion rates is to send the “right message to right person” for getting the instant attention and product sales for your eCommerce store. Make necessary email optimization for mobile based devices- Due to the increasing number of mobile based devices like smart phones and tablets, more number of
people are checking emails on them instead of desktops and laptops. This changing trend has added stress on various business entities to optimize their emails for mobile devices so that they can load up effortlessly. Use features like images, graphics and background elements with caution as they tend to make your emails much slower in performance. Showcase your call- to- action (CTA) button effectively on your emails- Call- toaction buttons play an important role in converting your site visitors into your actual customers. You need to utilize the services of mouse move heat map for highlighting your CTA buttons in order to facilitate better customer engagement and conversion rates. Once, you can utilize these email marketing tips, you can effortlessly make a significant improvement in your conversion rate optimization services and product sales. It is high time to pay a little attention towards these mind blowing tips that can give a new direction to your marketing and promotional campaigns.