Conversion Rate Optimization Of An Ecommerce Website Conversion rates are the percentage of customers who visit your site and take the specific actions you intend them to take. For example, those specific steps could be adding a product to the cart, downloading contents from your site, inviting people to like your page, filling a registration form, and requesting for quotations, etc. For an eCommerce website, it is imperative that it is having at least a two to three percent of conversion rates. That means, out of every 100 visitors, at least two- three visitors perform the actions that you want them to perform. Here, I am going to discuss some paramount facts which could help you in conversion rate optimization for your site. Some tips to improve your eCommerce conversion rates1. Get your site A/B Tested- A/B Testing, also known as split testing or bucket testing, is a website testing tool used to generate ideas for conversion rate optimization of your site. It is applied to create two versions of a web page or site and test them against each other by comparing the amount of conversion each of the variations produces. The site is splinted into two versions where the original version of the site is called as the "control page." Another version of the site or page is created with the changes we expect to be useful and is named as the "Variation Page." The two pages are then directed to a different audience in some proportion for a certain period of time. The ratio may vary, but it is advised to divide the balance by 50:50 as it will be an unbiased approach. After a period of time, both the variants are studied to find out which of them gain a maximum conversion and the variant with the maximum is marked as the "Winner Page." 2. Get your site Heat map analyzed - Heat map is a website tracking tool which is used for tracking the usability of a site element and performing the conversion rate optimization as suggested by its report. Here, the heat map of a site and its element are created on a basis of clicks and scrolls they get from the visitors. The percentage of clicks and scrolls are analyzed to find out which element is desirous to keep and which needs improvement. The heat map tracking is very useful when it comes to making some changes in a website. This gives a detailed report about the browsing behavior of the visitors on a site. Mocking Fish heat map tool can be used to track your web pages efficiently. 3. Check your CTA buttons - Test your CTA buttons using various testing methods. For example, you may use "Order Now" instead of "Buy Now". A/B testing and Heat map tracking tools could be employed to check the behavior of your visitors, and then a final CTA message could be created. Testing CTA buttons could decrease the causes of bounce back by increasing your conversion rates.
4. Adding a live chat option - Adding a live chat option will make your visitors feel supported. It will also reduce the burden of phone calling from the visitors, and also they can connect with you instantly. Here, are the examples of some companies who provide a seamless chat support to the customers or visitors on their site Hewlett-Packard, Dell, Mocking Fish, Knowband, etc. 5. Start blogging - Write contents which attract the attention of your target audience. Blogs can guide a large amount of traffic to your site and suggest readers to take your services. People find the suggested products and services to be more reliable. For example, if your target audiences are PrestaShop developers then you can write blogs about various tools and modules your company develops to make the PrestaShop site development convenient. 6. Deals, discount, and contests - Add banners to your site highlighting different discounts and bonus you are providing to the customers. Creating special events and contests will improve your conversion rates as it will encourage the customers to avail your offer and discounts. For example, many eCommerce sites create events such as weekend sales or festival sales where they offer massive discounts on special items. They gain a lot of conversions during this period of sale. 7. Checkout process - Many of the sites have a very lengthy checkout process, customers generally avoid those sites who ask for lengthy forms to fill for booking an order. A short and compact checkout process could improve the conversion rates and decline shopping cart abandonment issues. You can integrate an auto fill module to manage the credentials entered by a customer at the time of account registration and utilize those credentials to auto fill the details in a checkout form. Doing so, you will increase the number of returning customer on your site. 8. Provide free shipping - No customer likes it when you ask them to pay for the shipment of their purchase. In fact, most of the companies are offering free shipping services. So no one is going to buy from you if you charge them for shipping of the products purchased already. They will just abandon your shopping cart, and buy it from someone who is offering a free shipping service. 9. Responsive design - A large number of customers browse their favorite site from mobile phones. If your site is not optimized for different platforms, then it would not be able to attract your customers. Mobility is one of the most wanted factors by the search engines these days. Sites optimized for cross-platform devices always have a competitive advantage against the other sites. 10. Provide high-quality product images and product description - An eCommerce customer cannot touch the product until it gets delivered to him. So most of the customers feel hesitant to buy a product without actually feeling it from their hands. A high-quality product image with zooming facility will build a confidence about the product in the customers. Present a decent and real product description with all its specifications and
legal information like warranty services and return policies. Above mentioned points are the methods and procedures which you can apply to get a converting eCommerce site and increase your sales. There are still a number of measures which you can think of, just remember that it is a great idea to test each and every option, before adopting it finally. You can utilize A/B Testing tool to test your ideas before adopting it.