Decoding The Myths And Superstitions About Conversion Rate Optimization One of the major reasons for the failure of conversion rate optimization efforts are the widespread ignorance, myths and misconceptions about this practice that is preventing various eCommerce organizations from making full utilization of this key performance indicator. They are the backbone for defining the success of an online business organization and hence it is important to understand their impact and business potential for the growth of your online organization. Here are the few points that will guide you about how to achieve the desired eCommerce conversion rate for your business organization. 1) Make optimization of only relevant and important elements of your websiteFocus on the right elements of your website that can actually contribute in your conversion optimization efforts and work towards improving their individual role. Don't just optimize each and every element in your site unnecessarily that may affect your cost, efforts and time. Analyze what is important for your site before making any optimization efforts so that you can channelize your efforts in the right direction. 2) Raise the standards of your conversion tests to your own level- Don't blindly follow the half truth and half lie results of the various business organizations regarding conversion rates. But, be ready to set your own benchmark by comparing the present results with your past performances so that you can have a better idea about your changing conversion rates. This practice do make a better sense as business organizations should follow realistic goals and not some hypothetical goals. 3) Don't fall into the trap of faux case studies- There is a higher possibility that those case studies with fancy conversion rates are often too unrealistic and far away from actual reality. This is because there are various parameters that judge the performance of a case study like site traffic, time duration, actual conversion rates and other such factors. By having a close introspection on all these elements, eCommerce organizations can analyze the validity of those case studies so that they can realize the actual reality behind those exaggerated conversion rates. 4) Conversion rate optimization is more than CTA testing- Most often, people are confusing conversion rate optimization efforts with the testing and adjustments of CTA button which is completely false. It is certainly much more than making changes in the placement, position, color and text of the CTA button and statement. Instead of this, the whole focus should be towards making the user experience of the site more engaging, user friendly and simple so that more number of people can visit your website. Once, you can make significant improvements in this direction, your eCommerce website will surely make huge growth in terms of conversion rates, site traffic and product sales. 5) Focus on the realistic incremental figures and not on unbelievable magic figuresAlways remember that eCommerce organizations boasting about 200% or 400% increase in conversion rates are not revealing the exact proper figures and are far away from the actual reality. So, don't get disappointed if you get a minor improvement of 5%, 10%, 20% or 30% in your conversion rates as these small changes can have a major impact on your overall sales and profit margins. You need to be more realistic towards those fancy conversion rates and should try to find out the actual inside story behind those over- rated conversion rates.
By making adequate attention towards these five points, business organizations can have a fair idea about why their conversion rates are not performing expectedly and can erase all their misconceptions about these conversion rates. So, delve inside the mystery of these conversion rates and you will be completely startled by the facts that will be revealed about this key performance indicator (KPI).