Design a Compelling Call-to-Action for Better Conversion Optimization
Why are call-to-actions so important? Why some CTAs pass, while others fail? What makes them crash? This post is particularly designed to answer these paramount questions which arise in the minds of every professional dealing with conversion optimization of a site, web page, landing page, web form, and so on. Let us shed some light on the conversion optimization considerations and help you in creating a high-end CTA button for your site. 1.
Position- The most paramount consideration-
The position of your call-to-action button is vital for ensuring that it gets the desired attention you expect from it. Put sufficient amounts of white spaces around the button, it will help to offset the button from rest of the elements and contents on your page. Getting your CTA the attention it seeks is the most crucial task when it comes to conversion optimization of your CTA. Even the best conversion optimization services believe that making CTAs large enough and colorful helps in segregating them easily from rest of the contents. They also advise that we should not blend the CTA with the design of the page or else it will get lost among the other contents of the site and no one will notice it . 2.
Prioritize your CTA by putting it above the fold-
When you put your CTA button above the fold, it ensures that it is a dominant element on your page. Do not keep it somewhere that shows it as an optional component of your site. If you are deploying a call-to-action then you should make sure you give it enough priority to get noticed. Putting it above the fold helps you in showing its relevancy with the site. For example Mocking Fish, a conversion optimization service provider, puts its “Free for 1 Year� CTA at the top of the page. It shows the priority given to this CTA is more than any CTA on the page.
3.
Put “Action” in your call-to-action-
As its name suggest, a call-to-action is not just for showcasing, it demands actions. The statements given on a call-to-actions button should be competent enough to appeal a visitor to perform some action that is mentioned on it. Examples include, “Get it”, “Free Download”, “Add to Cart”, etc. All these CTA button are appealing the visitors to perform a particular action. 4.
Sometimes it is better to use multiple CTAs on a page-
Sometimes, you may want to funnel your visitors into two or different directions. To make your point clearer you can use multiple call-to-actions on a page so that more relevant traffic comes to a particular CTA. This will ensure the conversion of the CTA by funneling the desired and relevant audiences to your page. For Example, the page below consists of two call-to-actions for two different kinds of services by a single service provider.
CTA buttons becomes very important when it comes to the conversion rate optimization of your site. A converted CTA button brings customers for your business. Try to make them as effective as possible by considering the above suggestions. Want to know more about how to test your CTAs and conversion optimization of your site? Follow this link to explore more.