Eye Tracking for a High Performing Website
It is important to know, analyze and understand how your visitors see your website for achieving business goals without any hiccups. This critical information is capable to drive more visitors, sales and conversions towards your website. It is an advanced form of website tracking that has made the effective utilization of site elements. If you are a beginner in the field of heatmap and is not aware about eye tracking, let us provide you information about the same. Eye Tracking- This tracking methodology involves analyzing the optical focus of your site visitor for getting crucial data about focus time, point of focus, eye movement and much more. The method tracks the gaze and movement of the eyes while you are focusing on various objects, surfaces or web pages. With this analytics information and eye tracking studies by heatmaps, site owners can help in improving their website usability and customer engagement in a drastic manner. Let us now discuss the various ways in which eye tracking reports can help in optimizing the performance of your website. This tracking methodology can provide you insight about this important question about- how to optimize your site? Eye tracking provides detailed information about visitor interaction with your siteYou need to have a clear idea about the interaction of visitors with your site for eliminating weak areas. The eye tracking studies by heatmaps can guide site owners about how visitors are spending time on your website by recording and tracking their eye movements. It will help you understand which areas or regions in your site are grabbing maximum customer attention and which are not getting the required attention. Further, use of tracking tools can improve customer attention and engagement on your site. It will also help you understand the focus areas of visitor's eyes, depth of their focus, gaze pattern on your site content and
much more. It helps in understanding the maximum usability of various site elements- There are numerous elements like images, videos, headings, CTA buttons, web forms, links and other such components but not everyone may be performing according to its full potential. Eye tracking can guide in website usability and can let you know which elements are the weak elements in your site. These eye tracking studies by heatmaps also helps in establishing connection with the user attention and website content. By having knowledge about the elements that are not performing adequately, site owners can perform A/B testing on them one by one to improve their conversion rates and sales. MockingFish is one such A/B testing tool that can perform split testing on various site elements for achieving their maximum performance on your website. Eye tracking helps in providing information about attention span of a visitor- As per the various eye tracking studies by heatmaps, it has been observed that visitors spend time on a website in a F based pattern. The eye movement of the visitors are maximum across left to right side of your website content, then lower across the same direction and then decreases afterwards. Due to this information, you can utilize eye movement for effective placement of your site elements for grabbing maximum customer attention. This focus pattern of visitors can help you understand where you need to place crucial information on your website for getting required customer attention and higher conversions. If you are not able to utilize the services of eye tracking heatmaps due to price concerns, you can avail the MockingFish Mouse move heatmaps that can be used freely for a year with the startup plan. Whereas, you can enjoy the advanced features of this heatmap tool at a monthly price of just $10 under the enterprise plan. It is important to make use of these eye tracking studies by heatmaps for giving a new boost to your conversion rates, product sales and customer engagement on your site. This advanced form of website tracking can be of great help in achieving your desired business goals in a coherent manner. Thus, keep a note of these crucial points to understand the impact of eye tracking heatmap reports on your website.