Factors Affecting The Conversions of Your Site Forms- Volume 2
There is hardly any site which might not be using the web forms for fulfilling various purposes be it customer registration, checkout formalities, newsletter subscriptions or any other such tasks. They serve as a means of communication that can establish effective rapport between customer and company for achieving higher conversions and sales. If you have been unable to get optimum customer attention on your web forms for a while, it is time to utilize the various mind blowing tips for your online store. Take a look at them below: Improper and confusing validation messages- Having errors while filling out the web forms is a common phenomenon which is experienced by most of the online users. In order to eliminate user frustration and to improve customer engagement, it is mandatory to display the required error messages in front of form labels. It will inform users about the areas where they are committing the mistake and can correct them on time to ensure the seamless submission of web forms. Error messages needs to be clear and concise for grabbing the immediate attention of your site visitors for making quick corrections. Site loading speed and frequent redirects- Most of the online users who are registering for social account login, newsletter subscription, checkout formalities or other such formalities are often bogged down by slow site speed which makes it extremely difficult for fulfilling the various registration requirements. You need to remove heavy graphics, background elements and other such components that tends to slow down your site. Apart from this, you need to avoid frequent redirects on your site for keeping customer engaged to your site. This unnecessary redirecting frustrates the user and turn them away from your site and persuades them to look for an alternative site. Work towards minimizing it in order to improve your conversion rate optimization efforts. Absence of required directions, follow- through links on your site- It is usually considered a good practice if you display the required step by step directions and follow through links on your site in order to facilitate a trouble free customer registration. These helpful follow- through links can inform your users about the next steps that needs to be
initiated by them. With a proper guidance, there will be less chances of making mistakes and your web forms will serve their desired purpose in a seamless manner. You can also take the help of A/B testing tool like Mocking Fish that can provide you a clear view about the importance of a well guided web forms for your particular business entity in terms of higher conversion rates. So, don't take chances with the usability of your web forms and start implementing the above mentioned steps for getting desired business results. These web forms are not just useful for grabbing required customer details but can also turn out to be a significant booster in terms of conversion rates and product sales.