Go for eCommerce Conversions with these Personalization Tips (Part 2)
Personalization has become a symbol of class and sophistication among people of all age groups as everybody wants their choice to be imprinted on their selected product. This madness for personalization has been driving the sales and traffic for numerous eCommerce stores around the world. If you thought “personalization� was just the obsession of people, think again as it has the potential to improve the customer engagement, site traffic and product sales for your store. Here are the tips that can help in rewriting the success story of your business entity among your business rivals. Personalize your site search results- Customers on an eCommerce store are often not having adequate time to navigate each and every category and sub- category pages of their products for accessing a particular product. It is not only time consuming but is also frustrating as there are hundreds of products to choose from. In this situation, a personalized site search results can really be a cool breeze for getting quick access to your desired product. Shoppers can make their search results personalized by using various filters like size, color, brand, most popular/viewed and other such parameters for grabbing maximum customer attention and conversion rates. Make your product categories customized according to your targeted customers- Site visitors are always looking for products that are tailor- made as per their requirements and preferences. If you want to improve your sales, you need to track your visitor browsing behavior through the help of a click heat map tool such as Mocking Fish for improving your site navigation and customer engagement. Provide information and updates to your customers based on their taste and preferences for getting maximum conversion rates and product sales. Personalize your promotional emails for getting effective customer attentionPromotional emails are the most effective method for customer retention and can improve your conversion rate optimization methods to a great extent. You can increase the
productivity of your emails by making it personalized according to your targeted customers for maximum conversions. Further, it makes your customers more attached to your eCommerce store and increases their trust and loyalty in your products and services. Apart from this, you can also implement A/B testing on your promotional emails based on time of posting, email subject lines, main email body, CTA buttons and other such parameters. Showcase your shopping offers based on the personal information of your customersIn this tough online business environment, it is important to showcase your shopping offers and deals based on the location, interest and choice of your targeted customers. This type of personalization makes your customer feel more important and valued by your store which can contribute in improving your product sales and conversion rates. By following these simple personalization tips, store owners can effortlessly draw huge number of customers and product sales. If you can provide interesting customization to your targeted customers, there are no reasons left that could lead a significant drop in your conversion rates and customer engagement.