How Can You Track a Heatmap Based On The Scrolling Behavior Of The Visitors? When we talk about conversion optimization of our website, we come across various A/B testing software and Heatmap tools presented by various conversion optimization companies in the market. Each one of them claims to make your conversion rates grow like nothing else. Sometimes it becomes very difficult to decide which one suits best to your requirements. I am going to discuss a very crucial tool that can help to implement the features and functionalities of all these advanced tools and software in a more convincing way. Here, I am talking about the heatmap tools. Heatmaps are one of those tools which can represent the browsing behavior of your visitors on your site into an alluring graphical stimulation. Some heatmaps are capable of providing a graphical representation of the data based on the clicks patterns of each visitor on the site, while some other types of heatmaps might use the site insights to provide you with the data for customer engagement with your site. The heatmap tool which attracts my attention most is the Scroll Heatmap. This type of heatmap tool is capable of representing a complete information about the sites usability, based on the scrolling patterns of the visitors on your site.
In order to find the desired contents on a page, visitors scroll through the various elements on a page. If they find their desired content or something hits their attention, it is natural that they will stop scrolling their and stop for a moment to take a look. Now, this scrolling movement is recorded by the various heat map tools like Mocking Fish heatmap tool and is analyzed to find out the parts on the page which gets the most of the attention. This analysis is then converted into a visual representation and is presented to the site admin in the form of a color variations pattern. This color variation is after that used to distinguish the most visited sections from the least visited sections of a site. One can use this investigative information to arrange out the design of the site such that most important elements get most of the attention on the fold and make some huge upgrades in the conversion rates. The portions of the page where most of the visitors browse is marked with red in color, following with orange, yellow, green till blue color in descending order. The least visited portions are marked with blue color. In this way, a site admin can have an insight of the scrolling behavior of the visitors and plan a site modification according to the track results. Thus, a scroll heatmap can actually help us to modify our site contents and plan further actions in a right direction. A heatmap is a valuable tool for amplifying your business execution by expanding the conversion rates and sales to a great extent. It eliminates the need for guesswork by providing accurate data for the site modification and conversion rate optimization.