How heatmapping of your e-commerce website affects your conversion rate?
Heatmap has undoubtedly emerged as an effective tool for analyzing the performance of your e-commerce website. The information and data provided by the heatmapping of your website can prove to be extremely crucial when it comes to optimizing your conversion rates. Heatmap along with A/B testing can act as a dual sword that can cut across various deterrents in your conversion rate optimization. While heatmap gives you an idea about visitor’s behavior on your website, A/B testing helps you to figure out those changes that can benefit you in optimizing conversions. Here we will take a look at the various effects that heatmap can have on conversion of your website. Heatmaps and their use in optimizing conversions
1. Checks the CTA: Call to action buttons are the driver of conversion on your website. Heatmap allows you to effectively track the performance of your CTA’s, that is it provides you with the insight of weather or not an optimum number of visitors are clicking on it. 2. Content check: It gives you an idea about the quality of content posted on your website. The quality of content can be easily analyzed by observing the heatmap details of your webpage. This will help you to upgrade the level of your content so as to grab visitors eyeballs. Content having the desired quality level will grab more attention of the users and they can be easily tracked using the attention heatmaps. 3. Improves landing page: By providing a check at the above two elements it provides you with the data to improve upon the performance of your landing page. Landing page modification plays a crucial role in optimizing the conversions for your website. You can test the usability of your current landing page and optimize it accordingly. 4. Optimize your content placement: An online survey revealed that a visitor on your website spends 80% of its time reading the information above the fold. Considering this fact, the location and quality of your content matters. So, you need to place them at appropriate position so as to make your website more user-friendly and attractive. Heatmap helps you to track the location of the attention of your visitors and assist by letting you know the appropriate position of a content on your web pages. Heatmap vs conversion at glance By catering to the development needs of the above mention elements, heatmap allows a more user-friendly outlook to your website. It is a well known fact that more the user friendliness of the website, more are the chances of better conversions. In order to take heatmapping for your website you can take the help of tools like MockingFish heatmap tool. To have more quantitative and qualitative analysis of your website you can opt for a combination of heatmap and A/B testing. Here
MockingFish can come in handy as it provides you the facility of both the tools that too with a one year free trial. Conclusion The importance of utilizing tools and techniques in order to optimize your conversions can’t be neglected. In this regards tools like heatmap and A/B testing have earned significant credentials when it comes to providing a boost to your conversions. Missing out these useful tools in your CRO campaign would not be a great idea for sure.