It’s a Time To Get Obsessed With Your Conversion Rates
In the current eCommerce scenario, your online store's conversion optimization is all that you need to survive. The competition was never so tight as it is today and it is going to hit even more fiercely in coming days. E-Commerce conversion optimization is the only way you are going to survive this apocalypse. Here are some reasons why your eCommerce site needs conversion rate optimization: 1. You get your customers without any extra cost The most obvious reason to work on your eCommerce conversion optimization is that you will get your customers for free without spending on eCommerce SEO, PPCs, Paid Ads, or marketing campaigns. Conversion optimization helps you to propel the capabilities of your eCommerce site to its fullest. While you work on the conversion optimization of your store, you automatically propel your approach to the organic SEO of your site. When customers find your site engaging and satisfying they will start searching your site on search engines directly. As a result, your SEO will have a positive impact and you will automatically improve the ranking of your site. 2. Get some competitive advantage Competitions mean that you need to be one step ahead of your rivals, and while doing so, you need to take each and every step after thinking twice and thrice. Your one wrong step could act a competitive advantage for your rival sites. The conversion optimization includes some useful approaches like A/B testing and heat map tracking which can be used by you to work out your plans and registries for your site without any need for blind risks. An A/B testing tool allows you to test the
modifications and updates on your sites for finding out the probabilities of success for a particular change or modification. While a heat map tool will tell you which are the elements on your site which need the modification. These tools help you to have an edge over your competitors. 3. Your revenue generation directly depends on your conversion rates Even a slight change in your current conversion rate can have a very strong impact on your revenue generation. Whether it is a positive change or a negative degradation in your conversion rates, both of them are going to affect your revenue generation significantly. An increase of 20 % in your conversion rates can result in a 200% increase in your profits. This is so because what you get from these increased conversion rates get directly to your bottom line. It means even a 10% increase in your conversion rates can make a huge difference. 4. eCommerce Conversion Optimization opens all your ways When your conversion rates increase, you start making money from your business and suddenly your limitations to afford the other paid services, like advertising, increases. You will open your ways to the world on new opportunities and utilize those opportunities to make more money and profit from your business. In short, it is ll connected. If one goes right, everything comes on the track by itself. Here are some benefits that you can secure if you are working on the conversion rates of your website: 1. You will generate profits from your business. 2. You will save extra expenses which occur on the paid Ads and in organic SEO of your site. 3. You will have more website traffic than your rivals. 4. Your landing pages. CTA buttons will start attracting your customers. 5. You will have a competitive advantage over your competitors. 6. Yo will have an open space of opportunities to discover new ways to generate profit from your business.
What should you do now?
You should start working on your conversion rate optimization. Start thinking the ways to attract your customers on your site and also to keep them with you once they visit your site. Get a competent A/B testing and heat map tool for your website and start optimizing it without any fear of failure. A/B Test your experiments properly before implementing them on your site. Use the heat map tools to sort out the odds from your site. Optimize the performance of your non-performing elements by implementing your ideas that you get from the A/B test results.