Reasons That Can Kill Conversions For Your Store During Festive Season - Part 2
Festive season is usually a reason to cheer about for eCommerce store owners as they have a plenty of ways to sell out their available products and stuff to their targeted customers. It is really a tough task for some online stores when the competition around you is heating up and there are new entrants in your field every now and then. It is disheartening to know that there are plenty of store owners who are unable to make the most of this opportune time of sales and are still lagging behind their rivals. If you want to change this story, it is important to pay little attention towards these factors that are acting as barriers for your conversion funnel. 1. Showcase your reduced price clearly- If you are unable to display your reduced price clearly to your customers, it will be difficult for you to inform them about your product price change. Without the timely update or alert about this crucial data, consumers will not flock to your eCommerce store for making a product purchase. Don't show strike- out price to your customers as they are not much clear and are thus not given enough attention by the site visitors. Display your earlier prices and slashed prices separately in order to provide a clear idea about your price change among your clients for better customer engagement, conversion rates and product sales. 2. Checkout page is not engaging and simplified- For ensuring a quick product purchase, it is the need of the hour to have an engaging and simplified checkout page for your clients. Don't make visitors struggle while making the online payment through your eCommerce store. The checkout formalities need to be of single page only as users are not interested in swapping across multiple pages while fulfilling the online payment process for a product. Keep it short, relevant and less time consuming for boosting the overall customer
engagement and product sales for your store. Don't under- estimate the power of checkout process for boosting your chances of growth and conversion rate optimization efforts for your online store. You could also take the help of an effective A/B testing tool like Mocking Fish that can provide you insight about which checkout version is getting maximum customer attention and conversions. 3. Inform customers about the urgency of your shopping offers and deals- Buyers will flock towards your online store if you are able to create a sense of urgency among them regarding the current shopping offer or deal. It is to be noted that the addition of “limited period offer� can drive customers to make a quick hurry while making a product purchase. You need to show the time period upto which the current shopping offer or deal is valid in order to make a quick surge in your product sales and conversion rates. Make them realize that the offer is available from a specific time period only and is not going to be available for eternity. 4. Display popular payment and shipping methods on your site- It has been observed that the online shoppers often turn away from a store if they can't find their desired payment and shipping method. You need to track down the browsing behavior and site activity through a productive heat map tool in order to understand what are the most popular and reliable means of shipping and payment methods for online shoppers. Based on that analytical data, you can add the required payment and shipping methods on your site for better customer engagement and conversions. Making customers comfortable while making online payment is one of the primary reason for achieving optimum business results. Forget all your concerns regarding your store and other such areas for having a blast this festive season. If you can make required corrections within the scheduled time frame, you will not face disappointment during the arrival of festive occasion. So, get back at work and optimize your site and user experience for a quick business overhaul in terms of conversion rates and sales.