Recipe For A Mind Blowing Conversion Optimized Site (Part 1)
Getting an appealing website is not any sure shot way to grab the desired conversion rates for your online business and needs some extra inputs from the site owners for that fruitful business results. No matter, what ever may be the nature of your online business and your targeted customers, conversion rates are the priority for every business entity. If you are having an eCommerce site, here are the various steps that can help in improving the eCommerce conversion rates for your business. Prepare informative demo video for your home, landing page and product image- A 2-3 minutes informative videos can grab the instant attention of your targeted customers and can explain your desired message more effectively. You can include various informative videos like working/operation of a product, how to maintain the effective working of a product, instructions for filling out any web form, checkout information or any other registration forms for spreading your message in the minimum possible time than those long worded text messages. Work towards making your search facilities more user friendly- Often, product searching has been observed as the paramount concern for most of the online shoppers and has also been one of the significant contributors towards shopping cart abandonments that tends to affect the online reputation of your eCommerce store. Implement the various searching parameters like size, brand, price, price and other possible criteria for making the product searching a seamless task. Rebuild your product pages in the most appealing manner- For any eCommerce site, product pages are the second foremost important page after the home page as they are the medium through which the site visitor directly engages for making the online purchase. Your product pages should consists of the following key ingredients like CTA button, detailed product image, informative product descriptions and a simple checkout process for
providing a seamless online shopping experience to your targeted customers. There are various A/B testing and heat map tools like Mocking Fish that is reliable in terms of test results, effective cost, user friendly interface along with the simple installation and configuration that can help you site owners in this difficult task of website redesigning and customization process. Provide the attractive pricing for your available products- There can't be any other element other than an effective product pricing that can grab the instant attention of your targeted customers towards your online store. You need to analyze your competitors website for pitching your products more aggressively in terms of cost effectiveness and to increase the demand of your featured products among your targeted customers. There are various ways to make your product pricing more reasonable through the use of effective discount coupons, gift cards, free shipping services and other such methods. It is the need of the hour to pay a little attention towards these above mentioned tips for grabbing the immediate attention of your targeted customers for improving your eCommerce conversion rates and product sales. For more information on this, check out the next part- Recipe for a mind blowing conversion optimized site (Part 2).