Reducing Barriers For Better Sales And Conversion Rates (Part 2)
No online business entity want to lag behind its business rivals in terms of conversion rates and sales. These are some of the crucial metrics that define the success or failure of a company and hence they needs to be given proper attention. If you have been the victim of lowering conversion rates and sales on your eCommerce store, it is time to eliminate the barriers that are causing hurdles for achieving the required conversion rates and sales. With early focus on these areas, you can save yourself from facing severe consequences due to falling conversions and sales. Here is what you need to do for your store. 1. Work towards making your site accessible on various platforms- Over the years, the browsing behavior and the shopping activity has changed drastically. Due to the availability of mobile devices at economical prices and lowering data charges, people are now increasingly using mobile devices (smart phones and tablets) for making online purchase and browsing sites. With this changing scenario, it is important to make your sites accessible to various platforms in order to boost your chances of conversion rates and product sales. You can take the help of technologies like HTML5, CSS3, mobile responsive design, A/B testing tool and other such components for making your online store more accessible to multiple platforms like desktops, laptops, smart phones, tablets and other such devices. 2. Check out the effectiveness of your website copy- In order to persuade customers to make online purchase through your store, you need to have an appealing content on your site. You need to have an engaging site pages, articles, blogs and social media posts and other such written contens for grabbing instant customer attention without any hiccups. Track down the browsing behavior and click activity of your visitors through the help of an effective heat map tool such as Mocking Fish for writing content according to the interest of customers and improvement of your conversion rate optimization efforts. 3. Make your checkout process much simplified and easier- Your customers must be at complete ease while doing online shopping through your eCommerce store due to the presence of a quick and simple checkout process. You need to remove unnecessary fields from your checkout process in order to keep your customers engaged to your site and to facilitate a faster online shopping experience. You need to work towards minimizing the instances of customer registrations if possible, frequent redirects and loading time on your
site for a seamless checkout functionality and higher conversion rates. Keep these crucial points in your mind and you can be sure of achieving bumper sales and can optimize your conversion rate optimization efforts drastically. If you are still not prepared about making changes in your site, you need to be ready about losing your position and impact in your particular business segment.