Shape your Website Better with Heatmap tools In order to provide the customers with best experience and better features, it becomes important to optimize the website. The optimization process not only makes sure that the website is performing well in terms of conversion made but also helps thee website owner to make sure that all the elements incorporated in the website are well build and up to the mark as per the customer’s expectations. One of the basic steps for making the conversions is initiated by the customers when they feel connected to the website and all the elements that are included in the website. Thus, in order to be sure that the website is better provided with all the features and at the same time the elements leading to successful conversion, the process of optimization is required. The website can make use of multiple tools and tests that are available like the A/B testing method and the heat map tools. In order to deliver the better version of the website to the customers the website owner can make use of the Heat map tool. These tools work in different ways and can be used at various places in the website to bring out the best. The heatmap tool can be used in different ways. They help in making sure that the website is performing up to the expectations of the website owner. The usability of the heat map is not only limited to making necessary changes to the website based on performance but the websites can be optimized as per the customer’s behavior on the website. They keep a track of all the areas of engagement made by the customers such that heir interaction with the content in maximum. In case the customers are ignoring several contents than the website can use heat map tool to identify those sites and make necessary changes to those areas. In order to get a brief understanding of the heat map tool let us take a good look on the different aspects that explains the brief working of the heat map tool.
1. Analyze customer’s behavior
The initial way to find about the website interaction with the customers is by taking a good look into the customer’s way of using the different aspects of the website. The Heat map tool can provide a better understanding of the customer’s behavior by making use of multiple tools such as Click Heat map tool, scroll heat map tool, list heat map tool. The website owner gets a better insight of the working of the customer. Once he customer’s behavior is analyzed, it becomes quite easy to differentiate the elements which are suited for website while the elements which are not able to deliver for what they were designed.
2. Modify the elements
Once the elements are identified whose performance were not up to the mark than the website owner can list out all those elements and give a better look upon the reason of their underperformance. Most of the time the immediate remedy to improve the performance would be the modification of such elements. For e.g. The conversion rate of a website were down due to the factor that there CTA which demanded the customers to make a purchase was placed below the product description, therefore by making a proper study after using Heat map tools the CTA was moved to the top position where it was placed above the description the conversion rate were found to be increased by 7%. This proves the efficiency of the heat map tool. These types of modification make the website look pleasant and at the same time helps in making better conversions from the website.
3. Remove unnecessary elements
The website after using the heat ma tools may throw light on some of the elements which are responsible for not contributing to the conversion process of the website. Thus, there is a need to eliminate those factors for better results. In one of the analysis performed by the heat map tool it was found that the pause slideshow for the product section was not being used by any customers, thus it was only accountable for occupying the space in the website. In lack of providing the space to the element the website deleted the section and introduced another section which said explore more. The customer found out more engaging and showed interest in that section. Thus, the heat map tools can also be used to eliminate unnecessary elements from the website.
4. Optimize for best results
One of the important part of the website is the space optimization. Most of the website has a scroll rate of 70% on the lower half of the website, thus it becomes quite important to modify that section too. The Scroll heat map tools are a better way of finding the best places to use the various elements.
The heat map tools are also used to optimize the website by better placements of the CTA’s. The CTA’s are important aspect which are used in conversion rate optimization. Thus, the heat map tools give a brief success rate of the CTA’s and the optimization required to produce best results from them.
5. Gather the customer’s feedback
One of the best feature that is provided by the heat map tool is the collection of the feedback. After the optimization of the website, the owners can again use the heat map tool in the website to check for the affectivity of the results that are obtained after making use of the heat map tool. The heat map tool can again check for the interaction of the customers on the website.
OVER TO YOU The heat map tool are essentially one of the important aspects that every web site owner needs in order to best shape their website. The various heat map tool help in enhancing the website in order to gain better conversion from the website and at the same time making sure that the various elements included in the website are making a better interaction with the customers.