Some A/B testing ideas for an amazing website (Part 2)
Websites are an important part and component that can take your business to far off places among your targeted customers. If your site is not appealing and engaging any more, it can't help fulfill its desired business goals and expectations for your company. Similarly, A/B testing is one such approach which can have tremendous impact on the conversion rates, product sales and site traffic for your business entity. Here are the few amazing A/B testing ideas that can help in achieving the desired business outcomes for your business entity. Implement A/B testing on the images and videos of your product- A simple plain content is not eye grabbing for anyone and thus you need to incorporate appealing images and videos in your content for getting instant customer attention. Check if your product images and videos are optimized enough to get the instant attention from your targeted customers. You can test the location, placement and quality of your images/videos through the use of A/B testing tools like Mocking Fish for getting maximum customer attention and conversion rates. Test the social login options on your site- Social media is an indispensable part of online business environment as they have a huge number of customer base that is regardless of ethnicity, language, region and class. There are numerous social media options like Facebook, Twitter, Linked in, Instagram and such others that can be used by your business entity for improving its conversion rate optimization efforts, site traffic and customer engagement. Use these social media options for sharing your product information, brand image, company details and other such data for achieving desired business results. Check out the utility of your search bar- In a website, you need to have an effective search bar so that your site visitors can find their desired product/services without any trouble. Include techniques like predictive search, “do you mean� or related search approaches for getting high productive search results. If you are able to provide effective search facility to your customers in a seamless manner, you can engage more customers on your site for getting maximum conversions and product sales. Implement testing on the position and placement of your search bar located on a particular site for getting instant customer attention, bumper conversion rates and better customer engagement.
A/B test your product pricing- Pricing makes a tremendous impact on the purchasing behavior of consumers on an eCommerce store. Therefore, it makes sense to analyze the product pricing strategies for pitching your product effectively among your targeted customers. Don't let your rivals stay ahead from your company by making their product pricing more appealing for its targeted customers. You can apply A/B testing on the product discount percentage, CTA button, text and other such components for making your product pricing more appealing and for increasing your product sales. Apply testing on the user generated content on your site- There are many types of user generated content like product reviews, user ratings, customer testimonials, opinions and other such data that has the potential to get the instant customer attention and focus towards your site. All these content can help in engaging your site visitors effectively and can play a crucial role in improving your conversion rate optimization efforts. With a simple attention on all these tips, you can make a tremendous impact on the business fortunes of your company. You need to understand A/B testing in an effective manner for getting immediate customer attention and conversion rates for your business entity. So, take these brilliant tips and implement them as soon as possible.