Some A/B testing ideas for an amazing website (Part 1)
A/B testing is ready to make a significant impact in the world of business environment and can increase your conversion rates, product sales and customer engagement on your website. If you want to stay active in the business competition, you need to explore the untapped world of A/B testing to make an initial lead among your rivals. If you are still ignorant about the impact of split testing in the business scenario, you need to check out these wonderful ideas that can give a new definition to your A/B testing approach. Test the headlines/subject lines of your site- In an ever- changing business environment, you need to focus on the headlines of your website as they have the potential to grab the instant attention of your targeted customers. Implement A/B testing on the length, content, font size and style of your headlines and make use of that headline variation that grabs the maximum conversion rates from your site visitors. Implement testing on the personalization efforts- Personalization is an important aspect that can help in grabbing the required site traffic and customer attention towards your business entity. It does make a great sense when you are creating promotional emails, shopping offers/deals, reminder emails for abandoned customers and other such content which requires a great deal of personalization. Check various personalization attempts by implementing web testing on promotional emails, shopping deals, reminder emails and other such type of content for improving your conversion rate optimization efforts. Check the appropriate length of your site content- Length does have a significant impact when it comes to the site content. It is not some divine mantra that all lengthy site content can grab the instant attention of your site visitors. Always remember that “A lengthy content is not equally appealing for your customers� and can drive them away from your site within no time. To make the best possible use of site content, you need to implement split testing on the length, use of visuals/infographics and images, font type/size or style for achieving maximum conversion rates, customer attention and product sales.
Try making use of different site layouts-
Don't go with the basic simple layout design for your website for making a significant business turn around. You can test the different column layout design and can even check the position/placement of various elements on your site with the help of an effective A/B testing tool like Mocking Fish for getting desired business results. Further, by improving your site design, there are increased chances of getting more site traffic, product sales and customer attention. Improve your sales by testing the different versions of your CTA button- If you want to make the most in your business segment, you need to focus actively on your call- to- action buttons. Site owners can apply split testing on text font type/style/size, button color, button size and button placement for getting maximum conversions, product sales and customer engagement. You need to remember that “CTA buttons are the pathway to an amazing website�, so don't ignore this site element during the crucial conversion rate optimization efforts. It is the need of the hour to practice A/B testing on various site elements for the instant recognition and acceptance of your website among your targeted customers. Don't arrive at the immediate conclusion if your site is not showing expected business results but take the right step by embracing the services of a mind blowing web testing tool for your business entity.