Three Key Considerations For a Winning Mobile Search Engine Optimization Strategy Mobile platform has become one of the vital considerations while designing any website. In fact, a major proportion of websites have started to use a totally different version of their native sites for mobile users. The race of conversions has made mobile SEO amongst the top considerations while obtaining an effective online ranking and visibility on various search engines. Store owners are presenting responsive versions of their native sites on mobile platforms to get maximum customer attention and conversions for their business. However, is having a responsive site just enough to achieve desired business results. Here, I will be discussing some very vital considerations which every mobile SEO strategy must take care of.
First consideration: Loading time of your website
For having a complete mobile friendly site, it is imperative that you consider loading time among the top most considerations while designing a mobile site. The time that is required for loading a website on mobile devices can directly result into higher bounce backs from your website. Giving priority to the “loading time� can save lots of efforts, time and money that are spent on eCommerce conversion rate optimization strategies. Here are some of the tips you should take into account while thinking about the loading time optimization of your mobile site:
1. Compress the images
The large size of the images are one of the toughest issues to tackle while designing a responsive site for your business. Webmasters do not want to disappoint the desktop users by re-sizing the large images into smaller or cropped sizes, but they have to satisfy the mobile users too. This is where adaptive approach comes into existence because you can serve adaptive image sizes rather than re-sizing it for each kind of platform. Several image compression tools can be used to compress the size of the images which will ultimately reduce the total loading time that is taken to upload or download the image. 2. Use server side file compression
Like images, files too take a long time to get uploaded on the server and later get downloaded by various client devices. You can use several server-side file compression tools to compress the large files before uploading it on the server. G-Zip is a powerful file compression tool that can help in optimizing the performance of your site. 3. Cache Cache plays a vital role in loading time optimization for mobile as well as desktop sites. Cache stores a copy of already browsed web pages on the client’s device so that the next time if he/she visits the site again, then those already stored data can be utilized to reduce the loading time. The validity time of the cache is setup so that if a client visits the site within that scheduled time period then stored version is
overridden with a new data and the cycle continues. Some CMS provide GUI for setting up the cache preferences, but if you do not use a CMS then, you have to do this manually using htaccess or the expires-after meta tag. Second consideration: Fonts being used Fonts play a vital role in mobile friendly design considerations to increase site usability and customer engagement. Customized font types or sizes can beautify your web pages, but it needs special care while considering your web pages for mobile users. Readable text is desired by users on both the platforms so always take care of the compatibility of the font types and sizes with different platforms. Especially, while writing on the CTA button, you need to emphasize on readability of the content rather than decorating it with incompatible fonts. Third consideration: Space between the content or site components
As for me, I have very little fingers and I can browse between the compactly arranged elements on a mobile site, but for people having fat fingers, it is actually a difficult task to perform. They have to struggle through the site contents to tap their desired elements on the page. Always make sure that the elements on your site are not too compactly stuck together for a seamless site navigation. They need sufficient space in order to get noticed or tapped easily without any struggle. For example, you can take care of these special contents while designing for your mobile sites. These elements include navigation links, images, CTA buttons, headings, text fields, and so on.
Getting a mobile friendly website design for your business is a tough task to do, but you can accomplish it, if you consider these three points while implementing the site design. Always do appropriate management for website speed, readability, white spaces, the spacing of site elements and other components for a mobile optimized site. These above elements together make up a great mobile SEO plan without having any adverse impact on your search ranking and conversion rates.