Top Faults That Can Make Your Website a Failure In Terms Of User Engagement
In the eCommerce environment, many of the conversion optimization agencies have found some words to escape their failure to optimize your site: ‘acceptable,' ‘that works fine.' Any company that works really hard to gain a space in this competitive era will not be satisfied with these words. What they actually need is a converting website. The concept is: many of the conversion optimization agencies who fail to provide the claimed rates of conversion, would make you stuck somewhere between the ‘perfect' and the ‘failed.' The thing is: there is no space for eCommerce sites to present themselves as the average ones. Either you fail to convert a customer, or you succeed. So, it is better if you get a perfect service provider who leaves no stone unturned in your website's conversion optimization. Here are some of the top reasons why websites fail to engage their usersYour website lacks an interactive UI/UXAny website that has succeeded so far will tell you the importance of an interactive user interface. Users on your site feel irritated and frustrated when you claim to solve their bigger issue, and you cannot provide an engaging interface to interact with them. Your website is the first impression that your potential customers get about your business and you. Before starting with the conversion optimization of any of the elements on your site, it is important that you first optimize its UI/UX. Users prefer those sites who understands the needs and requirements of it users and present an interface that makes their solution exploration on your site as easiest. Factors that destroy the efficiency of our site’s UI/UX are Slow loading, Long registration process, Distracting site design, inefficient CTA buttons, etc. There is no
issue with being creative, but the issues arise when your site fails to make the conversions despite an elegant site design. Here, the elegance and efficiency are the two factors that can go hand in hand and may also take the opposite paths. That is: you sites might have an elegant design, but a possibility lies that it may distract the users from their goal. That is why the users want you to have a site deign which covers the efficiency metrics in all the possible ways. Your site lacks responsiveness to the cross-platform devicesResponsiveness to the various cross platform devices is the factor that is considered in every site design strategy nowadays. If your site fails to support the user from a mobile device or a tablet device, then your site fails to convert at least 30 % of the total visitors it gets from the various devices. A colossal proportion of visitors that any site get, comes from the cross-platform devices like mobile phones and tablets. You need to ask your conversion optimization agency to find out if your website can convert these users or not and for this, it is imperative that your site design includes the factor of responsiveness as a paramount factor. You do not employ an A/b testing or heat map tracking before making any changes to your siteA/B testing and Heat map tracking are the two paramount tools for conversion optimization of the websites. Using a Heat Map tracking tool you can find out the usability of different elements on your site while an A/B testing will let you know which version of the modifications would present a much-improved conversion rate for your site. If you are not taking the advantage of these tools available around you, then there is a possibility that you might end up having a dull site without conversions. Thus, degrading the overall efficiency of your site. Finally, making your website loaded with conversions is not a tough task, a term is: you need to get familiar with your site's current performance metrics and then decide the steps that you can take to improve the overall efficiency and user engagement on your site. Mocking Fish is a perfect option if you are already looking for a tool that can include all the factors mentioned above and provide your site with a fascinating user experience.