Top Reasons Why Ecommerce Conversion Rate Optimization So Important For Online Business.
Some people think that Conversion Rate Optimization is not required for online retailers since customers are simply looking for a specific product on a site and they want them in their budget. You might think, if someone is directly on your page, he/she certainly willing to purchase from you. Sadly, this is not at all true. In fact , eCommerce retailers need more CRO than other kinds of websites. The importance of conversion rate optimization for eCommerce business is that it creates a market for them in the middle of such a huge competition from the other e-retailers in the market, and that too without spending so much on the paid services. Here, I am discussing some more reasons why eCommerce Conversion Rate Optimization is so important for your business: 1. PPCs are getting costlier No doubt, Pay Per Clicks can get you a high traffic but the high traffic doesn't mean high conversion rate. Does it? The ever increasing rates of PPCs have made them such a luxurious entity for smaller e-tailers who have just come into existence and not yet started to make money. PPCs were once the best way for new or small startups to gain attention, but now they are becoming less important as not all the clicks are essentially converted into sales. It is where the CRO activates its role when you want to build an identity without actually paying for it. 2. Increased competition from the rival sites. You can find hundreds of online retailers into the same business you are in, you need
to have an excellent and enduring website to stand against so much of competitors. Otherwise, you are going to loose your sales and someone who was not even in the list could steal away your customers resulting in such a waste of opportunity. A better CRO can certainly help you get your customers from this huge crowd. The more the competitors, the more emphasis you need to give on CRO of your website. 3.
Huge investments in Digital marketing
Digital marketing is really a boon of the internet, and with such a huge extent of Social Media Network, a new form of Digital Marketing has born - Social Media Marketing (SMO). But, digital marketing is not just about SMO, it has all to do with print media, television marketing, and other on-air marketing tools. The whole point of discussing all these marketing tools is that they purely work to drive your customers to you. But, what after a customer comes to you ? Is there a guaranty that he is surely going to buy from you ? That's where CRO comes into existence. By increasing the number of visitors on your page CRO can ensure an improved conversion rate when you emphasize more on providing deals and offers to the customers instead of spending on risen costs of Digital Marketing. Please Note: this doesn’t mean you should completely take your hands out from DM. In fact, digital marketing is a supplement to CRO which provides an excellent result by converting the site traffic from Digital Marketing into final buyers. 4. CRO Improves the look and feel of your website While applying the CRO tactics you make sure that you gain more and more traffic. For this, you make several changes to the look and feel of your site by using some or other tools like A/B Testing or Multivariate Testing. An evolutionary design of your web pages gives some certain chances of conversion with an improvement in the layout of your website. You can actually apply this revolutionary CRO methodology for real-time testing and modification of your already hosted websites. This can result in an immediate improvement of your site's performance, unlike an SEO which takes a longer time to reveal its impact. The very much desired outcome of CRO is that it helps your online business to drive its sales in a shorter span of time. It improves the performances of other marketing techniques and campaigns that you have already applied for increasing your sales. CRO does not just aim to increase the number of visitors, but it works to get you an improved number of customers out of the increased traffic.