Understating The Mocking Fish: A Free A/B Testing Software In The Market
When you indulge in some online business, A/B testing is the only tool that can work as a reviving pill to bounce back in the market from a recessive mode. Only only for reviving your business, but it is a way to maintain your pace consistently. A/B testing is an approach for web testing that can enlighten you with a very clear insight into the usability and performance of each and every element on your site. It is done by creating two variants (in case we are talking about A/B testing; not the A/B/C and so on testing) of the same feature, CTA, Landing page, or any element on your site. You site is composed of a variety of elements, and each element has its own significant in propelling your business growth. If in case you do anything incorrect with any of these elements, it might result in a serious effect on your site and your business as well. So, what A/B testing does is it creates the versions of your site elements and test them against each other to find out which version might give you the most of the conversions. Mocking Fish, A free A/B testing software for your site includes a set of algorithms that can automate your web testing by providing a user-friendly interface for each and every step. From version creation to results analysis, all of the tricky steps in an A/B testing procedure has been simplified to the maximum extent to make this tool accessible to all the persons with the least technical knowledge. Let's understand some basic technical terms that are used in this free A/B testing software: What is an Original Page? An Original page is that version of your testing case where no alterations are done. It means when you apply an A/B testing on your site by creating two version, out which one version is kept as unchanged from its original form. It is called as the original page . It is the actual page that will be compared with a version created by modifying the original contents of the page. It is also called as the Control Page. What is a Variation page?
Also called as the Treatment Page, a variation page is that version of your test cases where the changes and modifications are done according to the assumed hypotheses. A variation page is said to be effective if it is capable of getting the maximum conversions as compared to the Control or the Original Page. If it is otherwise, the Original Page is declared as the Winner Page. What is the Winner Page? Out of the two variants (Control and treatment page), the variant which gives you the maximum conversion rate is adopted for the final modification and implementation on the site. It is called as the Winner Page. What are the Conversion rates? As an owner of an online website, you must be having some propositions and intentions with each and every element on your site. For example, the "Buy Now" CTA on your landing page, you must be wanted from your visitors to click it and complete a buying procedure on your site. There are several other intentions with each of the elements on your site. Now, if you find that your intentions are getting fulfilled, that is people are clicking on your "Buy Now" CTA, you say your CTA button is getting converted. The rate of such conversions on your site is the so-called conversion rate of your site. Conversion rates are the solely responsible criteria on your site which determine the growth and fate of your online business. Even a 2-3 % increase in your conversion rates can improve your revenue generation unexpectedly. Mocking Fish is all you need for your site 1. First of all, Its a free web testing tool that is equipped with advanced premium features like a platform for multivariate testing. You can effectively carry on with a multivariate testing with the same Mocking Fish tool. The Software is available on its official site as a free A/B testing software for a period of one year. 2. The user-friendly interface gives it an upper-hand against all the premium A/B testing tool in the market. It provides the easiest user-friendly interface that is even accessible by a person with least technical knowledge. 3. Continuous and awesome customer support by the company make it as the easiest software to install and configure by anyone. 4. Automated and powerful statistical analysis by the tool provides an accurate and
error free result/suggestion. Mocking Fish provides this tool for free on its official site. Just a quick sign up is required and you are ready to test your site with this software.