Use This Scroll Heat Map Tool To Discover Where They Abandon Your Page Heat maps tell you about the browsing behavior of all the visitors on your site. The way they discover these behavioral patterns say a lot about the usability of different elements of your site. It might be a Click Heat map telling you about the clicking patterns or a Scroll Heat map showing their reach to different elements arranged in different sections across the page length.
Users come to your site, they look up to various sections and finally close the page to get out. In the meantime, if your site impresses them, they might get converted into the desired actions. But, it might also happen that they did not find what they were actually looking on your site. It is possible that your site really did not have that particular element they were looking for, or It is also possible that you had that element at the bottom of your page and users did not even reach the bottom to find it.
In the case above, if any how you knew how far the visitors usually reach across your web pages, you could shift the locations of those elements to a place where they would have got noticed easily. Thus, they might have got converted instead of getting ignored. Mocking Fish provides a Heat map tool with an easy to use graphical interface that tells about all such browsing behaviors of your visitors that helps you to improve the performance of many such under-performing elements on your site. Scroll heat map is a perfect solution to many such issues where some elements fail to
get the desired attention. The real time information provided by this Scroll Heat map tool will help you to discover the real estate of your website that can be utilized by you to provide an improved experience for your visitors. What else can a Scroll Heat map do for you? By analyzing the scroll Heat map of your site, you can effectively answer the questions like: Do your visitors miss your passionately designed CTA button that is below the fold? How far they scroll down the fold? At what point they abandon your page? Is your content relevant to that part of the fold? What should be written instead? Which are the elements that deserve a place above the fold? Usually, we employ a Scroll Heat map tool to display the percentage of users abandoning your pages at different points. Using this information from the heat map tracking, you redefine your content location and quality. You can readjust your page layout such that under-performing elements start performing well.