MODA the mini JENNIFER ANDERSON Editor-in-Chief
Deputy Editor Emma Leuman Art Director Alexandra Folino Photography Director Andrew Salewski Creative Directors Kelsey Daykin and Alexa Carlson Financial Director Reilly Koch Web Master Jameson Zaballos Fashion Editor Maya Campbell Lifestyle Editor Meg Rotter Culture Editor Haley Nippert Arts Editor Margaret Duffey Mens Editor Sawyer Olson Staff Writers Maya Campbell, Darby Hoffman Taylor Palmby, Meg Rotter Art Contributed by Leyan Xu Photographers Alexandra Folino, Andrew Salewski, Morgan Winston Models Sarah Beauregard, Kennedie King, Francisco Velazquez Makeup Michael Klimmek Special Thanks to... The Rock Agency for model contribution Janelle Huehnerfuss for artitic collaboration
on the COVER:
Sarah Beauregard photographed by Alexandra Folino Makeup by Michael Klimmek 2 | January 2016
letter from the editor:
i
’m a true romantic. And with my romantic ideals comes the notion that you can be anything you want and achieve anything you want. When I was younger, I kept a diary where I wrote about my goals and dreams (according to the mind of a seven year old). In this diary, I would write down my New Year’s Resolutions every year. I even went as far as to write “Mid-Year Resolutions,” because for some reason I thought that starting a new school year was justification enough to start over and change who I wanted to be. These resolutions usually failed in due time, like many do, and I would be left trying to dream up new dreams and change my life trajectory instantly. Even though I still consider myself a dreamer and a romantic at heart, I don’t think that you can change yourself abruptly just because of a new year. Renovations take time, sometimes months or years, and they take hard work and dedication. All that “new year, new me” crap means nothing unless you can commit yourself to the long and hard work it takes to actually make changes in your life.
So here I am, starting my senior year of college, and I’m pretty happy with the renovations I’ve made in my life. Over the past four years, I went from nervous out-ofstate freshman with long unruly hair and an eclectic sense of personal style to someone who is completely confident about my future. I was recently blessed (yes, #blessed) with the opportunity to spend my last winter break gallivanting around New York City as I interned for one of my favorite magazines, HGTV Magazine. My time as an intern left me hungry for more and ready for a career in the magazine industry. And to be completely honest, I don’t think I would be quite as prepared for my career and the “real world” if I hadn’t chosen to join Moda Magazine’s staff as that aforementioned nervous freshman. My personal renovation from my freshman self took years to where I started to feel confident about myself. And it certainly wasn’t easy.
Assistant Darby discovered with the newly redesigned Milwaukee Art Museum. Other times these renovations come from fashion adapted from workwear to streetwear overtime, like our much beloved Timberlands and worn out Levi’s jeans. Maybe it’s just my romantic heart speaking, but there really isn’t anything quite as beautiful as the effort and tenacity it takes to completely transform. Let’s resolve to stop saying “new year, new me,” because the new year isn’t going to drastically change anything on its own unless we decide to make it happen ourselves. Cheers mes amies,
Just like my own renovation process, most good things take time. But when they do, beauty is born, like our Lifestyle Editorial January 2016 | 3
moder rom The dating world has dramatically changed throughout the years. From technology to timing, everything seems to be different from our parents’ generation. BY TAYLOR PALMBY, LIFESTYLE WRITER ILLUSTRATION BY LEYAN XU
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he millennial generation has been faced with a lot of changes. In the past 15 years Facebook was created, the first African American president was elected, terrorism became a prominent threat, cellphones became a part of everyday life and Miley and Liam broke up and got back together. Many things have altered since our parents were our age, but one of the most notable changes is how our generation handles romance. Recently, Aziz Ansari, “Parks and Recreation” star and world-class comedian, wrote a fantastic commentary on our current dating culture in his novel “Modern Romance.”
When recent reports revealed that the average American spends 7.5 hours in front of a screen every day, it makes sense that technology has immensely affected our relationships. Reading this statistic made me want to go completely rogue and never touch a piece of technology again, but that feeling passed as soon as I remembered I hadn’t checked Cosmo’s Snapchat Story yet that
day. Currently, about 35 percent of Americans meet their spouses online. This number is dramatically higher for LGBT couples, 70 percent of whom met their current partner online. If online dating is so prevalent today, why is it still taboo? Ansari said the stigma behind online dating is declining, but I don’t know if I agree. I’ve heard many of my friends make negative comments about people who meet their mates online, especially via Tinder or Grindr. I think love is love no matter how or where you find it, and if Tinder or Grindr help you find your mate, then other people’s opinions shouldn’t matter. My suggestion is to keep swiping right, because at the end of the day, you’ll be the one who has someone to snuggle up next to on cold winter nights. Ansari takes the science of online dating a step further by discussing how to create the most effective online dating profile picture. For women, the high-angle selfie is the most effective, and for men profile pictures with animals are the most effective.
January 2016 | 5
6 | January December 2016 2015
For both men and women, the least effective profile pictures are ones that exhibit drinking. This seems fairly logical to me because most women have mastered the art of the high angle, duck lips selfie, and I personally find a man with an animal, especially a puppy, irresistible. At the same time, I’m slightly disappointed that aesthetic plays such a huge roll in online dating. According to a recent survey, 56 percent of 18-30 year-olds have broken up with someone using technology. Texting is the most prevalent way of doing so. Astoundingly, only 18 percent of those surveyed broke up with their partner face-to-face. However, 73 percent of the people who broke up with others via technology said they would be angry if they were broken up with in the same way. This kind of disrespect is astounding to me. I can’t imagine ever convincing myself that it was a good idea to break up with someone via text, much less on social media. While technology has come a long way, I personally don’t think we should use this technology as a heartbreaking device.
contentment with, but I haven’t met that one person that brings out the best in me and embodies my definition of a soulmate. In today’s world, it seems as though the people who are searching for true love are hesitant to rush into a commitment. The average age of marriage has gone up dramatically. In the 60s, the average age for women to marry was 20, for men 23. Today, the average age has increased to 27 for women and 29 for men. This number is even higher in larger cities.
“I THINK LOVE IS LOVE NO MATTER HOW OR WHERE YOU FIND IT…OTHER PEOPLE’S OPINIONS SHOULDN’T MATTER.”
How we break up with people isn’t the only part of relationships that’s changed over the years. In 1932, 64.4 percent of relationships were between two people who lived within 20 blocks of each other, and almost 11 percent of people’s partners lived within only four blocks of each other. Not only were relationships based largely upon proximity, they were often formed for financial reasons. In 1960, 76 percent of women said they would marry someone they didn’t love if offered financial stability. I can’t imagine marrying someone I wasn’t in love with. I have met plenty of people that I can picture a life of
All of these statistics show how the world of romance is rapidly changing, but we must ask ourselves what kind of impact does this have on today’s millennials? The immense amount of choices that technology offers creates the notion that there is always going to be someone better out there, but the truth is everyone has flaws. It’s not about finding the best person, but it’s about finding the person that brings out the best in you.
Ideally, I hope that our generation learns how to work at relationships instead of giving up when the going gets tough. We need to accept that love isn’t always the romanticized perfection it is in romantic comedies: kissing in the rain, giggling and getting tangled up in the sheets. Sometimes it’s messy, tearful and confusing. Stop looking for a “perfect” person and start investing in the one you’re with. The search for something better is a never ending road to despair because the best cannot exist; it is all relative. Who knows? Maybe your “perfect” person has been in front of you all along.
January 2016 | 7
MK
ART MUSE
PHOTO BY ANTHONY FOLINO
KE
EUM:
founded in 1888, revamped in 2015
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BY DARBY HOFFMAN, LIFESTYLE EDITORIAL ASSISTANT
fter six years of planning and $34 million dollars worth of renovations, spectators are finally able to experience a variety of additions made to the newly improved Milwaukee Art Museum. Lead curator and UW-Madison alumni, Brady Roberts, said the renovation was “born of necessity,” as the museum needed to address severe structural issues, including leaky rooves that greatly threatened the artwork. However, the renovations also served as a “perfect opportunity to rethink the presentation of the collections” which previously did not have a “very satisfactory look and feel.” Overall, the museum’s central goal was to celebrate the collections and architectural portions of the museum. The planning process consisted of gathering a variety of opinions from not only architectural professionals but also staff members from other museums across the country. “Rather than [telling] them our ideas, we [asked]...‘if we’re wiping the slate clean, what could come out of this?’”Roberts said. After considering the ideas brought forth by this discussion, the new lighter, brighter, and overall “less-oppressive” space has long-time visitors commenting that the M.A.M. “feels like a new museum.” The renovation brought a lakeside entrance and coffee shop for visitors, additional space to rest between exhibits, more user-friendly technology and additional gallery space. The new Herzfeld Center for Photography and Media Art integrates the two mediums into the museum with a greater size and breadth than any other museum in the area. Upon the museum’s reopening in November, Museum Director Daniel Keegan said in a statement that the renovation accomplished more than originally anticipated. “What began as a desire to preserve the space and collection grew into a significant expansion that rejuvenates and sets the future course for the entire institution,” Keegan said.
The renovations were made possible by both private and public contributions. Beyond a 10 million dollar Milwaukee County contribution that went toward repairing the Saarinen and Kahler facilities, the Plan for the Future Campaign accounted for all other museum renovations.
PHOTO BY MARGARET DUFFEY
The Plan for the Future campaign’s mission was to “improve the environment for visitors and provide a safe home for the over 30,000 works of art,” as well as make room for more art, increase accessibility and conserve energy within the museum. Roberts believe this goal has been met, as visitor response to the renovation has been “overwhelmingly positive.” A favorite of many has been the new East addition which consists of a large cube with floor-to-ceiling windows that emphasizes the museum’s view of the lake. The changing weather and scenery of Wisconsin will be enjoyed much more fully in this new space. Having the option to experience nature while still engaging with the museum is an option Roberts sees being very popular in the future. Perhaps the biggest impact made on visitors, however, would be due to the easy-to-navigate floorplan that makes experiencing the many exhibits almost “intuitive.” Previously, visitors would become confused by the indirect layout, and they would find it impossible to see all that the museum had to offer, Roberts said. After accomplishing this major goal, the M.A.M. is beginning to think about what to do next. Roberts said there will be a greater focus on increasing attendance and diversity within the visitor population. Roberts said he hopes that the museum’s more dynamic programs, such as the two rotating exhibition galleries, will attract more people, specifically those in the Chicago area. Visitors can stop by to experience the new renovation anytime between 10:00 a.m. and 5:00 p.m., Tuesdays through Sundays.
PHOTO BY ALEXANDRA FOLINO
WWW.LEFASHION.COM
BLACK TIE, BLUE COLLAR The fashion industry has been co-opting, repurposing and reinventing workwear for years. From Levi’s to Timberlands, the painters and farmers of decades past are surprisingly determining the trends of our future. BY MAYA CAMPBELL, FASHION EDITOR
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rior to the late 1960s - before mod, maxis and flower power, overalls were known exclusively as the tattered everyday wear of farmers and painters. Contemporarily, they’re no longer constricted to standard slim cuts and fits. They invoke images of ghosts of runways past - revived in the 90s, in pink suede for Philip Lim S/S 13 and printed for Rebecca Minkoff during the same season. Even after the height of popularity in 2013, the trend still exists in dedicated folds of iconic denim company’s websites. It is sometimes difficult to imagine that some of our favorite pieces today have had a previous life rooted not in the utilitarian trend, but in good old-fashioned workwear. Of course, overalls are not a stand-alone in this category. Fashion has been influenced by workwear for decades. Transitioning out of clothes exclusively for the upper echelons of society, the industry has made room to follow the sartorial guidance of youth movements that have used pieces with utilitarian roots as a symbol of rebellion. In addition, it has also welcomed a plethora of practical garb. The legendary Levi Strauss created the archetype of practicality, jeans, in 1873. Their original purpose: to serve as sturdy daily wear for farmers and miners. They are now one of our most essential, can’t-livewithout items. So, when you hold that faithful pair of jeans that have weathered to fit the form of your body perfectly, know that its history is more complex than the finishing stitches delivered by an industrial sewing machine. Know that the metal rivets you’ve run your fingers over countless times are a part of the original story: a collaboration between Strauss and tailor, Jacob Davis, to make the pants stronger. Every clothing store today, from Topshop to Bergdorf Goodman, sells jeans. They’re embellished, acid-washed, clean cut, high-waisted, tie-dyed and everywhere. Also on the list of things fashion took from classic workwear, the infamous 6-inch Timberland boots.
Before Elle declared that Timberland boots were “in”, ignoring their iconic status in hip hop culture, Timberlands were the first waterproof leather boots made for rugged outdoors. Due to the sturdiness in design, the boot garnered popularity with blue-collar workers employed in messy environments and is still considered the work boot. With this history in mind, the classic footwear has also become a staple in city-chic dress, used to add an element of edge to the look. Noticing the popularity of Timberlands, high fashion brands like Prada have adapted the look and functionality of the boots – only going as far as swapping out the traditional leather for lux materials and tacking on a higher price tag. Still, brands that have adapted the look of certain items are not the only ones responsible for bringing workwear into the mainstream fashion industry. Companies that began as workwear brands have now transitioned into fashion powerhouses. We can see this with the aforementioned denim company, Levi’s, and Carhartt, the brand known for changing the construction-wear game. Carhartt is now marketed and donned by young adults. Their Spring 2016 collection campaign takes the clothes out of their original context, and against a modern white background, gives a more “urban”-sophisticate feel. The relatively new-on-the-scene brand, Public School, known for reinventing the downtown man’s uniform, recently debuted a collection featuring an elevated version of the aviation/mechanic jumpsuit. This is a testament to the fact that this phenomenon is not fizzing out anytime soon. We’re undoubtedly looking forward to more workwear brands and staples dressing up and transitioning into mainstream wear. If the coming additions to our fashion repertoire are anything like jeans and flannels (which are also traditional workwear we thoroughly enjoy), we hope it’ll never stop.
THE NEW ROMANTICS S A R A H B E AU R E G A R D P H OTO G R A P H E D BY ALEXANDRA FOLINO D I R E C T E D BY A L E X A C A R L S O N A N D K E L S E Y DAY K I N M A K E U P BY M I C H A E L K L I M M E C K
TOP // BANANA REPUBLIC SPIKED NECKLACE // BIRD’S TAIL DESIGNS COLLAR NECKLACE // STY LI ST’S OW N RINGS // STYLIST’S OWN
B L A Z E R // B A N A N A R E P U B L I C
N E C K L AC E // T W I G S E A R R I N G S // T W I G S
WARM METALLICS AND ROSE HUES ARE A MATCH MADE IN HEAVEN
TO P // N A S T Y G A L N E C K L AC E // T W I G S E A R R I N G S // T W I G S R I N G S // S T Y L I S T ’ S OW N
REVAMP YOUR ROOM Upgrade your college apartment with these simple and inexpensive DIY projects. BY MEG ROTTER, LIFESTYLE EDITOR
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fter returning for the spring semester, I found myself growing bored of my usual apartment décor. Unfortunately, like most college kids, I didn’t have an unlimited budget to spend redecorating my space, so I got creative.
There are countless online blogs and articles for DIY and crafting inspiration. Sugarandcloth. com is wonderful for crafters who love bright colors and are frequent party hosts, while iheartorganizing.com is the ideal go-to for those seeking some structure in their décor. Personally, I drew inspiration from Pinterest’s DIY and Crafts category, laurenconrad.com and abeautifulmess. com. After scouring some thrift shops and a local craft supply store, I began to create my newly imagined space. See the results of my DIY adventures and a brief how-to below.
1. DOOR DÉCOR This project is perfect for those who are new to DIY. Start by printing off some of your favorite Instagram photos. For a little variety in size, I chose 3 x 3 and 5 x 5 inch photos. To enhance the collage effect of this project, I added in squares of printed scrapbooking paper. Once you have gathered your supplies, have fun taping up your new door border.
20 | January 2016
2. CASUAL COLLAGE Still feel like your walls are a bit bare? Easily add color and personality to your room by making a collage of editorial spreads from your favorite magazines. I selected four pages and arranged them in an evenly spaced rectangle. Add some variety to your room by updating your collage after receiving your monthly magazine subscription. We love Moda’s Fall 2015 editorial spread “Iconic.”
3. WALL MURAL
4. JEWELRY RACK
For those seeking a challenge, creating a wall mural or quote is a time-consuming (but rewarding) project. After deciding that I wanted to paint on the wall above my headboard, I chose a quote from “Sleeping Beauty.” In order to efficiently paint my quote, I projected the image onto my wall, traced the letters with pencil and filled in the outlines with black paint. After the paint dried, I finished my wall mural by erasing stray pencil marks and touching up letters with a tiny paint brush.
Turn your favorite statement necklaces into sparkly decor with this fun craft. Begin by selecting an old picture frame and painting the outer edge. Once the paint has dried, gently rub a piece of sandpaper over the frame to create a vintage vibe. Next, hot glue wine corks over the entire inside surface of the frame. Once the corks are secured, push wall hook pins into the corks, making sure the hooks are evenly spaced. To finish, hang your jewelry rack on the wall and display your favorite necklaces.
January 2016 | 21
WORK: “TOOLBELT” 22 | January 2016
RECONSTRUCTION ZONE:
WA R D R O B E I N
TRANSITION BY MAYA CAMPBELL, FASHION EDITOR STYLED BY MAYA CAMPBELL AND ASHLEY NG, FASHION NEWS CORRESPONDENT KENNEDIE KING PHOTOGRAPHED BY ANDREW SALEWSKI MAKEUP BY MICHAEL KLIMMECK
We often think of renovation as a professional re-haul of a space or the transformation from a simple vase to a painted chevron masterpiece. Yet sometimes, it’s the barely noticeable inhale before slicing into our favorite pair of jeans, the second check in the mirror before leaving the house in a gold body suit, and the tiny prayer whispered before taking a paintbrush to the back of a shirt. In moments of inspirational drought, often the best way to get back on our game is to revamp our sartorial symbols of expression. Between unnerving brush strokes, we can sometimes re-experience the significance of good, experimental clothes. For a few moments, we can push our anxiety to its limit, and in that, we see ourselves change. We unwind, we rebuild, we recreate, we reinvent…
EMBELLISH: GLITTER
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ALL THAT’S GILDED IS GOLD: GOLD CHEST
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26 | January 2016
DISTRESS: DISTRESSED JEANS
January 2016 | 27
Crossing the A-Line:
LOUIS VUITTON, JADEN SMITH, AND MEN IN SKIRTS BY MAYA CAMPBELL, FASHION EDITOR FRANCISCO VELAZQUEZ PHOTOGRAPHED BY MORGAN WINSTON
The rules that govern gendered clothing no longer apply, at least according to Nicolas Ghesquière and Louis Vuitton’s SS16 womenswear model Jaden Smith. Smith, the son of famed actor Will Smith and actress Jada Pinkett Smith, appears in the campaign donning a magnificently constructed A-line skirt and a fringed crochet top, pulled together by a classic biker leather jacket. While gender-neutral and gender-nonconforming fashion is not new, its recent incorporation into the campaigns of large fashion houses like Louis Vuitton represents a movement toward a more nuanced understanding of gender and its dynamics in relation to clothing. With this photoshoot, both Louis Vuitton and Jaden Smith demonstrate how gender-neutral fashion is truly coming into its own. Smith’s history of shameless defiance of gender norms in fashion makes him a superb fit for the campaign. As a vocal advocate of
gender-neutral clothing since the age of 15, he is no newcomer to embracing this style. In 2015, after he was photographed in a long-line tunic and skirt while attending prom with The Hunger Games’ star Amandla Stenberg, he gave a style interview with GQ saying, “I like wearing super drapey things so I can feel as though I’m a superhero, but don’t have to necessarily wear superhero costumes everyday.” For Smith, clothing functions as the purest form of self-expression and is not filtered through gendered expectations. The concept is simple, and therefore normalizes his resistance to gendered clothes: he wears what he likes. Important to note is that the campaign makes no effort to disguise who Smith is; the element of the avant-garde expected in a campaign so bold is vacant. Over the top design and props in campaigns serve as buffers to clearly identify elements that are
fantasy or for entertainment sake, in order to avoid challenging dominant social ideologies. In opposition to this, Smith appears in plain surroundings, comfortable and unapologetically himself in “women’s” clothing. Instead of focusing on the shock value the shoot may have, the point is to see Smith casually defying gender norms with the support of a pioneering fashion house behind him. Though the ad has circulated across all forms of social media, many people claim that the message encouraging us to rethink gender expression is irrelevant. Why? Because the fashion industry is contentedly exclusive. With haute couture simply out of reach due to exorbitant price tags, many people simply do not believe the industry’s messages about beauty, lifestyle, and gender are applicable to their lives. Additionally, the fashion industry is well-known for its habitually outlandish editorials that do not aim to approximate real life situations (see Gigi Hadid in Vogue Italia’s November 2015 issue). In attempting to challenge gender constructs using this medium, the fashion industry might be pushing the idea of genderneutral clothing even further from reality. This disconnect might not allow everyday people to bring fashion into their lives, especially fashion that challenges long-held social norms. We often say that fashion is first and foremost a form of expression, however, negative commentary about the shoot shows that perhaps we are not fully convinced. The advertisement led to questions about Smith’s sexuality, many treating it as a conspiracy to disempower black men by feminizing them in popular culture. The age of femiphobia is apparently still raging, as we seem to be more comfortable with women in gender-non-conforming clothing— demonstrated by the success of collections like Jil Sander’s sharplined Fall ready-to-wear—than with men in silhouettes we have come to associate with femininity. It is interesting to note that while Louis Vuitton appears to be breaking conventional gender norms by using Jaden Smith in the campaign, they continue labeling the clothing as womenswear. The company has created a context that continues to reinforce the idea of gendered clothing, and it is Smith who must perform as the pioneering male, stepping outside the boundaries of gender. This is not unlike what others must do in respect to challenging gendered fashion, and perhaps it would be more beneficial to drop the gendered label to realize the benefit of inclusivity in fashion. Jaden Smith’s affluent background, however, has lost him volumes of credibility amongst average people. The court of public opinion, better known as the comment section of Facebook, attributes the gender-defying fashion looks donned by Smith, Kanye West, and even designer Marc Jacobs, to having too much money to spend and the need to stand out, rather than a desire to challenge the limits of gender. Given that Smith’s wearing of gender non-conforming clothing has continuously upped his popularity and given him the opportunity to work with both Louis Vuitton and Vogue, this opinion may hold some water. Not to mention that he will be paid generously for both. His celebrity may function to hurt the real message as most media attention has been on Smith posing in a skirt. The ad has largely been treated as an isolated performance of one person’s gender, as opposed to a re-imagining of gender and gendered clothing in general.
Another issue stemming from Smith’s privileged position is that it affords him room to challenge gender norms within a bubble of safety. For those who may “cross-dress,” or identify as genderqueer, gender-nonconforming or transgender, outward expression of gender defiance is dangerous. Their effort to reject ideas of gender as taught by dominant society routinely makes them victim to assault and arrest, according to Shaun Cole in his work, Don We Now Our Gay Apparel. These assaults are largely attributed to discomfort with seeing gender expression, which is relatively stable in mainstream media, as fragile and highly manipulable. For someone who strictly adheres to the “A strict gender construct of the gender binary binary this can be seen as a threat, leading them to quite literally puts become violent toward gender-nonconforming, those who express gender genderqueer, differently. A strict gender and transgender binary quite literally puts individuals at risk. ” gender-nonconforming, genderqueer, and transgender individuals at risk. Smith, as a highly visible celebrity, is far safer challenging gender norms than a nameless person on the street and, therefore, has greater space to do so. Still, it is important that Smith and others with his level of celebrity use their platforms to make statements like these. His influence and following can help normalize gender-neutral fashion or inspire his fans to think about the harmful consequences of our limited scope of gender expression in the form of clothes. Of course, celebrities are not the only people participating in this effort and were definitely not the first, but this type of high-level visibility can encourage the greater society to be more open and accepting toward all individuals, regardless of where they fall on the gender spectrum. Our standards of what gender is and how it ought to operate make for limiting conceptions of appropriate gender expression. As a result, our most telling symbol of gender, clothing, is also restricted in how it should function for men and women. What Louis Vuitton’s ad does is complicate how we think about gender and its relationship to clothing. Though there are some problematic elements, it is a significant step to see a major fashion house further validate the struggle of the many individuals who feel constricted and uncomfortable in the gender roles and clothing deemed appropriate for them. Thankfully, Louis Vuitton’s campaign does not stand alone. In concert with brands like Acne, Helmut Lang, and Rad Hourani, it is creating a climate in which we can question how gender is defined by clothes and why we have those ridiculous divides in the first place. Still, this issue is much larger than Louis Vuitton and the fashion industry itself. Every day, people are making the choice to wear clothing that best represents who they are, rather than conforming to a narrow gender construct that has been forced upon them. The movement toward gender-neutral clothing is far from new and continues to grow in strength. So, if you are not on the train, you better jump on.
MODA