UW Madison students are known across the nation for their school pride, hard work and passion to always look forward and fight for what they believe in. It’s really no wonder we’ve been voted the best college town in the nation. Badgers are unique and always know how to show it. That diversity is what makes us strong. And no matter how different we are, the red, black and white in our closets bring us together. We’ve curated a variety of looks to appeal to any gameday badger - from the preppier varsity jackets to the edgier camo and stripes. All walks of life come together on gameday, and every look brings its own unique style to the table.
Alexa Fashion Editor
Jameson Men’s Editor
WISCONSIN TEE, WISCONSIN ZIP SWEATSHIRT, KHAKIS, NEW BALANCE SNEAKERS
TAILGATE CLOTHING
CAMO WISCONSIN CREW SWEATSHIRT TAILGATE CLOTHING JEANS AND SHOES
MODEL’S OWN
LEFT UW CREW SWEATSHIRT, RAW HEM JEANS,
RIGHT BUCKY TEE, LETTER JACKET, HIGH-RISE JEANS,
RED NEW BALANCE SNEAKERS AND ALEX AND ANI
WISCONSIN NECKLACE TAILGATE CLOTHING
BRACELET TAILGATE CLOTHING
SNEAKERS CONVERSE
LEFT
LETTER JACKET, KHAKIS, NEW BALANCE SNEAKERS
WISCONSIN CREW
MODELS OWN
TAILGATE CLOTHING
U WISC CROP TOP LIV SCHREIBER (STUDENT DESIGNER) SWEATPANTS AND SNEAKERS ADIDAS
Models Lauren Cleary, JoJo Pearson-Green, Yazeed Sabri, Isha Senghore, Bennett Wallander and Qian Yi Photographer David He Direction & Styling Alexa Carlson and Jameson Zaballos Layout Design Kenzie Bryant, Special Projects Designer Special thanks to Tailgate Clothing & Liv Schreiber